I Am Here To Help You Learn Effective Marketing Strategies


Welcome to my blog, where you will find the best marketing information to help you to succeed in your home business.

Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.

For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.

Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always illusive.

Making a full time income in business is possible and many people are doing it? But how can it happen for you?

I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.

So here comes a really important thing…the warning part of this article:

The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?

Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.

On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.

My first bit of advice is this:

The three main things you need to concentrate on are as follows:

1. Generate your own quality leads

2. Call your leads the same day as they are generated

3. Have a long term follow-up system in place

4. Have a quality business plan that anyone can duplicate

You can’t control what the industry, your company, your up line or down line does, but you can control the three things above.

So which one do you think network marketers have the most challenge with? You guessed it, #1.  Although, picking up a phone that weighs 100 pounds can be tough! Most people seem to have difficulty in generating leads.

I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business.

Maybe chasing down your friends worked in the 1960s but this is the 21st century. You need to move your thinking to the computer age! The good prospects are online right now. You just need to find them.

You may read about “attraction marketing.” It’s really nothing but putting a help wanted ad in front of someone who is looking for that kind of “job.” It’s not rocket science. Anyone can do that.


Thank you!

Richard Brokenshire

Where’s the party? | recruiting

where's the party?



In this article I’ll discuss the 3 main methods that you can use to recruit new people into your business.


The 3 ways that most people will use to recruit people are 1st party, 2nd party and 3rd party. There are pros and cons to each of these methods.

Is one of these methods better than another?
1st party recruiting

This is the method that most people are taught or better yet, told to use. This is when you go out and talk to people about your business. It kind of make sense, doesn’t it? It’s your business. Go out and recruit people. Most people use this method and you’ve probably noticed that most people fail or quit the business. Personally, I believe that there is a direct correlation!


personal recruiting


The pros of this method, you personally recruit people. The cons of this method, you have to personally recruit people. With you, personally, trying to recruit people, you can’t help but take things personally. Some people are able to divorce themselves from the outcome of each encounter, but most people can’t do that. The rejection takes its toll. You lose your belief and self confidence along the way. It’s no wonder people give up on their dreams.

Recruiting people yourself is difficult, at best. Wouldn’t it be great to get someone else to do the dirty work for you? Of course it would!

That brings us to …

2nd party recruiting

You asked for it, you got it. Find someone else to recruit for you. That would be great, right? Well, find an upline or sideline who is willing to give the business presentation for you. I’ve written about this in an article called, How about a game of 2 on 1.


2 on 1


The biggest pro of this method is, obviously, that you get someone else to do the work for you. The con of this method is that you still need to find the people to give the presentation to. Yeah, it would be difficult to get someone to do all the work for you. To be good at this method, you just need to become really good at inviting people to see the business presentation.

3rd party recruiting

This method combines the first two methods. You’re by yourself at a business presentation meeting, but you will be using a recorded version of that presentation. You can use a recording that promotes either your business or the network marketing business, in general.

This method kind of combines the best of the previous two methods. You are there to do the recruiting, but you are letting a non threatening, DVD do all of the talking for you. The recording should be of a perfect or nearly perfect business presentation. By using a DVD most people find that they don’t take a “No” quite so personally. After all, the prospect is saying “No” to the DVD not to you!


dvd player


The biggest pro of this method is that, literally, anyone can use it! Grab a portable DVD player and throw in a disc and that’s most of the work right there. Of course there may be questions after, but that’s about it.

The cons of this method are that other network marketers might say that you are “cheating” the system. I can live with that, can’t you? This method is not cheating! It’s taking advantage of the tools that are out there waiting to be used.

I have discussed many different methods of recruiting prospects on my blog, but using 3rd party marketing and sales materials is by far my favorite method. Just find the best DVD to use for your presentation and get to work!


