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Effective Network Marketing Strategies


Welcome to my blog, where you will find the best network marketing information to help you to succeed in your home business.


Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.


For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.


Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always elusive.


Making a full time income in business is possible and many people are doing it? But how can it happen for you?


I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.


Here comes a really important thing … the warning part of this article:


The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?


Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.


On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.


My first bit of advice is this:


The four main things you need to concentrate on are as follows:


1. Get yourself into profit as quickly as possible

2. Generate your own, quality leads

3. Call or contact your leads the same day as they are generated

4. Have a long term follow-up system in place


You can’t control what the industry, your company, your up line or down line does, but you can control the four things above.


Which one do you think network marketers have the most challenge with? You guessed it, #1.  We are in a money making business. If you don’t make any money, sooner or later you will have to quit.


I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business. However, all of these people might be willing to support you by buying one or more of your products.


Once you are able to generate a profit, recruiting people into your company will be a bit easier. When a prospect asks you, “How much money are you making?” you’ll have a real answer.


It becomes much easier when the prospects know that you’ll be able to show them how to become profitable, like you!



Thank you!

Richard Brokenshire



In network marketing, does one size fit all?



Can it be duplicated?


is duplication necessary in network marketing


You always hear a lot of talk about duplication, in network marketing. On the other hand, you hear a lot about doing what you can to stand out from the crowd. For some reason, I’m thinking that those two things are diametrically opposed. Maybe I’m mistaken.


My question is this, which part of the sales process are we supposed to be able to duplicate?


Is it lead generation? Could it be building rapport and inviting a prospect to see the business presentation? Is the actual presentation? Or maybe it’s the follow up.  Are we supposed to be able to duplicate answering of objections? How about training a new recruit? Maybe they mean duplicating the whole process?


It seems to me that it all starts with the lead generation process. There’s not much sense in being able to duplicate the rest of the process if you don’t have anyone to run through the process.


How important is it to be able to duplicate someone else’s lead generation method? We’re all told to start generating leads the same way. All you have to do is make a list of everyone in your warm market and you have your first batch of leads. I say first batch because odds are you won’t reach the top levels of your company’s compensation plan by just recruiting people in your warm market. You might find a couple of distributors in there and maybe a few people who will buy your products, but after that, you’re relegated to the cold market.


We’ve now seen that duplication of the warm market list didn’t make you rich and more than likely 50% of you have quit the business after trying to strike it rich there. Okay, maybe some of those made it to the 90 days mark before they quit.


Do we have to duplicate someone else’s lead generation methods in the cold market?


leads for your network marketing business


Let me stop here and inform you that not everyone is the same. I know that some of you already knew that, but that’s just for those that weren’t sure.


We are all different. We all have different talents and skills. Why would we want to do the same thing as someone else? I believe that we all should either create our own lead generation strategies or find someone’s who we think will suit our particular set of talents and skills. More than likely, we’ll put our own little spin on the “borrowed” method to make it suit us better. That’s the way it should be. We do this because one size doesn’t fit all in network marketing.


Is borrowing someone’s lead generating strategy duplication? I guess in a way it is, but odds are that it won’t have come from your sponsor.


Don’t let anyone talk you out of using a strategy, that works you, even if no one else will be able to do it! Use it and get your slice of the pie.


For those of you who are still drinking the network marketing Kool-Aid, I wish you the best of luck! If you have a strategy that works for you, I hope that you’re not trying to force your downline into using it. Maybe you should try to get them all to use it and see what happens. Maybe you’ll get some of them to use it and maybe some of them will be successful with it. If they aren’t able to successfully use it, what will happen to them? Do they figure that there must be something wrong with them since they can’t get it to work and do they just quit?


By all means, tell everyone that is on your team what strategy you’re using and then let them decide if it’s a fit for them. If it’s not, then work with them to find something that is better suited for them!



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Hey network marketer – Get into action – get into profit


Network marketers need to be in profit to stay in business!


are you a network marketer who is in profit


I hate to break the bad news to you, but you’re in business to make money. Well, most of us are. If you’re not in the business to make money, then you can skip this article.


Now, you may think that you’re making money, but that’s not always the case. A lot of network marketers think that if they’re getting a check, every month, then they are profitable. That could be true, but it might not be. How can you tell if you’re really in profit or not?


The first thing you need to do is to add up all your expenses, every penny that you spend on anything that’s business related. How much money do you spend on the products every month? Do you have a website for the business? If so, how much does it cost you? Do you spend any money on advertising your business? Do you give out samples of your products? Do you have a separate phone for your business? Do you travel for your business? Do you spend money on gas when you deliver your products? You may be spending money on your business in other places and you may not even realize it. Write every expense that you can think of and then subtract that number from the amount of your check. If the number is less than $0.00 then you’re not profitable.


If you’re in profit, then keep doing what you’re doing, just do more of it!


