I Am Here To Help You Learn Effective Marketing Strategies


Welcome to my blog, where you will find the best marketing information to help you to succeed in your home business.

Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.

For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.

Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always illusive.

Making a full time income in business is possible and many people are doing it? But how can it happen for you?

I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.

So here comes a really important thing…the warning part of this article:

The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?

Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.

On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.

My first bit of advice is this:

The three main things you need to concentrate on are as follows:

1. Generate your own quality leads

2. Call your leads the same day as they are generated

3. Have a long term follow-up system in place

4. Have a quality business plan that anyone can duplicate

You can’t control what the industry, your company, your up line or down line does, but you can control the three things above.

So which one do you think network marketers have the most challenge with? You guessed it, #1.  Although, picking up a phone that weighs 100 pounds can be tough! Most people seem to have difficulty in generating leads.

I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business.

Maybe chasing down your friends worked in the 1960s but this is the 21st century. You need to move your thinking to the computer age! The good prospects are online right now. You just need to find them.

You may read about “attraction marketing.” It’s really nothing but putting a help wanted ad in front of someone who is looking for that kind of “job.” It’s not rocket science. Anyone can do that.


Thank you!

Richard Brokenshire

The grass is always greener …


the grass is always greener


I hope you are not a grasshopper! Grasshoppers are the people who are jumping from one company to the next, waiting to find the next big thing. Or at least the success that they so desperately want.


There can be many reasons for someone to leave their company.


The company could’ve gone out of business. Network marketing companies are no different than any other type of business. Many of them are out of business, in their first 5 years.


The company may have changed their compensation plan. There are a lot of people in management that look out for the bottom line, instead of watching out for the distributors that are making the company all of their money. The distributors, in turn, are making less money, so some will leave.


The company might change their products or pricing to the point where it becomes tough to sell them.


A distributor’s upline might be as helpful as they could be.


The upline may have quit, themselves. A lot of network marketing “orphans” will leave their company. It’s a difficult business to grow own your own. It can be done, but it is hard.


Maybe it’s not the company, their products, the compensation plan or the up line that is the problem. Maybe and I say, just maybe, it’s the distributor.


Regardless of the reason someone leaves a company, there are a few do’s and don’ts, as you say goodbye.


Your old company


Never, under any circumstances, say anything bad about the company, their products or the management. It might make you feel better, but it really accomplishes nothing. The only thing that you will get is ill will. It could be a terrible company, in your eyes, but there are thousands of people in their organization who would argue with you. There is no sense getting into an argument, with anyone.



if you don't have anything nice to say ...



The same thing goes for their products and their management team. You may think that they are the worse thing to come down the pike and that’s fine. There a lots of people who will be offended if you say anything bad about them.


If your old company really is as bad as you think, then the current distributors are or soon will be your prospects. Do you think that they will be more likely or less likely to talk to you, if you have made derogatory comments about the company that they have believed in for so long?


It seems to me that you are just looking for a fresh start in a new company.


Moving forward



as you move forward



Many distributors start their businesses by try to “sell” their company, rather than “selling” themselves. Remember that people join other people, not companies. You want your prospects to identify with you. Create your own “brand.” It should be YOU Inc.


You don’t want to be, “just another distributor” for your company. You should be “Mary Smith … postcard marketer.” Or whatever it is that you do. You want to project the persona of someone who will help people reach their goals and dreams.


You just never know if your company might go out of business or change something so drastically that you feel that you have to leave them. If you have identified yourself as “just another distributor” for the company, you will have to start all over. You won’t be an XYZ company distributor anymore. If you switch companies, you will need to convince people that you are now an ABC company distributor.


If you are identified as “The postcard marketer,” it won’t matter which company your are working with. Everyone will already know who your are.


If you read the blogs of the network marketing gurus, you will find that very rarely, if ever, do they advertise their company. They are doing self promotion. The company that that work with is secondary. They want you to know who they, what they do and how they can help you. This is the reason that you know who these gurus are.


