I Am Here To Help You Learn Effective Marketing Strategies


Welcome to my blog, where you will find the best marketing information to help you to succeed in your home business.

Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.

For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.

Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always illusive.

Making a full time income in business is possible and many people are doing it? But how can it happen for you?

I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.

So here comes a really important thing…the warning part of this article:

The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?

Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.

On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.

My first bit of advice is this:

The three main things you need to concentrate on are as follows:

1. Generate your own quality leads

2. Call your leads the same day as they are generated

3. Have a long term follow-up system in place

4. Have a quality business plan that anyone can duplicate

You can’t control what the industry, your company, your up line or down line does, but you can control the three things above.

So which one do you think network marketers have the most challenge with? You guessed it, #1.  Although, picking up a phone that weighs 100 pounds can be tough! Most people seem to have difficulty in generating leads.

I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business.

Maybe chasing down your friends worked in the 1960s but this is the 21st century. You need to move your thinking to the computer age! The good prospects are online right now. You just need to find them.

You may read about “attraction marketing.” It’s really nothing but putting a help wanted ad in front of someone who is looking for that kind of “job.” It’s not rocket science. Anyone can do that.


Thank you!

Richard Brokenshire

Do you have a quarterly report for your business?


Do you have a quarterly report?




do you have a quarterly report



If you treat your business like a business, you will get paid like it is a business. If you treat your business like a hobby, it will cost you money, like a hobby.


Truer words have not been spoken!



your business is not a hobby you need a quarterly report



You’ve probably had a hobby or two in your life. Maybe you collected stamps or baseball cards. Or you could’ve been into photography. No matter what your chosen hobby was, it probably cost a lot of money! A decent camera can cost $600.00 or more.


Now you may be able to turn your hobby into a business. Then it’s even more fun. You can make money while pursuing your hobby. I used to collect baseball cards and I was able to turn that into a part time business. That lasted about 4 years. The the bottom fell out of the industry. Oh well. It was fun while it lasted!


Most hobbies are just that, hobbies. They just cost you money.



hobbies cost money businesses make money



A business isn’t supposed to be like a hobby. A business is supposed to make money!


Treat your business like a business. Build it like it’s a business. You need to make money while do it! If you go three years without making money, even the IRS will consider it a hobby! That’s a bad thing!


I was watching CNBC a few weeks ago and they were going over some of the major corporation’s quarterly financial numbers. You see, April 1st was the beginning of the second quarter.


The first quarter was over and it was time to see how well these companies did compared to what they thought they would do for the 1st quarter.



a quarterly report is good for your business



I was left with a thought. Why don’t we, as business owners, have a quarterly report? We own a real business, don’t we?


We should all have quarterly reports for our businesses!


I’m not suggesting that we ask CNBC to broadcast our numbers. We don’t have stockholders.


I am suggesting that you have quarterly goals. At the end of the quarter you should look back and see how well you did in meeting those goals.


That’s exactly what a quarterly report shows. The goals that have been set. The activities that were done to achieve those goals and did we achieve those goals. This is where a quarterly report comes in.



a quarterly report can help you reach your goals



It is now 3 weeks into the second quarter, but it isn’t too late to get started with this. Instead of a 90 day plan you will have a 70 day plan. Or however many days are left in the current quarter, when you read this article.


The first thing you need to do is to set reasonable goals. Goals that you think you can achieve in the time left in the quarter. List out the daily activities that you are going to do in order to reach the goals you have set for yourself.


A quarterly report will help you stay on track


At the end of the quarter you can evaluate how well you kept to your activities goals and how each activity did to move you forward.


Your goals may have been to talk to 2 people per day and show your business presentation to 5 people per week. Your recruiting goals could have been to recruit 9 people in the 90 days.



stay on track with a quarterly report



You might have exceeded your goals or you could have come up short. Either way, you have it all written out and you can better plan your next 90 days. You should do more of whatever worked and less of whatever didn’t work.


A quarterly report will be a way of looking back at what you have done in the past 90 days and to help you to better map out the steps that you will take in the next 90 days.


Having a quarterly report can help you reach your goals by tracking your results


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Jigsaw puzzle

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Do you need to invest in your business?