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I deserve an “A”


Is quitting and failure the same thing, in network marketing?


failure or quitting


I was thinking back on my college days. Yeah, those were the days. I got to live on campus for much of it. My roommate’s father once said, “These are the greatest days of your life! You don’t have a boss or a mother to tell you what to do.”

Wow! He was so right!

I had kind of a weird college career. I wasn’t able to take English 101, in my first semester. Every class that semester was full. What are the odds of that? If you’re keeping score, I was able to get the class my second semester.

Let me tell you about that class.

I registered for it. It was scheduled for 9:00AM on Fridays. It was the only class available. It turned out to not be as bad as I thought it would be. I got the book, the notebooks and pens. I was ready for it. I went to class, every Friday. I listened to the teacher. I did that for the entire semester.

Toward the end of the semester, the teacher called me aside and ask me what kind of grade I thought I deserved. I told him that I had attended every class and listened to him, intently. I deserved an “A,” of course. He laughed and told me that I had not done any of the assignments. I asked, “What do you mean? I had shown up for the classes. What else did I have to do?”


English 101


He explained to me that the easy part was showing up. That there was a lot more that needed to be done. There were new skills that needed to be learned and mastered. There were writing assignments that needed to be completed and graded.

Huh! That sucked!

Who would’ve thought that you needed to do more than show up to be successful, in this class?

I dropped the class instead of taking the “F.”

While you were reading the story, did you start to think that I must be crazy? Who, in their right mind, would think that all you had to do was to show up to class and you’d get an “A?” Apparently, the same people who join network marketing and expect to become millionaires without doing any of the work. There are new skills that need to be learned and mastered. There are assignments that need to be completed.

Who in their right mind would think that they could just show up to network marketing and be successful?


who in their right mind


This brings me back to my original question, is quitting and failure the same thing, in network marketing?

If you don’t succeed, do you fail? Let me ask that question a different way. If you don’t fail, do you succeed?

There in lies the dilemma and the debate goes from there. What I have found is that the successful people in the industry like to say that people don’t fail, they quit. That there is no failure rate, there is only a quitting rate.

I think it’s all semantics!

I’m not here to berate the industry!

I would like to say that we, as network marketers, need to do a much better job of training, teaching and helping our new recruits. If you don’t know what you are doing. Don’t feel bad about that. Most people have no idea what they are doing. Then you need to find out what you should be doing and do it!

This might be easier said than done, but go up your upline until you can find someone who can teach you what to do. Then do it and turn around and teach those people you have brought into the business how to do it too.


My disclaimer:

The above story is not entirely true. Actually, almost none of it is true. I did take English 101 in my second semester, but I got a “B” in it.


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Brevity is the soul of wit



Hamlet? alas poor yorick ...


The title is a quote from Shakespeare’s play Hamlet. It mean that be brief is a good thing!


Why am I quoting Shakespeare? Because it’s a good quote and it directly applies to today’s post.


I got a call from a network marketing friend and she was totally excited. She told me her story. Here it is.


Her sponsor had sold two of their company’s products to two local schools. Wow! Good for her! My friend decided to give it a try as well. She didn’t know who to approach to sell the products to, so she sent an email to the school board. The email explain a little bit about what the product was and she needed to know who to talk to about getting it into the local school. Well, long story short, the email got passed around the to several different people. As luck would have it arrived at someone’s inbox who is a decision maker. Yay!


I asked my friend what the email said and who read it. She read the email to me and then she said this is who read it and like the idea. I said, “You’re kidding?” She said, “No, that’s who read it.” I said, “WOW!” She didn’t realize who it was that read it. I said, “It looks like you’ve landed a whale!”


landing a whale!

I explained that she wasn’t talking to someone in the local school board. She was actually talking to someone at the state school board. She was hoping to sell one unit to the local school and the person she has the attention of is someone who can, literally, put them in every school in the state.


Needless to say, she was speechless.


She was going to reply to the email that she received and wanted to know what I thought about it. I asked her to read it to me.