If you have recently changed companies or are thinking about it, I wish you the best of luck with your new company!!



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Failing in network marketing



success or failure



I’ve written several articles about the success rate in network marketing. It’s abysmal. I’ve been in kind of a running debate with several people. They will admit that not many people find real success in network marketing, but they are still gung ho on it as a business model. The believe that you have just as good of a chance to find success in network marketing as you do in anything else. That’s where I draw the line.


I just talked to someone, this morning, who told me that most real estate agents never make any money, that most people who join a gym, never go there to exercise, most insurance salespeople never make any money and 9 out of 10 businesses fail in their first 5 years.


I’ve been a real estate agent and I’ve been an insurance agent. I made some money in each, but I never really found the success that I wanted. I’ve had plenty of time to talk to my fellow agents, in both industries. This is what they had to say about how many people find success.


You’ve probably heard of the 80-20 rule. The agents that I talked to said that the 80-20 rule holds up in both the insurance business and the real estate business. That means that 20% of the agents make 80% of the money. Can we deduce that 20% of agents are finding success in their chosen industries? Let’s say, for the sake of argument that it is only half of those that are truly successful. That’s still 10%.


Even if you believe that 9 out of 10 business fail in their first 5 years, and I’m not convinced that the failure rate is that high, that still leaves 10% of businesses as being at least in business, if not successful. Even if only half of those that are still business are truly successful, that leaves 5%.


If 5% of network marketers reached the top level of network marketing companies then it would be equal to any other kind of business. The unfortunate thing about network marketing is that that 98% of us make no money at all. On average, about .016% of “active” distributors will reach the top level of their companies compensation plan.



success in network marketing



Am I saying that we need to have a 5% success rate in network marketing? No, not really. I’d love it to be that high, but I’d settle for 1.0% That would be 1 out of every 100 distributors that are “active” would reach the top levels.


I won’t mention names, but there is a very successful network marketer who says that we, as network marketers, “have a better way.” Do we really, “have a better way?” We do, if you look at it in the abstract. For those who know what to do and reach the top levels, then sure it is a much better way. Who wouldn’t want to have thousands of distributors working under you? Who wouldn’t want the kind of money that those thousands of distributors would make for you?


Then there is a woman out there who says she doesn’t like to call it a “failure rate.” She wants to call it a “quitting rate.” It’s a cute idea. It’s like sugar coating the bad news. She does have a point. Most people who “fail” at network marketing do so having never done any real work in the business. They end up quitting the business.


I think that people don’t do anything in their businesses because they are not taught what to do.


Did you notice that nearly every network marketing company has you do the same thing when you get started? You fill out a memory jogger and then you go out bug and beg your friends to join you or buy a product. A new distributor, to their credit, does exactly what they are told to do and they talk to all of their friends, relatives, neighbors and co-workers. That’s as far as they get. They find out that their warm market isn’t as warm as they thought. They get beat up pretty good and they quit.



the average network marketer gets beat up



I’m not here to denigrate the industry. I’m a big believer in network marketing. I’ve been in the business, off and on, for 30 years. I’ve reached the top level of one of the companies I was working with. I know it can be done, but I’m looking for a little honesty or a dose of reality.


We can’t fix the problem if we don’t acknowledge that there is a problem!


Running any kind of business is difficult. Why do you think that 90% of people opt for a job with a steady paycheck?



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Does size matter?


Okay, don’t get your knickers in a bunch! This is an article about building your network marketing business.



does size matter?



Should you build your business in depth or in width?


A friend of mine, also a network marketer, called me the other day to tell me all about a video he just watched. He was so excited by what he learned. I asked him to give up the information.


He asks me a hypothetical question. He asks me, “If you sponsored 5 people per month for an entire year, how many people would you have under you?”


It has to be a trick question, right? Well, I couldn’t figure out the trick, but I could do the math and I say, “60.” I knew that math was right.


