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Effective Network Marketing Strategies


Welcome to my blog, where you will find the best network marketing information to help you to succeed in your home business.


Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.


For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.


Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always elusive.


Making a full time income in business is possible and many people are doing it? But how can it happen for you?


I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.


Here comes a really important thing … the warning part of this article:


The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?


Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.


On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.


My first bit of advice is this:


The four main things you need to concentrate on are as follows:


1. Get yourself into profit as quickly as possible

2. Generate your own, quality leads

3. Call or contact your leads the same day as they are generated

4. Have a long term follow-up system in place


You can’t control what the industry, your company, your up line or down line does, but you can control the four things above.


Which one do you think network marketers have the most challenge with? You guessed it, #1.  We are in a money making business. If you don’t make any money, sooner or later you will have to quit.


I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business. However, all of these people might be willing to support you by buying one or more of your products.


Once you are able to generate a profit, recruiting people into your company will be a bit easier. When a prospect asks you, “How much money are you making?” you’ll have a real answer.


It becomes much easier when the prospects know that you’ll be able to show them how to become profitable, like you!



Thank you!

Richard Brokenshire



Success is all about activity for the network marketer


A network marketer needs to stay busy


a network marketer at work


Contrary to popular belief, it’s not all about the rank advancements, it’s about the activities that a network marketer is doing. The only way to rank advance is to be doing something.


It’s great to move up in rank. You get the recognition from your company and your peers. You’ll get more money and possibly some other kind of bonus. However, if a sponsor waits until a distributor rank advances to celebrate, they’re missing the boat.


What does a sponsor normally do with their recruits?


They usually tell them exactly how much they need to sell and how many people that they need to recruit to get to that next level. While that’s what they need to accomplish, it doesn’t give them any guidance on how to do it.


What are the money making activities that a network marketer should be doing?


The term “money making activities” refers to any activity that can lead to making money. Sharpening pencils and organizing your desk don’t qualify as money making activities!


Here’s a list of the money making activities that a network marketer should be doing:


1. Talking to people about your products


2. Talking to people about your business opportunity


3. Having a product demonstration


4. Showing the business plan


5. Following up with the people who have seen a product demonstration or business plan


a network marketer takes product orders


6. Taking product orders


7. Recruiting people


8. Training new recruits to do the money making activities


If a network marketer is doing anything other than those activities, then they aren’t doing the things that will move them into profit.


Not all network marketers are created equal


There are many new network marketers who will start their businesses and continue working them until they are profitable. Some network marketers will keep going and will reach the higher levels of their compensation plan. Although, the vast majority of new network marketers will join a company and then do very little or absolutely nothing with it. All of the hopes and dreams that got them into the business seem to vanish right before their eyes. A sponsor is left to shake their head and wonder what happened to their new superstar. There are many reasons why this happens and none of them matter. The only that matters is whether the sponsor can do anything to minimize the number people who do little to nothing with their business.


The best way to get someone new to stay in the business is to get “a win” for them in their first 3 days. A win is usually a sale of their products or having the new distributor recruit someone, but it doesn’t have to just be those things. A win can be any of the money making activities. If your new recruit talks to someone about their business, shower them with praise. If they do a product demonstration, shower them with praise. If you want to magnify the praise, give the praise in front of your entire organization.


Celebrating the activities that your distributors are doing will encourage them to continue doing them. If they do enough of the money making activities, eventually, they’ll get to the next rank in your compensation plan!



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Cleaning up the network marketing industry


Is network marketing a legitimate business or is it a scam?


is network marketing legitimate


There are several network marketing gurus out there that a have started a campaign to clean up the network marketing industry. While I applaud their efforts, I wonder how much change they can bring about. Can these gurus be the Rosa Parks of network marketing?


Most people look for top-down solutions to the problems they face. However, most change occurs from the bottom up. I’d like nothing better than to have changes trickle down from the gurus to the masses, but I’m not really sure that it’s possible to have that happen.


Their fighting human nature which is never an easy task. Most people want to follow the path of least resistance. The path of least resistance is rarely the path to success.


What do we do with an industry that is fraught with problems? Is there an easy solution to those problems? Are there any answers to the problems that that network marketing has?


What are the main problems in network marketing?


The main problem is that the industry skates along the edges of legality. We’ve seen several very high profile cases brought against some of the largest network marketing companies in the world. These include Amway, Herbalife, and Vemma. It seems that every few years, the FTC, tries to bring down a network marketing company or two. These are sometimes multi-million or even multi-billion dollar companies that use very high priced lawyers to try to continue to operate in whatever gray area they can find in the law.


When these companies get shut down or are fined and told to change how they operate their businesses, they give the entire industry a bad reputation. The public, at large, hears these stories and they conclude that network marketing is a scam. Why else would the government be after those companies?


When the average network marketer tells their prospects that it is network marketing, what will their prospect’s reaction be?


Another problem that the network marketing industry faces is that the companies don’t offer very much in the way of training for their distributors. The average, new distributor is basically left to their own devices to figure out how to run their business. They can ask their upline for help, but they are more than likely asking someone who doesn’t have any idea how to run their business either.