It was a nice email. It explained the product, how it worked and why it needed to go into the school. She put a couple of links to videos about the product, as well. The email kind of went on and on. As she finished reading it, she asks me how she should sign it. I said, “Just put your name on it.”


She asks me, “So, what do you think?”


I say, “This is, perhaps, the most important email that you will write all month, if not all year, right?” She says, “Yes.”


I say, “I hate to say this, but it’s terrible! Remember that brevity is the soul of wit.”


landing a whale!


I asked her what the goal of the email is. She tells me that the goal of the email is to sell the units. I ask if it is really the email’s job to sell the units. She says no, that she wants to meet with the person and show her how the units can help the students and the schools.


Training break


It doesn’t matter if you are trying to recruit someone or sell your products. They both start with making contact with someone. After you make contact with a person, there are two things that can happen. They might need more information or they can make a decision. If they don’t make a decision, it means that they need more information. Every time you reach the end of a contact, you need to ask for a decision. If the person doesn’t give you a decision, then set up the next contact or meeting to give them more information.


Back to the story …


The email she sent was cut down by 80% from the original. It basically said, “Thank you. I’d love to discuss how this unit can help you. Would we be able to meet this Tuesday at 7PM or would Thursday at 7PM be better for you?”


The person emailed back, right away, and said that they could talk on the phone at 11AM the next morning. That was perfect for my friend.


call me tomorrow


My advice for the phone call was that she let the person do most of the talking. Just be there to answer questions. To try to move the person along to a decision or to get an appointment for them to see the unit, in person.


The call went great! She was able to get the person to watch a video, online, about the unit. The person loved it and not only wants to put one in every school, they said that they want one for their own home. Currently, they are making arrangements to get the school board person to see the unit in person.


Our story has a happy ending!


The morale of the story is to keep things moving in the direction of getting a decision. At the end of every contact, set up the next contact. Keep things brief.


If you continue to talk, you are more than likely going to talk yourself out of a sale or a recruit!


PS   I’m very proud of what this distributor was able to do! I know my advice put her outside of her comfort zone. She handled like a champ. Well done and Congratulations! You deserve the big payday!!



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Why are there so many meetings?

Meetings!  Meetings! My kingdom for a meeting!




It seems like there is always a meeting to go to. A meeting for this and a meeting for that. Why are there so many meetings?

The first meeting we all go to is the original opportunity meeting that we attend. You should remember that. You got tricked into seeing this “new idea” by one of your friends. You say down and watch some guy draw fancy circles on a white board for an hour or so. When he said that if you found 6 people who would join the business, that you’d be making $100,000 per year, you were hooked.

You signed the paperwork, paid your money and you were off to the races.

Let’s take a look at the types of meetings that you’ll have at your disposal and to see if you should attend them or not.


Launching your business right


Your first meeting is a meeting of sorts. It has been called a launch party or a grand opening. The launch party is just that, a party to launch your new business. If you filled out a memory jogger, and who hasn’t, this party is where you’d like to invite them all to.

If you were opening a store a restaurant, you’d hold a grand opening event, wouldn’t you? You would invite your friends, relatives, neighbors and co-workers to visit you and see what it is that you are selling. It’s no different when you are running a home based business. You just get to host everyone in your home instead of at a store front.


Training meetings


training meeting


Hopefully, your company, your group or your sponsor is holding a training meeting, regularly. It could be held locally, online or on the phone. There needs to be a way of sharing information about what is working in the current market.

Most people have no idea what to do when they first get started in their own businesses. Training is essential to everyone’s success.


Opportunity meetings


Yes, you attended an opportunity meeting before you joined. Now it’s your turn to recruit people. One of the best ways to recruit people is to invite them to an opportunity meeting. It might be a one on one meeting. That is if you are trained on how to conduct a meeting of this type. Someone in your upline might be willing to conduct a 2 on 1 meeting for you.