He agrees with the answer, but I am waiting for the other shoe to drop. It doesn’t drop, but he asks me another question. He asks, “Would you personally sponsor all of them?” Okay, this has to be a trick question. I have to say yes, I’d have them all directly under me. I’d have a front line of 60 people.


He tells me that the video that he watched, says that you shouldn’t do that. Hmm …?


The video asks how many of those 60 front line recruits will be successful? How many will do any work at all? Who knows, right? Maybe some, maybe none. What if we did something different?


What if we personally sponsored those first 5 people in that first month and then the second month, when we sponsor our 5 people, but we put them under those first 5 recruits? Then the following month, when we sponsor our 5 new people, we put those under the second set of recruits. We do this month after month. At the end of the year we have built an organization that it 12 levels deep. It’s the same 60 people, but we have build a team, in depth.



building in depth



That all sounds great, but why would I do that? I did all of the work. If I put my recruits under someone else, they’ll get paid for that person. I don’t get it.


He says, “Look at it this way.”


If you have 60 people directly under you, someone might work the business, but most won’t. If you put new recruits under someone, how excited will they be? How excited will they be the following month when you put another recruit under them on the second level down? Do you think that they might be excited enough to start sponsoring more people on their own?


You just need to teach them that they need to build in depth as well. Now you have two people recruiting and building in depth. Will everyone get excited and start building their own business and building in depth, too? That’s the idea.


I was impressed with the idea. My one question is this. Won’t they become dependent on me to do their recruiting, for them?


you don't want dependents


Some people will. Some won’t do any work no matter how much you help them. If someone becomes dependent on you to recruit people into their organization, you simply cut them off. If that original front line recruit just waits for you to build their business for them, you don’t put any more people under them. You should explain this method and tell them that you are happy to spread the new recruits around, but you aren’t going to build a business for them.


Another benefit of this system is that it could move people into profit! No one quits a business that is profitable!!


I wouldn’t expect a new recruit to be able to recruit 5 people every month. I’m not even sure that I could do that month in and month out, but anyone that you are helping out in that way should be willing to do some work for themselves, along the way.



contrary to popular belief



I know that this method is contrary to what most network marketers would tell you to do. Then again, most network marketers are not successful.


You can decide if you think this is something that you might want to try.


Does size matter? Maybe, but I’d say that the structure you choose can make a bigger impact!



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I want to quit!


i want to quit



I had a distributor, from another company, call me a few days ago. She sells health and wellness products. It’s a really good industry to be in these days. As the vanity of the baby boomers kicks in and they try to hold onto to their youth, they are buying health, wellness and anti aging products by the billions of dollars!


I answered the phone and said hello. That was my first mistake!


She was nearly in tears. Her first words were, “I want to quit this business!”


We’ve all been there and done that. Most people really do quit, when the rough times hits. If you were told that network marketing was easy, man, you got lied to! It’s a simple business, but it isn’t easy.


She begins by telling me that she lost every one of her customers. “How did that happen,” I asked? She had a handful of customers and was getting a small check, every month. That’s a good start! Well, as luck would have it, one of her customers decided that the products weren’t working for her. Shed gave it 5 weeks, saw no results and didn’t feel any different. Another customer was in collections after she decided not to pay for them.


It just seemed to go from bad to worse with every explanation. I really felt for her. She went from a small check to no check in a matter of two days. That’s not a good felling.


She went on to tell me that she didn’t understand why they did that to her. She had been so attentive to their needs. I wanted to hear more about this.



customer care



She told me that she would drop by the place of employment and bring them small gifts. She wanted to chat with them to find out how they were doing with the products that they had ordered. She was probably spend half of the money she was making on these gifts. She did this nearly every week.


She went to tell me that she was nearly exhausted from all of the attention that she was giving her customers. If a customer had a problem with an order she would drive out to get the products and she would do the repacking and shipping of the products back to the company. Add in all of the visits, attention and encouragement she gave her clients, it’s no wonder she felt tired!


I told her that I was surprised that she lasted as long as she did.


