I Am Here To Help You Learn Effective Marketing Strategies


Welcome to my blog, where you will find the best marketing information to help you to succeed in your home business.

Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.

For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.

Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always illusive.

Making a full time income in business is possible and many people are doing it? But how can it happen for you?

I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.

So here comes a really important thing…the warning part of this article:

The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?

Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.

On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.

My first bit of advice is this:

The three main things you need to concentrate on are as follows:

1. Generate your own quality leads

2. Call your leads the same day as they are generated

3. Have a long term follow-up system in place

4. Have a quality business plan that anyone can duplicate

You can’t control what the industry, your company, your up line or down line does, but you can control the three things above.

So which one do you think network marketers have the most challenge with? You guessed it, #1.  Although, picking up a phone that weighs 100 pounds can be tough! Most people seem to have difficulty in generating leads.

I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business.

Maybe chasing down your friends worked in the 1960s but this is the 21st century. You need to move your thinking to the computer age! The good prospects are online right now. You just need to find them.

You may read about “attraction marketing.” It’s really nothing but putting a help wanted ad in front of someone who is looking for that kind of “job.” It’s not rocket science. Anyone can do that.


Thank you!

Richard Brokenshire

The 5 key benefits of being in a mastermind group

Are there really benefits of being part of a mastermind group?



mastermind group



The second book that I ever read, once I got into network marketing, was Napoleon Hill’s book, Think and Grow Rich. My first thought when I finished was, wow, how do I use all of that? I had no idea. There was so much good stuff in that book, I had no idea where to start.

One of the concepts that jumped out at me was the concept of the Mastermind Group. Hill defines a mastermind group as, “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”

Hill also adds this, “No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.”



You’ve probably heard the old saying, “two heads are better than one.” Napoleon Hill must have believe this to be true.

To me, the a mastermind group forces cooperation, but it also forces competition. I believe that it is this competition that drives each member to be better than than would be, if they were on their own. It is the “anything you can do, I can do better,” attitude. I also believe that it is the cooperation of the mastermind group that allows them to reach an agreement about what needs to get done and how it should be accomplished.

Once you find a good mastermind group to be part of, a good mastermind group is one that has people in it who are farther along the same path that you are taking, you can start to realize the benefits of the group.


Here are the 5 key benefits of being in a network marketing mastermind group


Thinking bigger

If you have chosen a good mastermind group you will be among people who are able to think bigger than you do. Where your goals might be to recruit 2-3 people per month, the members of your group are thinking about recruiting 2-3 people per week or maybe they are trying to do that everyday. Most people who join a network marketing company have an income goal. They dream of making $100,000 per year. There will be people in your mastermind group who are already making that kind of money and are making plans on how to make $1,000,000 per year or more. These people will stretch your imagination about what is actually possible.


Education and brainstorming

Not only will you have the opportunity to brainstorm with your group, that is dreaming up ways to make their goals a reality, but the people in your mastermind group will offer you the education that you will need to implement these new ideas. You can learn from the group’s knowledge and experiences. As long as you are willing to learn, they will be willing to teach you.




a mastermind group should hold you accountable


The best way to make sure that you are doing what you need to be doing is to have someone hold you accountable. Will the mastermind group be your babysitter? No, but they will ask you to give an account of what you have been doing to move yourself forward. Some people are completely self motivated, most aren’t. For the rest of us, having someone there to hold our feet to the fire is a good thing. All the while knowing, that if you fall behind, you may be asked to leave the group. That knowledge should get you to take action and stay motivated.



As the name of our business implies, we are networkers. Having the ability to meet new people through the members of your mastermind group can and will be invaluable. You never know when you might make a connection that catapults your business to the next level.


Cross promotion


share your bestseller with your mastermind group


This is a benefit that comes in time. Over time you may find that you develop products or maybe even write a book about network marketing. Who better to share it with than the members of your mastermind group and their audience. An audience could be a downline or a list of prospects. This should lead you to many thousands of people to get your product or book in front of. Obviously, as you build your own audience you can allow the members of the group to get their products or books in front of yours.


Bonus benefit – sharing leads

This idea may not be for everyone or every mastermind group, but there is the possibility of sharing your leads. Let’s say, for the sake of argument, that you’ve showed your business presentation to 100 people. Of those 100 people maybe 2 joined your business. That leaves you with 98 people who didn’t want to join your business. There will be others, in the group, who also have this kind of list, people who didn’t join. Why not trade or share leads. You can give the names and numbers of 50 people on your list and someone can give you 50 names and numbers.

You can call their prospects and mention that you are a member of the same mastermind group and you were asked to give them a call to see if they might be interested, in your business. It is possible to have a never ending list of leads this way!

There you have it. My list of the 5 key benefits (and a bonus benefit) of being part of a mastermind group. I hope that you can see all of the possibilities that you have being part of this kind of group. Try to find a group of like minded people, some of them need to be farther down the road than you are and form an alliance with them. It’s to everyone benefit and betterment to join you!