You should be able to find a home meeting to go to. This is when you go to someone’s home and they have a business presentation in their living room. You might get brave and have a home meeting at your home, someday.

One of the top earners in your company is probably conducting a hotel meeting, somewhere in your town. They do the same business presentation that you’d give in your living room, it just seats way more people and you won’t have to clean up afterward.

Thanks to the internet, you can probably find a daily opportunity meeting to go to. Webinars are still growing in popularity. It’s an easy and effective way to get a lot of people from different locations, in a room together at the same time.


Destination meetings


destination meeting

Destination meetings are meetings that you have to pack a suitcase to go to. They are usually the company’s annual convention. This type of meeting will usually last 2 or 3 days. The company might announce new products or they might be opening new territories for their distributors to work.

You’ll get to hear the top earners talk about the business and how it has changed their lives, for the better. If you are lucky, you will get to go to training workshops. Here you will get to learn from the movers and shakers in the company. They will share how they became a mover and a shaker.

To me, the best way to use a convention is to network. Meet other distributors. Talk to the people who are working the business and finding success. You could walk away with a very good mastermind group, to be part of.

Those are the main types of meetings that you can attend. There could be hundreds of meeting to go each year! That’s a lot of meetings.


Should you go to all of them?


That short answer is, probably not. There are just too many meetings for one person to attend. You should go to a lot of them, though!

There could be several hotel meetings in your area. Find the one that you like the best. You want to find one that has a good speaker and also has good attendance. If you would prefer a more intimate venue, find a home meeting to go to. You need to find a place to take your prospects

Never under estimate the power of “social proof!” You can get a group of people together in the same place, they feed of of the energy that is created by the presenter. If you get 1 or 2 people interested in signing up, you might get a dozen people to sign up. It’s the “herd mentality.” People like to belong to things. When they see others wanting to join, that sends out the signal that it is okay to join this business and others want to join with them.


Which meetings should you go to?


which meeting


You should go to at least one opportunity each week, even if you don’t have a guest with you. Yes, you’ll get to hear the same presentation from the same speaker and you’ll even get to hear the same jokes! Sounds like fun, doesn’t it? Of course by the end of the year, you should know how to give the business presentation frontwards and backwards. You need to know how to give a business presentation

Attending an opportunity meeting each week will also remind you of why you joined in the first place. These opportunity meetings are place to rub elbows with the local people who are building their businesses. You can share information with the people who are actually in the trenches.

If at all possible, you should attend your company’s annual convention. This is the place where millionaires decide to be millionaires!

The rest of the meetings are optional. You might think about attending a webinar, once in a while. You might find that you like them and want to use them to help you recruit people into your business.

All of the meetings are there to help you to build your business. Please find a way to take advantage of them.


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This is the best of the Initials Inc. reviews

My review of Initials Inc.


initials inc


I have chosen to review Initials Inc., even though it is not a network marketing company. It is considered a direct sales company. The two type of business models are similar, but they are not the same. A direct sales company places the emphasis on selling the products and not on the recruiting of new distributors.
Now for my review …
I chose to review Initials Inc. because it has been one of the fastest growing companies, over the last 4 years. Initials Inc. was, once again, named to the Inc. magazine 500/5000 fastest growing, private companies in America, for the 3rd straight year. Here is a statement released from the company:
“It’s an Incredible honor to be on the list again this year. Our consultants (Creative Partners) across the country and Home Office team here in Georgia continue to share Initials, Inc. products and our business opportunity in fresh and exciting ways. Empowering women and families is really at the core of our business,” states Britney Vickery, CEO and Founder.
Does this mean it is a good company to join or not?
If you are thinking about joining Initials Inc., you should read as many Initials Inc. reviews as you can find. Be sure that the reviews you read are not written by current members of the Initials Inc. opportunity. They are just there to try to recruit you into the business and may not give you an unbiased review.
My review of Initials Inc. will be an independent and unbiased review. I am not, nor have I ever been a distributor of Initials Inc. products or the business opportunity.
Whether you are thinking of joining Initials Inc. or any other network marketing company, I would urge you to do your own due diligence. I strive to provide you with useful information that should give you a good start into examining this company. Remember, this is only a start!
People frequently lose money while trying to build any network marketing company.