If you’re like most network marketers, then you’re not in profit and you’ll need to get into action! Getting into profit is THE most important thing that you can do for your business. Even if you have a lot of money to throw at your business, there comes a time when you’ve lost enough money and you have to quit.


If you really want to give yourself a chance at network marketing success, then you need to be in profit. It doesn’t have to be thousands of dollars. It could be $100.00 or maybe $300.00. As long as you’re not losing money, you’re okay.


There are one-time payments, network marketing. You can get those if your company pays you to recruit someone into your business. Not all companies do that, though. There is retail profit on the products. This is the quickest way to generate money in network marketing. Retail profit is the difference between what the products cost you to buy it from the company and what you’re able to sell them for. Then there is the residual income. Yes, that famed and yet fabled money that every network marketer dreams of. You get residual income based on a number of products that you and group sell and are reordered monthly.


This money is considered to be residual because every time someone reorders it, you make money. You don’t have to keep working in order to get that sale, but you get paid when they reorder.


Here’s the plan


a network marketers plan for profitability


If you aren’t in profit then it’s time to get into action! Like I said before, the quickest way to get into profit is to sell your products. This is where your warm market comes into play. I would suggest that you use an indirect approach and ask the members of your warm market if they know anyone who would be interested in your products. You can explain all of the benefits that someone would get from using your products. Explain that your products are top of the line, not the “cheapo” kind that they can get somewhere else.


They may say that they are interested. They may say that they know someone who would be interested or they may tell you no, that they don’t know of anyone. If they don’t know anyone you can give them a brochure and ask them to let you know if they think of anyone who would be interested. You never know, they may read the brochure themselves and find that they do need those benefits or maybe they will come up with a referral for you.


Once you sell enough of your products to be in profit each month, go out and sell some more. Although you will be sending small thank you gifts, along the way and thank you cards too, you may have a customer quit on you. Yes, sending gifts and thank you cards will increase your monthly expenses, but this will be money well spent! If you make your customers feel appreciated, they will stay with you longer.


Once you are firmly in profit you can turn your attention to recruiting people into your business.


The best way to end up quitting your network marketing business is to do nothing!



Hey, you paid your money, you might as well give it a shot. You never know what might happen. If you don’t chase, bug or beg your friends and family, you probably won’t alienate any of them. Who knows, you might have yourself a nice little business, in a year. A nice little business that you can turn into a nice big business!


You can get into profit by getting into action!



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Who cares?



How much money is in your wallet?


how much money does a guru make


What is this incessant need to tell everyone how much money you’re making? I hear this all the time. You can fire up a video from just about any guru out there and they’ll tell you how much money they’ve made these past few years. Sometimes it’s thinly veiled and sometimes it’s not veiled at all.


I was just watching a video from one of the usual suspects, one of the network marketing gurus and they tell me that they’ve had such massive success in their business that they were able to write a check to help someone out of a financial jam. Good for them, but why are they telling us about it? For some reason, I thought that charity was supposed to be a private thing??


Some other examples of this phenomenon


I won’t mention any names, but …


I was listening to a guru, on a podcast and they told the audience that their last 2 products launches did over a million dollars, each! Again, good for them, but do I need to know that information?


Another guru said that their goal was to build a $10,000,000 per year coaching business.


I hear things like, “I’m a six figure earner” or “I’m a multiple six figure earner.” A few of them will tell you that they are 7 or 8 figure earners.


I have to be honest here, I don’t really care! I don’t care how much money they’re making. It doesn’t affect my life in the least. It’s not like they are going to pay any of my bills with all that money. They’re quick to show you pictures of the house that they are having built, though.


foyer fit for a guru


Why do they feel it’s necessary to tell everyone how much money they make? They always say that they aren’t bragging, but it always sounds like they’re bragging. Are they trying to impress me and you? Is this the only way to get noticed anymore? Is that they only way they have to convince us that we should part with our money and buy their products and courses?


Maybe it’s the internet culture. I hear internet marketers doing the same thing.


When I hear someone telling how much money they’re making, I just roll my eyes. That person will be the first one to tell you that your income has nothing to do with how much money they’re making. Which is it? Am I supposed to believe that I’ll be making the same amount of money that you’re making or am I in control of my own income? Is it all up to me, like you told me before? You can’t have it both ways … well, maybe you can. It sure seems like you’re trying to have it both ways and getting away with it.


I don’t care that one guru made $221,000 in their first 12 months and I don’t care that another one was able to retire your husband from his healthy 6 figure corporate job in 6 months. Congratulations! I’m happy for you, but it doesn’t mean squat to me.


Your Jedi mind tricks won’t work on me!


Maybe I should start trying to find some “up and comers,” in the network marketing world and listen to them. I’d probably find them a lot more interesting than the gurus who feel like they have to crow about how much they are making in order to impress me enough to get me to spend my money.


I think I’ve had enough, gurus, but thank you!



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