I’m a big believer in customer care, but you can’t do everything for them. They are grown ups and not children. They should be able to send their own products back to the company to get an exchange. Maybe a phone call would have been fine to check on the progress of these customers. Maybe they were felling smothered or mothered or both.


You can do only so much hand holding. Sooner rather than later, you need to let go and see what happens. The customers do have some responsibilities in all of this. They can’t be totally reliant on you for everything! As a distributor, you will burn out doing all that for them!



they aren't babies



In the end, she decided to get more clients for her business and let them take on some of the responsibility for themselves.


We all need to take care of our clients. There are so many options out there for them to chose from. We don’t want to lose them, if we don’t have to. Remember that customer care doesn’t mean that you have to do everything for them. You will get taken advantage of, you will burn out and quit the business, if you do.


Take care of yourself, first!


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My sponsor sucks!



What do you do when you sponsor isn’t all that you had hoped they’d be?


does your sponsor suck?



The title is for dramatic effect. Most sponsors don’t suck, they just don’t really know what to teach their new recruits. This gives the appearance of sucking!


Most sponsors, in network marketing, have no idea what they are doing let alone know enough to teach their recruits how to run a business. I have called this “the blind leading the blind,” for many years.


I’m not saying that it is the sponsor’s fault. Not many people have experience running their own business. Even fewer have run a successful business. It’s no wonder that no one has any idea of what to do.


Here is an example of a sponsor with good intentions and what she taught her new recruit. This is a true story.



treu story



There is a line at the check out, at the local Walmart. It is a mile long and not moving very quickly. Fortunately, there is a network marketer in the line with everyone else. The network marketer strike up a conversation the woman in front of her. Lucky her! The network marketer, being very creative, starts asking about family, occupation, recreation and money. Yeah, the old FORM method.


The woman, the network marketer is talking to, thinks that the network marketer is nice and really interested in her. Maybe she is, maybe she’s just there to recruit her. The woman in front of the network marketer has no idea that she is being prospected.


At the end of the conversation, yeah the line finally moved and the prospect was finished checking out, the network marketer hands the woman her business card and says that she thinks the prospect would be good at the business and could make some extra money. The network marketer does get the prospect’s phone number.


The prospect agrees to purchase the product from the network marketer. Three months later the prospect decides that she likes the products and wants to give the business a try. Besides, she’ll get a decent discount on the products, for joining. What’s the worse that can happen?


The sponsor says to fill out on the memory jogger and get appointments with everyone to see the products and business plan.


The new recruit does what she is told to do and within 6 weeks, she has no friends left. Well, none that will talk to her. Not to worry, the sponsor has a plan. The two of them will do cold calling. They will go to local restaurants and try to sell their biggest and most expensive product. They drive all over 2 counties looking for someone to commit to buying the $500.00 product.



that's expensive



Needless to say, 6 weeks later they have no sales and they are both exhausted.


The new recruit decided that she must strike out on her own, if she is to find success. She sets up a stand at a local farmer’s market and tries to sell their health and wellness products. She actually finds a handful of customers and thinks that the business might not be as bad as she thinks.


All seems well in the kingdom of MLM. That is until all of the new recruit’s customers quit. It’s difficult to believe, but 4 out of her 5 customers quit, for one reason or another. That’s in the span of a few days.


She calls her sponsor and says that under the circumstances that she is thinking about quitting. The sponsor says, it’s up to you to find success. I’ve taught you everything you need to know. I can’t spend any more time with you. If you decide to quit, I understand.


What did the sponsor teach her? How to drive around town doing cold calling? If you want to put a new recruit out business, really quickly, make them do cold calling!



cold calling sucks



If you’ve recruited people into your business and they haven’t made you rich yet, maybe it’s because you haven’t taught them simple and effective methods to build their businesses.


This really is a true story.  The sponsor, in this story, tried to help the new recruit as best as she could.  I’m sure she was just doing what she was told to do.  It is my opinion that a lot of mistakes were made during the training.



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