Initials Inc. reviews – the company and its history

The company was founded as a direct sales, party plan business in 2005, by two sisters. The two sisters are Britney Vickery and Ivy Hall. They each wanted to be able to earn a second income to help support their, respective, families. They arrived at the idea of making monogrammed handbags, for women.


initials on handbags


Britney C. Vickery is the Chief Executive Officer and is one of the founders. Ivy C. Hall is the Chief Creative Officer and is also a founder of Initials Inc.
You can find the company website here. Initials Inc. Website.
They signed up their 10,000 distributor, called Creative Partners, in 2013. The company is now in their 10th year of business. That does meet one of the main criteria that I have for a company. A company must have been in business for at least 5 years. If a network marketing company is going to fail, it usually fails in its first 5 years of business.
I had a conversation with someone in their home office. They told me that they currently have 3,989 “active creative consultants.” Active is defined by someone who is earning a check each month.
There is a video on their “Our Story” page. Under the video you can see pictures of the 14 people on their management team. Initials Inc. Our Story.
If you would like to contact Initials Inc. directly you can find them here:
Initials, Inc.

583 Grant Street, Suite G
Clarkesville, GA 30523

Phone: 706.754.0485, Monday-Friday, 9 a.m.-5:00 p.m. ET


Initials Inc. reviews – their financials


their financials


I called the company and asked them about their financial status. The only information that I was able to get was that the company is privately owned, by the two sisters and that they are a debt free company.

Initials Inc. reviews – their Better Business Bureau rating

I checked their BBB listing and they have a rating of A, as of 3/10/2015. I like to see a company that has at least an A rating. Keep in mind that the Better Business Bureau just tracks customer complaints and how well the company resolves them.
The complaints can be anything from delivery issues to the quality of products and many other things.
If you would like to see Initials Inc. BBB rating, you can find it here,

Initials Inc. on the BBB

Initials Inc. reviews – their products

The company has all types of bags including purses, clutches, back packs and tote bags. They have a small line of jewelry. The jewelry consists of ear rings, bracelets and necklaces. The offer key chains and sunglasses, as well. The prices range from $6.00 for a key chain all the way up to $140.00 for a piece of luggage called, The Jetsetter.
I usually advise a prospective distributor to buy a sample product from the company to check out the quality and to make sure they you actually like the products. If you don’t like the products, it will be difficult for you to sell them. Unfortunately, you can’t buy a product directly from the company. You would need to find a local distributor. You could attend a home party to see the products they sell and not even need to buy a sample. You may need to get on their mailing list, but that’s a small price to pay.
I did find 1 product for sale on Amazon. It is an $85.00 purse. You can find it here. Signature Barrel. It is kind of pricey to get as a sample.

2015 Spring/Summer Product Catalog

You can get your products monogrammed or personalized for free. Hence, the name of the company, Initials Inc.

Initials Inc. reviews – if you join

If you decide to join Initials Inc. the Starter Kit will cost you $149.00. It is said to contain over $495.00 worth of merchandise and marketing materials. You get 12 products and a fabric ring.
I couldn’t obtain a list of the merchandise that is contained in the kit, but they do provide a picture of the kit. You can find the picture here. A picture of an Initials Inc. distributor kit. The lemonade dispenser is not included.
You do get a free replicated Initials Inc. website.