I can’t afford to invest in my business




break into your piggy bank to invest in your business



This is a statement that is a lot more common than you might think. Then again, you might be saying it yourself. Most people come to network marketing because they are in need of more money. That is probably the most common reason why people join a network marketing company.



It stands to reason that if you are in need of more money you might not have a lot of money to invest in your business. You might not have any money. Or at least you think you don’t.



Are there any solutions for this lack of money problem?


 Obviously, there must be or I wouldn’t be writing this article.


You’ll need money to invest in your business.



The network marketing company has come up with their version of a solution. What is it? It is referred to as the “memory jogger.”


is a memory jogger a way to invest in your business?


You are to write down everyone you know. Everyone you kind of know and those people that you bump into from time to time. You write down the names of all your relatives, your friends, your neighbors, your coworkers and all the people who provide you with services. Not those kind of services. These would be people like your lawyer, if you have one. Your mailman, your milkman and Spiderman.



Most people can come up with 200-500 names. Those are now your leads. You are supposed to talk all of them about joining your business. Maybe you recruit a few of them and maybe you just learn what all these people really think about you. Well, in either case, they might offer a lot of resistance to the idea of working with you.



even this guy has a list! invest in your business!




This group of people, on your list, are known as your “warm market.”



I call the “warm market,” the place where network marketers go to die. Most network marketers quit before they get through their warm market. You will get scoffed at ridiculed and laughed at by your warm market. Those few who make it through the “killing fields” of the warm market, don’t last long after that as they can’t generate new leads.



If I am right about the warm market, then why would a network marketing company want you to go there? Because it is free. It doesn’t cost you any money to talk to these people. It might cost you some of your pride and dignity. You never know, you might actually find a great business builder in your warm market. It has happened.



If you don’t have money, then going through your warm market is a place to start. It’s not a great place to start, though.



There are better ways to use your warm market. You can read more about that, here.



you have to invest in your business



Are there any other solutions to the problem of not having money to invest in your business?



There are several easy ways to have money when you think you don’t have any money.



The first way might be a bit painful, figuratively speaking. You can reallocate the money that you are already spending. You can cancel your cable TV. You can pay the minimums on some of your debts. This will free up some funds for you to invest in your business. You can even stop buying Starbucks coffee every day. There must be several ways that you can think of to take money that you are spending in one way and using it for your business.



make some extra money to invest in your business



The second way to find money to spend on your business might be a bit painful as well. You can sell some of your belongings. You could have one thing of value or a lot of things that add up to a decent value. You can hold a yard sale, or put them on Ebay or Craigslist.



The third way to find money to invest in your business is to sell your company’s products and to recruit new people into your business. You definitely get paid to do these activities. You will be reinvesting the profits back into your business.



This is something that you should be doing during your entire business career. To me, your business should become self sustaining as soon as it can. If you are having to put new money into your business all the time, you will go broke eventually.



invest in your business



If you are going to build a business, you will need some money to spend on it. You should be advertising to get new leads for your business. You will want to buy books to read, to feed your mind. Some of your company’s event may not be in your area. You will need to be able to get to them and have a place to stay. None of these things are free. You will need money to operate your business!



Make a financial commitment to your business!  Find a way to invest in your business!





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Do email communications suck?


Are email communications intimate?



 email communications


I was reading a blog today. The blogger will go nameless! In the bloggers post, they said that emails were a very intimate form of communication. Now, I don’t know about you, but email doesn’t seem very intimate. I’ve only experienced one other form of communication that is worse than email. That’s text messages.


I can not tell you how many text messages that I’ve gotten or sent, that have been misunderstood. That’s caused some problems over the years. Have you ever had that happen to you? You send a text and the person who received it got something wrong?



email communications

 Email Communication Problems


I don’t think that emails are that much different than a text message. Emailing someone is not the best way to communicate with someone.


In emails, there isn’t a way to convey some of the ideas that you are trying to get across. You can underline a word, make it bold or put it in italics. Maybe your reader understands what it is that you are trying to tell them.


Have you ever tried to be sarcastic in an email? It’s extremely difficult to get sarcasm across to a reader.


So much is lost when trying to write an email.


Are email communications impersonal?


