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Effective Network Marketing Strategies


Welcome to my blog, where you will find the best network marketing information to help you to succeed in your home business.


Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.


For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.


Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always elusive.


Making a full time income in business is possible and many people are doing it? But how can it happen for you?


I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.


Here comes a really important thing … the warning part of this article:


The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?


Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.


On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.


My first bit of advice is this:


The four main things you need to concentrate on are as follows:


1. Get yourself into profit as quickly as possible

2. Generate your own, quality leads

3. Call or contact your leads the same day as they are generated

4. Have a long term follow-up system in place


You can’t control what the industry, your company, your up line or down line does, but you can control the four things above.


Which one do you think network marketers have the most challenge with? You guessed it, #1.  We are in a money making business. If you don’t make any money, sooner or later you will have to quit.


I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business. However, all of these people might be willing to support you by buying one or more of your products.


Once you are able to generate a profit, recruiting people into your company will be a bit easier. When a prospect asks you, “How much money are you making?” you’ll have a real answer.


It becomes much easier when the prospects know that you’ll be able to show them how to become profitable, like you!



Thank you!

Richard Brokenshire



Network marketing – what a ride


Can you achieve success in network marketing?

network marketing success is achievable

We have several amusement parks within driving distance from were we live. We have Hershey Park, King’s Dominion and Six Flags, all close by. I’m a roller coaster fanatic. I should probably say FANATIC! If they build it, I will come! I have a need for speed. I’m that guy who doesn’t mind waiting to get the front seat. Okay, enough of my thrill seeking nature.


I bring up roller coasters, because the network marketing business can be just like a roller coaster ride. It can have all of the ups and down, all of the twists and turns and your need for speed will be fulfilled.


I don’t think that most people are prepared for that. The highs are great, but they get just as many lows and that kind of sucks! Most new network marketers have very high expectations for themselves and their businesses. Unfortunately, most of them over estimate what they can accomplish in the short term and they under estimate what they can do in the long term. That’s not a good combination.


Most people believe that they can go from $0.00 to making $100,000 in just a few months. Have you been one of those people? Does seeing that in writing make it seem a little far fetched?


We’ve all heard those stories of someone hitting social media really hard and their plan really works well. Somehow they were able to get to 6 figures in 6 months, but those are the extreme exceptions and certainly not the rule!


According to the 2010 US Census about 7% of individuals were earning $100,000 per year or more and about 17% of combined household incomes reached that level. Does that make any clearer?



I’m not trying to discourage you in your efforts to reach $100,000 per year! In fact, I’m rooting for you!


My point is that it isn’t easy to get to a point where you are earning that kind of money. If you happen to have above average desire to reach $100,000 per year, you have the opportunity to do that in network marketing. You just have to realize that it probably won’t happen over night, at least not for most of us.


Think of network marketing as a long term project. If you’ve listened to the stories of the people who reached the top level of your company’s pay plan, you should have noticed that they usually take 6 to 10 years to reach that level.


I just have one question, for now. Are you prepared to devote up to 6 to 10 years of your life to build a 6 figure income?


I’ve found that most people will say yes, but when push comes to shove, they give up way sooner than that. They don’t last 6 years, they usually don’t make it 6 months.


network marketing is like a roller coaster ride


Why does it take so long to build a network marketing business?


Personally, I don’t think that 6 to 10 years is a long time. If you compare it to the average working career that will last up to 40 years and in some cases, longer, what’s 6 years or even 10 years?


There are two main reasons why it takes so long.


The first reason is that most people are working their network marketing business on a part time basis. The average network marketer is spending 4 to 7 hours per week working on their business. That’s if they are actually working. I understand that most network marketers have a full time job and that’s okay. Unfortunately, that doesn’t leave much time for your business. If they were able to put in more time per week, it would take less time to build their business.


The second reason is Pareto’s Principle. You’ve probably heard it called the 80/20 rule.


If you believe in the 80/20 rule, you’d realize why it takes so long to build a successful network marketing business. Basically, the 80/20 rules says that you’ll get 80% of your income from 20% of your efforts. In other words, 80% of everything that you do won’t produce much or any income.


Again, that sucks, but you really can’t get away from the 80/20 rule.


Here is an example of the 80/20 rule at work. I remember I was in a group of people who were part of a start up business. There were about 1700 of us, but only about 19% were active. You’ve probably seen this in action, too.


The Principle applies to network marketing as well.


the 80-20 rule and network marketing


If you recruit 100 people, there will be about 80 of them that do nothing with it and about 20 of them who do anything at all. Of those 20 distributors, about 20% of them will do something of significance. That’s about 4 of them. About 20% of those 4 people will climb the ranks of the pay plan. That’s less than 1 of them (.8 of a person). To finish off the math, about 20% of them will hit the highest level in the pay plan. That would mean that about .16 of your 100 recruits will reach the top level. That’s not very many of them.


That sucks, too!


That’s reality, though!


This is the reason why you can recruit 10 or even 20 people and find that none of them or if you’re lucky 1 or 2 of the are doing anything with their business. It can be really discouraging, for everyone.


It’s easy for me to sit here and try to tell you that you shouldn’t be discourage. It’s easy for your upline to do that too, but it’s not as easy as it sounds. You’re go to all the trouble of recruiting someone and you’re expecting them to make you rich and it turns out that they had other plans.


It’s easy to see why so many people give up.


If you’re expecting to get rich in less than a year in business, I would hope that these numbers would be a wake up call for you. You should be expecting to see these kinds of numbers to play out in your business and be ready for them.


Don’t give up! You can be successful in this business!