The companies have created a space that is being filled by the network marketing gurus. If the new distributor needs education on any subject, I’m sure that there is a guru who is more than happy to sell them a product. This creates another problem. Which product does the new distributor buy? A network marketer may buy 2, 3, 4 or more courses trying to figure out how to run their business. This could be hundreds, if not thousands of dollars spent on educational products that might help and might not help.


another network marketing course for sale


Those are a couple of the problems that have been caused by the network marketing companies, themselves. This isn’t to say that the distributors didn’t have a hand in making the problems that the industry has now.


What problems have the distributors caused?


You can make a lot of money in network marketing. You can, but it’s not easy. That’s where the distributors have made it difficult for themselves and for the industry.


Network marketers will tell their prospects that this business is easy to run and it’s easy to make big money. They’ll tell them that the products sell themselves and that everyone will want them. They make it sound like network marketing is a get rich quick scheme. Even if those network marketers are able to recruit other people into their business, this way, how long are they going to last? If the new recruit isn’t rich in 6 months, they’ll quit the business and tell everyone they know that network marketing is a scam.


Can these problems be solved?


If the companies or the government really wanted to clean up the industry, I believe they could. There needs to be an independent oversight board. For the most part, the industry is left to police itself. Until they make a change in how the industry is monitored, there will always be problems.


If the companies offered more and better training, maybe there would be higher success numbers or at least lower failure numbers. Ultimately, it does come down to the distributor. It’s up to them to build a successful business, but we don’t expect a surgeon to figure out how to perform surgery on their own. Why should we think that it’s any different for a business owner?


network marketing has a lot of problems


The most difficult problem to solve will be to try to get the distributors to stop telling their prospects anything other than the business is difficult and that it will take a lot of work in order to be successful. Most people want network marketing to be a get rich quick thing. They want it to be easy and they’d like to avoid hard work as much as possible. The distributors don’t seem to mind that they hurt the industry by telling people how easy this business is. They don’t mind because they aren’t going to be around long enough to suffer the consequences of their actions. The rest of us are, though.


Network marketing needs to be seen as a legitimate business. It’s not just for the few and the lucky who are successful. It can be the solution to the problems that most people have. I don’t know that the gurus can make this happen, at least not on their own.


If everyone involved in network marketing would hold themselves to a higher standard then we could start to clean up this industry!



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Network marketing – it takes work to succeed


Network marketing = work!


network marketing success takes work


There have been many, many network marketers who have told their prospects and new recruits that network marketing is easy. They’ve told them that network marketing is a piece of cake. Have you had someone tell you that the products sell themselves? How about that everyone will want this business.


If you’ve heard any of these things or if you’ve told someone any of these things, know that you’re not alone. Making network marketing seem like it’s something that it’s not as difficult as it is has been a sales tactic, probably since the beginning.


You may be able to trick someone into the business by saying these things, but as soon as that shine wears off the work will show through.


According to Google, the definition of work is this: activity involving mental or physical effort done in order to achieve a purpose or result.


Let me ask you this one question if someone told you that something was easy and it turns out to be way more difficult than you were told, what would you do?


Some people might rise to the occasion and keep doing it until that got good at it. Some people would get mad at the person who told them that it would be easy, most people would just give up and go away, quietly.


In the case of network marketing, they give up, but they don’t always go away quietly. When network marketing isn’t as easy as they were told and the products don’t sell themselves, the ex-network marketer will go out and tell the world that network marketing is terrible, it’s not a good business model and they’ll have no problem using the “S” word. Yes, they’ll call it a scam!


Work your plan!


do you have a plan for your network marketing success


Network marketing is a skills-based business. It not only takes work, it takes a lot of work. We’ve all heard the stories of people going on the social media and hitting the big time in a year or even 6 months. Those are the exceptions and not the rule.


I believe that when you talk to someone about how long it takes to become success that you should say that it will take a concerted effort of at least 3 to 5 years and maybe it could take as long as 7 to 10 years. Being hit by this reality is a real eye-opening experience. Most people aren’t willing to put in that much time in order to be successful in anything. They are all too happy to stay in job that they might not like and it may never give them the kind of lifestyle that they’ve been dreaming of.


There’s nothing wrong with a job. Maybe you’ll work the same job for 45 years and then retire. Or maybe you’ll change jobs throughout your life and work for many different companies for 45 years and then retire. Either way, you’ll end up working and working and working.


Hopefully, you’ll be one of those retirees who can retire with a comfortable lifestyle and not one of the ones that end up being a door greeter at the local Wal-Mart or a table washer at the McDonald’s.


As long as you’ll be working at your job, why not take the chance and work a network marketing business on the side? Go ahead and put in the 7 years of work and see what happens. What’s the worst thing that can happen?


It takes work to succeed in network marketing. Are you willing to do that work?



I hope you found this article valuable!


Please share it with your downline! It will help them, too!


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