In my opinion, an email is impersonal. It lacks your passion and your excitement. For the most part, it lacks emotions altogether.



are email communications impersonal



When someone reads your email, you don’t get to see the person that you are communicating with. You don’t get to see them nod in agreement or to shake their head in confusion. You have no chance to explain what you meant. You just get one chance to say what it is you have to say and hope for the best.


You might be thinking, “I have an email list that I need to “talk” to. What else can I do?”


Unfortunately, sending an email is the only way to “talk” to them.


If you have an email list of 2,000 people, can you imagine how long it would take to make a phone call each of them to communicate with them? That’s not really practical, is it?


Are there any alternatives to email communications?


If you are building an email list, then there aren’t many alternatives.


Perhaps the only alternative, that would aid in email communications, would be a video email. The person you are sending it to would be able to hear your voice. They could hear when you are trying to be sarcastic or trying to be funny. They would hear your enthusiasm and be able to participate in it. They would get to see your facial expressions.



is video better than email communictaions?



It would still be a one way conversation, but at least they could understand what you are trying to convey to them.


It is more difficult to sell through emails, but it is done on a regular basis.


Of course the worst thing about communicating through an email is the fast that it only takes one click of a mouse to delete them. They could be deleted without being read. That’s the worst!


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What is motivation?



What is motivation and why should you care?



what is motivation



If you have been around network marketing for any length of time, then you probably have heard many, many speeches about motivation. I know I’ve heard more than my fair share. What is motivation, anyway?


A definition of motivation would be anything that gets someone to do something.


I realize that this is not a very elegant definition, but that’s pretty much all motivation really is. There are positive motivations and then there are negative motivations as well. It is anything that makes us act.


An example of a positive motivation might be, “Get an “A” in science class and I will take you to the movies.”


An example of a negative motivation might be, “Write this report by Friday or you’re fired.”


Both of those motivational statements would get most people to take some action.



what is motivation ... a way to get someone to take action



Motivation Theories


Motivational theory says that there are two types of motivation that a person can be influenced by. The first is extrinsic and the second is intrinsic.


What is extrinsic motivation?


Extrinsic motivation is motivation that comes from outside ourselves. I hate to say it, but that’s where most motivations come from. My two examples, above, are extrinsic.


Some people might hear a song that motivates them. Like the theme songs from any of the “Rocky” movies. Some will be motivated by hearing a great speaker give a lecture. Or a rags to riches story can motivate some. The “if that guy can do it then so can I” type of motivation.



what is motivation and why should I care



What is intrinsic motivation?


Intrinsic motivation is motivation that comes from inside ourselves. Intrinsic motivation is much more rare than extrinsic. Intrinsic motivations are the kind that are, usually, the more powerful and longer lasting.


You may have heard the question, “Are you self motivated?” Another way of putting that is, “Are you a self starter?” “Can you get things done without being told what to do?”


What is motivation and which type is better?


You might say to yourself that you want to lose weight. Now, if you are losing weight because you want that certain someone to notice you and like you, then that is extrinsic motivation. If, on the other hand, you say to yourself that you want to lose weight because you want to feel better about yourself, then this is intrinsic.



motivated to lose weight



If you do lose weight to get noticed, then you run the risk of gaining the weight back, if that certain someone never notices you or rejects you. That’s the downside to extrinsic motivation.


I hope that this illustrates the differences in the two types of motivation. I hope that you can see that finding the motivation from inside yourself will be much longer lasting.


What is motivation and why is it important to my business?


Those that need the extrinsic motivations to get things done are very well suited to be employees.


Those that can use intrinsic or self motivation may be better suited as someone who is self employed.


That’s not to say that someone who needs external motivations to get things done can’t be good at network marketing or any other kind of business. They just need to realize that there won’t be anyone there to tell them what needs to be done or when it needs to be done by.


That doesn’t mean that those who are self motivated are going to be good at running a business. There are specific skills that are needed to be a success in business.



what is motivation



As a network marketer, you should probably focus your efforts on finding those people who are self starters and self motivated. This would seem to give you a better chance at being successful. These types of people will take the initiative and get started quicker. That means a quicker learning curve for them and a shorter time that you will need to give them hands on training.




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