Initials Inc. reviews – the compensation plan

As a direct sales company the emphasis is placed on selling the products. Initials Inc. consultants make a base of 25% commission on personal sales. You can earn over rides on the consultants that you have recruited. The percentage of over rides varies from 1% to 9% and based on which rank you have achieved and the level the recruit is on.


initials inc. comp plan


There are 9 different levels in their compensation plan. Everyone starts out as a Creative Partner and you can progress to the top level called a Senior Executive Creative Director
On their website, Initials Inc. calls their business a multi-level, home party business. This means that you conduct your business in your home or the home of a volunteer host/hostess. The person who hosts a party in their home is rewarded depending on the total amount of sales that are generated by the party. You can see the scale of rewards in this picture.

initials inc. reviews - hostess rewards


Initials Inc. reviews – their Income disclosure statement


When I went to the Initials Inc. website, I went to the EARN page. I was greeted by a “highlight box” that had some “fast facts” about the company and what a consultant can earn. The last fact said that the average new consultant is making $49.00 per hour. That sounds pretty good. Below it you can read the disclaimer. It says, “Based on national average, earnings may vary depending on number of parties, party size.”


I think that is a bold statement and I wondered if they were willing to back up that claim with some documentation. I called them.


I asked about the claim of $49.00 per hour. The company’s representative said that they take the average earning from all consultants and divide it by the number of hour that they worked. How do they know how many hours the consultants work?


I asked if they were able to give me any kind of documentation to back up they claim. I was told “No.”


I asked for an Income Disclosure Statement and again they told me that they could not provide me one. I ended the conversation with one last question.


I asked, “So, I’m just supposed to take your word for it?”

She answered, “Yes.”


I hung up the phone and wondered why they don’t claim that everyone averages $109.00 per hour … or more? They never have to prove it.


I was unable to find an Income Disclosure Statement, online.


Initials Inc. reviews – the distributor agreements

Initials Inc. publishes two documents. One is their Terms and Conditions. The other is their Policies and Procedures. The Terms and Conditions document is 4 pages long and is fairly straight forward.


initials inc.  - their contracts


The Policies and Procedures is an 80 page document and really spells out what you can and cannot do, as a distributor. The company is very strict and protective of their logos, trademarks and copyrighted materials. As they should be!
It all belongs to them and they don’t want you to use any of it, without their approval. Most likely you won’t get approved to use any of it. You can’t even use any of their copyrighted material in an email address. If you registered the email address: initials-inc-is-the-greatest-company@yahoo.com, you’d be in violation of their Policies and Procedures.
This is not unusual. Many companies limit the use of their name and tag lines.
Where this could be a detriment is in any advertising or marketing that you might be wanting to do. You may not be able to have your own website to sell their products through. You might want to use their images of their products on Pinterest or Facebook and this may not be allowed.
If you have any questions about this, you should call the company directly and ask to speak to their Compliance Department. I know of many people, in other companies, who had a marketing campaign turned down for compliance reasons. If they weren’t able to do marketing and advertising the way they wanted to, they would quit the business. They did quit!
If any of this sounds like it might be an issue for you, please call the company and ask them about this. It’s better to be safe than to be sorry!
Initials Inc. reviews – is this the right company for you?
Obviously, I can’t answer that question for you. You’ll need to weigh the pros and cons about the company to determine if this is the right business for you. I would suggest that you find people who are currently working in the business and also find people who have left the business. Find out what each of these types of people say about the personal experiences in the business. Would they recommend that you join Initials Inc. or not?


initials inc. reviews - is it right for you?


They do have a corporate YouTube channel. There are 100 videos at the time of this article. They might contain some information that might help you to make your decision to join or not. Initial Inc. YouTube channel.
As always, if you are thinking about joining this company, do your own due diligence.
The person who sponsors you is just as critical to your success as the information that is contained in this Initials Inc. review.
In the end, you must be willing to sell the products and recruit people into the business. It helps, a lot, if you are enthusiastic about, both, the company and their products!
Initials Inc. scam?
Being that Initials Inc. is in direct marketing, there may be some that might think that they are a scam. Let me assure that Initials Inc. is a good and strong company. They are in no way a scam!
As always, I am wishing you the best of luck in your network marketing journey!
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