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Effective Network Marketing Strategies


Welcome to my blog, where you will find the best network marketing information to help you to succeed in your home business.


Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.


For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.


Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always elusive.


Making a full time income in business is possible and many people are doing it? But how can it happen for you?


I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.


Here comes a really important thing … the warning part of this article:


The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?


Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.


On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.


My first bit of advice is this:


The four main things you need to concentrate on are as follows:


1. Get yourself into profit as quickly as possible

2. Generate your own, quality leads

3. Call or contact your leads the same day as they are generated

4. Have a long term follow-up system in place


You can’t control what the industry, your company, your up line or down line does, but you can control the four things above.


Which one do you think network marketers have the most challenge with? You guessed it, #1.  We are in a money making business. If you don’t make any money, sooner or later you will have to quit.


I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business. However, all of these people might be willing to support you by buying one or more of your products.


Once you are able to generate a profit, recruiting people into your company will be a bit easier. When a prospect asks you, “How much money are you making?” you’ll have a real answer.


It becomes much easier when the prospects know that you’ll be able to show them how to become profitable, like you!



Thank you!

Richard Brokenshire



Network marketing – It’s like selling ice to Eskimos



How’s your network marketing business going?


are you finding success in network marketing


Yes, being successful in network marketing is difficult, but it doesn’t have to be as hard as you are probably making it. Today, I’d like to talk a bit about what we are taught to do as network marketers.


The first thing that we are taught to do is to make a list of everyone we know, knew or have ever known. That includes our friends, our family and relatives, our neighbors and our co-workers. Some people will know 50 people while others will know 500 people or more. That is a list of your current prospects.


Those people on your list are commonly referred to as your warm market. I have two main problems with working with your warm market. They, as a group, are the least likely to join you and they are the most likely to join. That may not make sense, now, but bare with me.


They are the most likely to join you because they know, like and trust you, that is if you have a fair amount of influence, in your circle of friends. The problem is that most people don’t have a great deal of influence over their warm market.


They are also the least likely to join you, because they know you. They know you to be a 9 to 5 kind of person who has never really stepped outside of the box. They want to know why you think that all of a sudden your some sort of business whiz kid. Basically, they don’t think that you’ll be successful and why would they want to waste their time and money following you?


The problem with working your warm market, when you first start out, is that you have very few of the skills that you’ll need in order to be a success. As it turns out, 80% of people who join a network marketing company join with someone in their warm market. It can be a very lucrative place to find people to recruit.


friends and family in network marketing


I would say that most people should practice in the cold market. A network marketer should “cut their teeth” on people who are less likely to join them. They can learn the skills as they go and then come back to the friendly confine of their warm market. Once they go through their warm market, they can go back to the cold market.


Network marketers are also taught to talk to everyone that they come in contact with. I see this as a waste of time. This is when network marketing becomes trying to sell ice to an Eskimo. If you start knocking on doors of igloos, you might get lucky and find a couple of Eskimos who would prefer to have ice in a freezer, but I would think that most of them would rather have fresh ice made by nature. It’s right outside their door too.


This is what happens in network marketing. The average network marketer is trying to sell their products or their opportunity to people who don’t have desire or need for it. What’s the point of trying to sell something to someone who has no desire for it, not need for and doesn’t want it?


Doesn’t that sound like you’d be beating your head against a brick wall?


It does to me and I just don’t understand why network marketers are willing to do that same thing over and over. Trust me, it will feel really good once you stop beating your head against that wall!


Someone who is broke may need your opportunity, but they probably don’t want it. Nothing has worked for them in the past, so why would they think that network marketing work for them, now?


There in lies the problem, for most network marketers. They are going out every day to find people who need their opportunity or their products and they never give it a second thought as to whether that person really wants them.


You see it doesn’t make sense to try to sell something to someone who doesn’t want it. Yet we do that every day.


don't be like this network marketer


As a network marketer, you should be trying to find people who want what you have. If you sell weight loss shakes, you need to be looking for people who want to lose weight. If you are trying to find people to join your business, you should looking to find people who want to make extra money by running their own business.


It’s not your job to find people who have 3 jobs and then try to convincing them that owning a business is a better way to make the extra money that they need. It’s your job to find people who have 3 jobs and are looking to get rid of some of those jobs, but having a way to make the money they need.


You can accomplish this through marketing and advertising. You can put an ad out that says, “Tired of having 3 jobs and still living paycheck to paycheck to paycheck? Call me to find out how you can get out of your own personal rat race.”


You’re advertising for people who have 3 jobs and are wanting to get out from under that. The people who call you are the people that you want to talk to. They want what you have to offer.


You don’t have to sell ice to an Eskimo, when you can advertise to find people who hate their 3 jobs!


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I hate prospecting for MLM leads, but what else can I do?

Prospecting for MLM leads sucks!


prospecting for MLM leads


No matter what kind of business you’re in, you’ll need to generate a steady stream of leads coming into your business. If you’re a plumber, you need people to talk to about fixing a toilet or installing a water heater. If you’re a real estate agent, you’ll need to find people who are interested in buying a house or better yet, find people who want to sell their house.


The same is true about network marketers. A network marketer is going to need a steady stream of leads in order to have a enough people to talk to. How can we generate enough leads to have a successful business?


