Welcome
I Am Here To Help You Learn Effective Marketing Strategies
Welcome To My Blog, Where You Will Find The Best Marketing Information To Help You To Succeed In Working From Home.
Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.
For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.
Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always illusive.
Making a full time income in business is possible and many people are doing it? But how can it happen for you?
I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.
So here comes a really important thing…the warning part of this article:
The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?
Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.
On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.
My first bit of advice is this:
The three main things you need to concentrate on are as follows:
1. Generate your own quality leads
2. Call your leads the same day as they are generated
3. Have a long term follow-up system in place
You can’t control what the industry, your company, your up line or down line does, but you can control the three things above.
So which one do you think network marketers have the most challenge with? You guessed it, #1. Although, picking up a phone that weighs 100 pounds can be tough! Most people seem to have difficulty in generating leads.
I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business.
Maybe chasing down your friends worked in the 1960s but this is the 21st century. You need to move your thinking to the computer age! The good prospects are online right now. You just need to find them.
You may read about “attraction marketing.” It’s really nothing but putting a help wanted ad in front of someone who is looking for that kind of “job.” It’s not rocket science. Anyone can do that.
Please sign up for my report called “Why You’re Failing at MLM” and you will also be included in my weekly newsletter. You will find advice, tips and action plans that will keep you moving forward in your quest for success!
Thank you!
Richard Brokenshire
A life of relative anonymity
You can pick up any history book and count how many names are actually remember by history. A few thousand, maybe. That’s a few thousand people who are remembered out of the billions of people who ever lived. What kind of percentage is that? Not very high.
You can read the history books and find a handful of doctors and lawyers. A few scientists who cured diseases. Industrialists, like Ford, JP Morgan and Rockefeller are there. You soon will see names like Gates, Jobs and Zuckerburg in the history books as well. These are titans in their chosen fields.
But there are lots of people who are anonymous to most of us. They are the people who are building a legacy for their families. The small business owners, the local doctors and the like.
But most people don’t mind living a life of anonymity. They relish their anonymity. They bathe in it.
Okay, so maybe you’re not ever going to be a person who is remembered by history. And that’s okay. Not many people are that notable. But let me ask you this. Will you be remembered by your family your grand kids and great grand kids? Do you want to be remembered?
Can you tell me anything about your great grandparents? Do you even know their names? Is that what you want for your life? Not that living a life of relative anonymity is bad, most of us do just that, but wouldn’t it be something to live a life that is remembered?
Or do you want to make a legacy for yourself and your family? Do you want your grandchildren and great grandchildren to be able to tell people who you are/were?
Isn’t it time to consider standing up and becoming the person you were meant to be? Now maybe you won’t become the next Bill Gates or Warren Buffet. But there are thousands of those kinds of people. There are millions of people who build legacies and are never remembered by anyone other than their families.
It’s a daunting thought to consider sticking your head above the crowd. Your friends and your family will tell you that you can’t do it. That you fail at whatever you choose to do. But it can be done. If you find someone who will take you under their wing and help you navigate the minefields that are the business world.
Don’t live your life in relative anonymity! Be somebody! It’s time to prove everyone wrong.
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Entrepreneur
Is being an entrepreneur right for you?
As you probably know, small businesses and entrepreneur create most of the jobs in America. Here are some statistics from the www.sba.com website.
Small firms:
• Represent 99.7 percent of all employer firms.
• Employ half of all private sector employees.
• Pay 44 percent of total U.S. private payroll.
• Generated 65 percent of net new jobs over the past 17 years.
• Create more than half of the non-farm private GDP.
• Hire 43 percent of high tech workers ( scientists, engineers,computer programmers, and others).
• Are 52 percent home-based and 2 percent franchises.
• Made up 97.5 percent of all identified exporters and produced
31 percent of export value in FY 2008.
• Produce 13 times more patents per employee than large
patenting firms.
Source: U.S. Dept. of Commerce, Census Bureau and Intl. Trade
Admin.; Advocacy-funded research by Kathryn Kobe, 2007
(www.sba.gov/advo/research/rs299.pdf) and CHI Research, 2003
(www.sba.gov/advo/research/rs225.pdf);U.S. Dept. of Labor, Bureau
of Labor Statistics.
A recent AP poll shows that graduating from college is of little to no help.
“More than half of Bachelor’s degree holders younger than 25 were
jobless or underemployed last year, the highest share in 11 years.