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And now for something completely different


Youth basketball


youth basketball


Over the past several months I’ve been having a running debate with myself as to whether or not I should write this article. Okay, I’ve written several self-indulgent articles, over the years and this would kind of be another one. I finally won the argument. I’m going to go ahead and write about my philosophy on youth sports teams and how to have success.


I’ve been a basketball coach for my two youngest kids. I’ve either been an assistant coach or a head coach for the past 10 years. Most of the time I found it fun, although, my teams never really did all that well. At least not for my oldest boy. The first year we went 0-9. We came close to winning a couple of game, but we always found a way to lose. The last year that I coached him, we went 4-7. As least he got to win some games.


Back then, my philosophy was to try to teach the kids the basics and see if they could run a simple play or two. I’d watch other coaches and their teams seem to improve quickly and continue to get better as the season went on. My teams struggled. I think I drafted better from season to season and that’s why we won games.


I had a couple of years off, in between kids. That gave me a chance to reflect on my coaching philosophy. My experience told me that kids that are 9-13 years old really can’t run a play. Certainly nothing overly complicated. I tried to teach them a play, so many times only to find out on game day that they couldn’t remember how to run the play. They couldn’t even remember that we had practiced a play.


I think that they just didn’t have to focus, at that age.


What happens, in my opinion, is that when they couldn’t run the play, that they just learned the night before, that the play kind of breaks down into playground basketball. I had to figure out a way to work with that phenomenon. I tried to fight it for years and that didn’t work. How could I use that fact to my advantage?


What was the key to winning when it breaks down into playground basketball? I figured that it came down to the kids working together, like a team.


That revelation changed everything.


i figured it out


I decided to come up with a defensive set that would force the kids to work together and when they were on offense they would still be working together and that would give us a chance to win. I came up with a zone press that I called the 3-1-1. It’s a mini press. I used 3 of my fastest kids with the best hands to press in the front court. I had 1 guy at mid court who would come up and help slow the flow down, when our opponents broke our press. I had 1 guy under our basket to defend, as a line of last defense.


When we had our practices, I made everyone wear a name tag. That helped me learn everyone’s name and the guys learned them quickly as well. I concentrated on free throw and lay ups. I tried to make that fun and competitive. I’d have contests to make everyone work as hard as they could. In the last 10 minutes or so, I’d let them play a game of knockout. Sometimes we’d scrimmage against each other. Anything that was useful, helpful or encouraged them to work as a team.


Once everyone got to know each other, they began to bond, as friends. That’s when the team work would kick in during the games. I never had a ball hog on my teams. I wouldn’t allow it. I knew we had it made when the best players were willing to share the ball with the guys that weren’t at their skill level. That’s when I knew we had a team.


Everything became much easier, when that happened. Practices got to be more about having fun and playing together.


As it turns out, we should’ve won the championship 3 years in a row. We had the team to win all 3 years in a row, but due to some mental errors, we only won 1.


My philosophy about youth sports is that being a team and working together is THE most important thing. I’ll let the other coaches try to teach their their teams plays and see how that works out for them.


I just wanted to write this so when my kids grow up and coach a youth basketball team, that they can find out what my philosophy was.


The title of this article is the title of an old Monty Python movie.



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I could never do that


How can I be successful?


can you be successful in network marketing


Have you ever looked at a top earner in your company or any company, for that matter and thought to yourself, “I could never do that?” The top earners seem to be so slick and polished. They seem to have an answer for every situation and question. They look like they are just naturals at the network marketing business.


The “I could never do that,” feeling is as big of a killer of success as anything in network marketing.


Yes, there are some top earners who are just that, naturals. Business just comes naturally to them. They show up and they have really good communication skills. They are able to think quickly, on their feet. They’re fast learners and it seems to come easily to them.


The vast majority of them weren’t born great business people. If you look into their history, you’ll probably find out that they were in 10 different network marketing companies before they had their meteoric rise to the top. In the beginning, they probably were more like you and me than they were like Bill Britt.


When they first joined a network marketing company, they probably went to a hotel meeting. There was someone who got up in front of the room and started to explain how that business worked and the types of products that they sell. The presenter didn’t miss a beat as they drew all of those circles. They got to the end and everyone in the room was excited about the possibilities.


That’s the good news.


The bad news was that a lot of people, in that room, walked away feeling like they could never do what the presenter did. They just knew that they would never be able to get up in front of a room full of people and explain how the business works. How would they ever become successful?


A lot of people walk away from those meetings feeling excited, but knowing deep down, that they could never do what those top earners were doing.

network marketing presentation

I’m here to tell you that most distributors would love to be able to give a perfect presentation. They’d love to have the magic marker, in hand, and give a presentation to a room full of prospects. However, most people are probably too afraid to do that.


Is taking people to a hotel meeting the way to go, for most network marketers?


There are a lot of advantages of a hotel meeting. You get a room full of people looking that the business plan and it gives everyone there a sense of camaraderie and a sense of belonging to something bigger than themselves. Excitement is contagious and it spreads around a room full of prospects. Hopefully, that excitement will make it easier to sponsor them.


The bad news is that some of them won’t believe that they’ll be able to do what they just saw that top earner do.


If you do take someone to a hotel meeting, be sure that you explain that they don’t ever have to get up in front of the room. All they have to do is invite people to go to the hotel meeting. Let the top earners do the heavy lifting.


I always tell new distributors to use a tool to show their prospects the business plan. They will get a perfect presentation every time and their prospects will have an easy time seeing themselves doing the same thing.


Almost anyone could put a DVD in a player and start it up, right? How easy is that?


Even I could do that!



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