There are two main ways that any business owner can generate leads. The first is through prospecting for MLM leads and the second way is to use marketing and advertising.


The first method that most network marketing companies ask their distributors to use is prospecting. Prospecting for MLM leads is the more labor intense method, of the two. Prospecting for MLM leads is when you are physically looking for people to join your business or buy your products. This means that you are actually talking to people to find out if they have a need or desire to do either of those things. This can be a face to face meeting or it can be done over the phone.


An example of this method would be to drive to a local mall and talk to everyone that you come in contact with. You could call everyone that you know, work with or are related to and ask them if they’d be interested in doing business with you.


This method is time consuming and it is more likely to result in the distributor being told, “No.”


I do think that prospecting for MLM leads has its place in network marketing. I just don’t want to do it!


Then you have another option and that is advertising and marketing. This method involves doing something that attracts the attention of a lot of people in order to find the few of them that might have an interest in doing business with you. This method is not as labor intense and is a lot less time consuming.

prospecting for MLM leads

An example of this method would be to run an ad in a local paper and have people call you and tell you that they want see about doing business with you. You could run a Facebook or Google ad and have people contact you about doing business with you. You could put a sign in your front yard and have people contact you.


This method is more passive and doesn’t require you to hear the word “No,” as often as prospecting for MLM leads.


I’ve found, over the years, that rejection is a business killer for network marketers.


I don’t know about you, but finding an effective way to generate leads using marketing and advertising sounds a lot better than having to go out, meet people and talk directly to them in order find out if they have any interest in doing business with you! Once you figure out a way to advertise that works for your particular business, you can run multiple ads in different places. You can have an ad running on Facebook, Google, in your local newspaper and have that sign in your front yard, at the same time. All of them generating leads for your business. Doesn’t that sound more efficient to you?


I have one last question for you. When was the last time that a successful business owner walked up to you at the mall and asked you if you would like to see about doing some business together?


I’ve never had a dentist walk up to me at the mall. I’ve never had a plumber walk up to me at the mall. I’ve never been stopped on the street and asked if I need a new roof on my house.


Why do network marketer insist on running their businesses so much differently than all of those other businesses? It just never made sense to me.


Do you hate prospecting for MLM leads as much as I do? If so, what are you going to do about that?


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Are you losing money in your network marketing business?


Get your network marketing business into profit!


network marketing profit


If you look at the statistics, you’ll see that not very many people ever make money in network marketing. It’s a scourge on the industry. That’s what the network marketing companies will admit to. I wonder how bad it really is.


The companies publish their statistics in what are called Income Disclosure Statements. They show that 97% of network marketers never make money and if you add in the expenses that every business has, they actually lost money.


I think that every sponsor should make it their duty to help all of the people that they recruit to get into profit as soon as possible. It’s nice to have dreams of $100,000 per year income, but that shouldn’t be anyone’s main focus. I think that most people could survive and thrive in network marketing if they would concentrate their efforts on profitability!


I’ve talked, repeatedly, about this problem. Why am I bring this up yet again?


I was watching a video from one of the many gurus, in our industry and they were giving advice on what you should you do if you’ve worked your network marketing business and you’re still not in profit. Their advice … just keep going.


On the surface, that sounds like reasonable advice. If you keep going after success you stand a better chance of finding that success. Why wouldn’t you just keep going?


It seems as though there are many people who are joining the network marketing business when they really can’t afford to do it. I’ve heard countless stories of people using credit cards to join or scraping together what would be their last $300.00 to sign up. Owning a business and trying to get it into profit is hard enough without having all of that pressure on you. Can you imagine how much more difficult it would be if you knew you just sank your last $300.00 into it?


What happens to these people?


They spent their last $300.00 and the next thing they know, they have to pay for their next autoshipment of products. That’s another $50.00 to $150.00. The new distributor is taught to call their entire warm market. They have no experience and yet they are thrown into this brier patch. Yes, a person’s warm market is a really good place to start as these people know, like and trust the distributor. However, their lack of experience repels this segment of the market.


It may take them as much as 90 days to call through their warm market. It’s not a coincidence that 50% of all distributors quit in their first 90 days.


What happens in that first 90 days?


are you making money yet


If they are good or lucky, they’ve picked up a few customers and maybe they’ve recruited someone into the business. That’s the good news. The bad new is that they had 2 more autoshipments of products to pay for. Now they have been in business for 90 days and they have not only spent their last $300.00 to join, now they have spent $300.00 that they didn’t have on products.


The countdown begins.


At that stage, the new distributor has to make a decision. Do they continue to work their business or do they call it quits. It may be a tough decision, but it could be easy for them to decide to stop losing money.


If they do decide to just keep going, how long can they do it? Eventually, it’s impossible to rationalize continuing. Losing money every month isn’t a good idea.


Does this mean that I want people to quit or give up? No, not at all.


I’m just saying that it is easy for a millionaire to tell people who are losing money to just keep going.


It’s great advice, if you can afford it.


My advice has been and will always be to get yourself into profit. If you are at least at break even or into profit, then you can just keep going for as long as you need to.


Sooner or later any sane business person would pull the plug on a business that’s losing money.


Please share this article with your downline! It might help them!


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