Our Erin Vannella tells us more about a new Associated Press study
with underwhelming prospects for college undergrads.”
With most students having to pay for their education with student loans, how will these recent grads ever be able to pay off their loans?
They probably won’t be able to pay the loans off, ever.
They will become part of the ever growing “debt slave” class. Those will will work just to be able to pay off their loans.
So is there a solution to this growing problem?
Yes, there is. I am advocating starting you own business! Become an entrepreneur today!
FACT: Since 2007 the number of people searching the Internet for ways to “make money” has more than doubled since 2007 to over 5 million per month.
(Source Google.com/insights)
Are you an entrepreneur in waiting?
The age of the entrepreneur is here. The age when the only thing you can count on is yourself. Your passion, your vision, your drive, your determination and your ambitions.
I’m sure that if you are here reading this, that you have considered this option. Your over riding question is, no doubt, “Can I make a business work? Can I be successful?”
I’m here to tell tell you that you can be a success! You need to know where you’re trying to go and have a plan to get there. Having a mentor will be most helpful in this. They can show you the steps that they took to get where they are now. You just have to do the same things and you too will be a success!
If its really that easy, why are so many people failing in business? Because most people refuse to follow the instructions given them or they never ask for help in the first place.
This reminds me of the Cheshire Cat in “Alice in Wonderland.”
Alice comes to a fork in the road and the Cheshire Cat is there to help. To paraphrase, Alice asks the cat, “which way should I go?” The cat asks her, “Where do you want to go?” She replies, “I don’t know.” The cat then tells here, “Then it doesn’t matter which way you go.”
That, in a nutshell, is the problem. If you don’t know where you want to go, then you probably won’t get there.
So go out and find someone who has achieved what you’d like to do and ask then to tell you how they got there. That’s the best and quickest way to be successful!
If you are unemployed or underemployed, you should at least consider the route of becoming an entrepreneur. You’ll be helping yourself and you could be putting yourself in a position to help others as well.
If you have ever thought of yourself as a business person or entrepreneur, this may be the solution to the problems that you are having.
If you are looking for a good business to get into, contact me at richard@richardbrokenshire.com. I found a business that is about as easy as it gets.
I will help you to be a successful entrepreneur.
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What's you're "why?"
What’s you’re why? That a funny sounding question, isn’t it? Reminds me of “Who’s on first?” great bit, if you haven’t seen it.
But I digress. This is a question that is posed by most sponsors. “Know your why.” The “why,” in this case is why are you building a business.
Most people tend to focus on the “what’s in it for me” aspect of the question. You know, the I want a new car or a bigger house. Maybe it’s a long vacation in the tropics or to send the kids to college.
Or maybe you just want out of your job. All of these are great reasons to build a business. I have to cut out pictures on my refrigerator to prove it too! Maybe you do as well.
But if all it took to be successful in business was to cut out pictures of Hawaiian beaches and a Mercedes Benz, don’t you think that more people would have found success?
Network marketing is a relationship business. It always has been and it always will be.
You need to build it on personal relationships. Both customers and recruits. Have you had much success with asking someone to sign up with your business by telling them that it will make you rich if you they do? Probably not.
You need a twist. You need a compelling reason “why” to share with both prospective clients and prospective recruits. You need to engage people on an emotional level. Anyone you talk to needs to become emotional involved with you and your story.
I’m not suggesting that you make up a sob story to make people feel sorry for you. In fact, I am not asking you to make up anything. You need a real story. A real way to connect to people and have them connect with you.
You will want to approach those that are closest to you. Your relatives, your friends and if you have co-workers that you are close to. Those that are known as your “warm market.” You will say something to the effect that you have started a new business. That you are trying to raise a little money each month to try to pay for “something.” That “something” is your “why.” Tell them that they could help you by doing you a favor and being your customer. Who could say no to helping out a close friend or relative?
Maybe you have a medical issue that people would want to help you with by being your customer. Or maybe little Johnny needs braces or you need to put Jane through college. Maybe you want to be a stay at home parent.
Most people will have no problem coming up with something that is compelling enough to emotional connect to others. If you can’t come up with anything, then you probably don’t need to build a business.
This is one of the easiest techniques to teach. Once you have proven to your self that this will work you will find that it becomes much easier to recruit people too. Share this with them and they too will find out how easy it really is.
Prove it to yourself. Come up with a compelling reason “why.” Make your list of those who are closest to you and call or visit them. It should go something like this …
“Hi. How are you? How are the wife and kids? What have you been up to? I was wondering if you could do me a favor?”
“Sure, what is it?”
“We have started a new business. We’re trying to make enough money to help pay for our son’s college tuition next year. I’d like you to be our customer.”
Now how can anyone say “no” to helping you like that. Even if your product or service is a little more expensive than retail store prices, they know they extra money is going to a good cause.
If someone does say no, ask them how to they can say no to helping you. These are your best friends and relatives.
Just don’t tell people that you’re saving up for that Hawaiian vacation.
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Seo Pressor ... how good is it really?
SEO Pressor Review
This will be a two part article. In it I will show you how to drive free traffic to your site. The more traffic you can drive to your site the more leads you can generate. The keyword that I would like to rank for is Seo Pressor. I did a search for Seo Pressor, spelled that way exactly, on Google’s Keyword tool.
The amount of traffis that is generated for Seo Pressor is 14,800 unique searches per month. That’s a fair amount of traffic. Being #1 on Google will get you about 60% of the clicks that are generate each month. That’s about 9,000 clicks per month. But a search reveals that seopressor.com is in the #1 spot. But spots #2-#5 can be at least challenged.
Seopressor, spelled that way generates about 12,000 clicks per month. For the purposes of this article we will stick with Seo Pressor. I may go after Seopressor at a later date.
If I am able to rank in the top 5 on Google, I will go over how I did it step by step, so you can copy it and start driving free, organic traffic to your site.
So what is Seo Pressor?
Seo Pressor is a WordPress plugin created by Daniel Tan. He is known as the “SEO Guy.” He runs his own SEO company and this is what he uses to do all of his on-page optimization. It is billed as an “SEO expert by your side.”
So how does Seo Pressor work?
SEO Pressor will analyze your blog post or article to look for the criteria that Google looks at to rank websites for certain keywords. After you finish your post you go to the plugin and click on POSTs score. Then you enter your keyword that your post will be trying to rank for. It returns a checklist of what your article needs in order to have a chance to rank.
SEO Pressor will score your post from 0-100 points. Obviously, the higher the better. I wrote a post called “It’s a marathon not a sprint.” I wasn’t really trying to rank for the the keyword “marathon” but for this example I used it. My score for the post was 28.89. Not very good. There is a button called “Suggestions.”
You click on that and you will get a list that SEO Pressor generates for you. The following is a list for that particular post.
Please add the keyword once more for SEO Pressor to automatically bold it when your page is being loaded.
Please add the keyword once more for SEO Pressor to automatically italize it when your page is being loaded.
Please add the keyword once more for SEO Pressor to automatically underline it when your page is being loaded.
Your keyword density is too low, you need more repetitions of your keyword.
More words needed, short articles don’t rank very well.
You need a H2 tag with your keyword inside it.
You need a H3 tag with your keyword inside it.
Please add your keyword in the first sentence.
It is good to have an image in your content and SEO Pressor will automatically add ALT tag to your image.
You should point a link to your other pages with keyword as anchor text.
Longer content tends to rank better!
Optimal keyword density is within 2% to 5%.
It’s recommended to start your content with the keyword.
Try to add an external link with Keyword as the anchor text.
You can then go back to your post fix the problems that SEO Pressor found. If you aren’t sure if you have fixed the problem you can run SEO Pressor again. Hopefully, you’ll get a shorter list each time.
After I purchased SEO Pressor, I wrote my first post that was written to try to rank for a keyword. The post is called, “Marketing With Drop Cards.” I am trying to rank for “drop cards.”
Google shows 14,800 searches per month. Again, not bad traffic. After running SEO Pressor, I got the list of Suggestions and made the corrections. My final POSTs score is 91.11. I was very pleased with that!
I posted that article on January 31, 2012 and I just checked it today. To be honest, I should’ve been looking for the post in Google every day. I didn’t because I thought that you’d need off page SEO to rank. I haven’t done one bit of off page SEO yet. I currently rank at #67 for the keyword “drop cards.” That’s out of 317,000,000 listings. WOW!
Although the SEO Pressor website says that you can rank high by just using the plugin, I have to say that I am impressed with what SEO Pressor has done for the post.
To continue the test of SEO Pressor, I’ll start doing off page SEO for the drop cards post. I’ll also do the same for this post too. I’ll write another post to tell you how well I am ranking for both posts.
I need to add in some pictures and do the ALT text for SEO Pressor. Then I’ll run the plugin and report how well I score.
I just ran SEO Pressor for this post and my current POSTs score is 94.44 and I made a couple of changes to the Drop Card post and it too is scoring 94.44. Now I’ll do some off page SEO. I’ll report when I have some ranks to tell you about.
If you would like to purchase the SEO Pressor plugin you can get it here.
Yes, I am an affiliate.
If you liked this article, please +1 it for Google and be part of the conversation by leaving a comment below. If you know someone who could benefit from this please share it with your friends and followers. Thank you!
Marketing With Drop Cards
How to market with drop cards
You may have heard of drop cards. Or perhaps this is a new to you marketing technique. Either way, it is a marketing technique that you should seriously think about adding to your marketing campaigns.
If you don’t know what they are, drop cards are cards that look like business cards but they are printed to look like US currency. The bills that look like $100 bills are very popular. Drop cards work!
The drop cards are about twice the size of a regular business card and are folded in half. You place your “classified ad” type ad on the inside of your drop cards.
Your ad might say something like:
If you want to work your whole life,
That’s your business.
If you don’t, that’s my business!
Sorry this cash isn’t real …
But the opportunity to make REAL cash is … Call
Don’t just wish this was real …
Do something about it
Visit:
Be creative! Make the headline irresistible! This is your chance to shine.
You can get them printed up here Order Drop Cards Here
They are the least expensive shop you can find!
You can send your prospects to a website or to a recorded message. There are several businesses where can have a recorded message for free. Here is one:
This message is not the place to “sell” your opportunity. you want to make it a “sizzle call” message and make an offer for something free. The most valuable thing you have to offer is your time. Offer 30 or 60 minutes of consultation on how to generate traffic or building a business.
This will be the time to build a relationship with them. It is a chance to help someone else without asking for anything in return. If you are able to give them some guidance, you will be a hero to them. They will have gotten something that they probably never had before … HELP!
I can tell you from experience the more you are able to help someone the more likely they are to want to work with you. This may sound like they won’t “buy” the cow when they can get the milk for free but they will see you as a leader and someone who will help them get to where they want to go. Don’t be surprised when they call you wanting to join you!
Where do I put my drop cards?
You can leave them almost anywhere. Drop your drop cards on the floor at the mall. When someone picks it up and reads it, they will be interested in what you have to say and put it in their pocket or they won’t be interested and will drop your drop cards back on the floor. Guess what? It just went viral. More than likely it will never get thrown away. People will keep tossing back into the sea of people until someone who is interested in your offer, puts it in their pocket.
If you have kids that are old enough, give them a stack and tell them that it is great fun to drop the drop cards and watch people’s reaction to them when they pick them up. It will entertain them for hours and make you lots of money in the process.
My personal favorite place to put the drop cards is at the library in business books or at local bookstores. Either place should have ample numbers of books and magazines to put your drop cards in. Any book or magazine that is dedicated to making or saving money is fair game for this strategy. Go back once every 2 weeks to see if you need to replenish your advertising.
You can put the drop cards in the credit card slots at the gas station, in the card slot at any ATM machine or any vending machine.
If you know where local business people meet you can go there and use your drop cards there. Whether it’s car dealers, doctors or real estate agents, they are usually people who are keeping their money making options open. Check your local hotels or convention centers to find out when there will be a gathering of people.
A great place to use drop cards is at a convention for another MLM company. Keep in mind that most people are failing and getting no help from their upline. This will be very fertile ground.
Use your imagination. There are so many places to use drop cards. Sporting events, movie theaters, PTA meetings, doctor’s or dentist’s offices … the list is only limited by your imagination.
I learned about drop cards from a guy who is called “The Drop Card King.” His name is Cerdick Harris. This is his chosen method of marketing offline. He’s a great speaker. If you ever have the chance to hear him, take the time to listen. You will learn a lot from a top producer in our industry!
This post is part of a keyword study and traffic driving test. To read about it click here.
If you liked this article, please +1 it for Google and be part of the conversation by leaving a comment below. If you know someone who could benefit from this please share it with your friends and followers. Thank you!