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The top 9 characteristics that top earners have in common

Top 9 characteristics



sorry these are the top 9 characteristics



One of the network marketing companies decided to do a study of their top leaders. They wanted to find out what characteristics that they held in common. I’m not sure exactly how they conducted the study, but the results look kind of what I would’ve expected them to be. If you are struggling in your network marketing business, you are probably lacking in one or more of these areas.



Every business owner needs to decide how much work they are able to do, every day. Not everyone has the luxury of going full time right out of the gates. In fact, most network marketers have another job and they are very limited as to the amount of time that they are able to devote to building their business. If you have an hour or maybe 90 minutes to put into your business, then make it a very consistent hour or 90 minutes. No more cleaning off your desk or sharpening your pencils. Work that time to death and do it every day!


Good communicator



good communication skills



I think that this may be the most important attribute that a successful network market has to have. They need to be able to communicate to prospects, customers and their downline in a manner that motivates and inspires them. They need to be able to get their ideas across to them in a very understandable way. Being an eloquent speaker is not nearly as important as being able to convey what you want someone to do.


Taking personal responsibility

A successful network marketer takes responsibility for themselves and their business. They are not reliant on anyone. They can and do work with other, but they know that the success of their business is up to them. They don’t make excuses and they don’t blame others for their failures.


The next 3 characteristics kind of go together. I can see why they decided to list them separately. You can use them at different times during your career.


Being Coachable

Successful network marketers will seek out others to learn from. These marketers are the ones who have a real mentor, someone who will guide them and help them. They know that they have a lot to learn, especially, when they first get started. They are not afraid to let other know that they need help.

They gratefully, accept the help do all that is asked of them. They are willing to change in order to find success.



Modeling can be similar to being coached. If a network marketer hasn’t found a suitable coach, they can observe what other successful people have done to be successful and incorporate those things into their business. It is true that success does leave clues! If you do the same things that the successful people are doing, you should be successful, too!



be a student of the business



Lifelong student

A successful network marketer is someone who is a lifelong student of the business. They realize that they don’t know everything. They strive to learn as much as they can about business and business practices. They are always eager to learn something new. These people read every day. They invest in themselves, every month. They are constantly trying to become the best person they can be.



When the going gets tough, the successful network marketers find a way to be optimistic. They believe in themselves and their future. They are not emotionally tied to the outcome of any one situation. No matter how many times they are told “No,” they keep going. They know that success is right around the corner. They aren’t naive. They know things will be difficult, at times, but they persevere!


Focused on growth

Naturally, the successful network marketer focuses on growing their business, but they don’t stop there. They develop their own self worth. You will not build a successful business until you believe that you are worthy of it. They help to build up others, as well. Many hands do make light work!



grow your business



Keeping things simple

A successful network marketer knows that it is easier to build a business when you have a simple system in place. They know that their system must move a prospect through the buying process and use the path of least resistance. The simpler the system, the easier it is to be duplicated.

Although, successful network marketers may have other characteristics, these are the 9 most common, that are shared.



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Do I have to recruit people to make money in network marketing?


To recruit or not to recruit?  That is the question



to recruit or not to recruit?



If you ask 100 network marketers that question, I would guess that 90-100 of them would say yes. The reason why most network marketers would say, “Yes, you do need to recruit people to make money in network marketing” is because you do need to recruit people to get promoted to the higher levels in your compensation plan, and make money that way.


That makes sense, right?


If you want to make it to the “big money levels,” you need to recruit a certain number of people.


Suppose you really don’t have the desire to have a big team and make a lot of money. Having a big team just means that you have big problems. A network marketer might be thinking that it’s just a big headache to have a lot of people to manage and help. They don’t see any reason to having two jobs. Their regular job and a babysitting job.


There’s not too many things that are worse than babysitting a bunch of adult network marketers!


Is there another option? Can you make money in network marketing without recruiting people?


There is another way!



is there another way?



I would hope that you have picked a network marketing company that has products that you absolutely love!! If you want to make money, in network marketing, without recruiting people, you’ll need to sell the products.


An example for you


You’re supposed to be selling the products anyway, so why not make some serious money doing it?


Let’s say that you are selling a nutritional supplement. Let’s say that this supplement gives you, noticeably, more energy within 10 days of starting on it. It also makes you less hungry and curbs your cravings for sugar and fats. Your skin also has a healthy glow to it! Where can I get some of that? One last thing. You are going to make $25.00 every time someone places an order for the supplements.



your supplements



You’ve been taking it for a few months. You look and feel great. Your friends start to notice the change in you and ask what have been doing to look so much better. Congratulations! You have your first customer! I really can be that easy.


Once you talk to all of your friends, neighbors, relatives and co-workers, you’ll find that you have a lot of customers. Let’s say that you now have 50 regular customers. You get that $25.00 per order per month. Your 50 customers are providing you with $1250.00 of income. That’s pretty good!


You might be thinking that getting 50 customers is out of the question. Maybe you’re right. If you have a list of 250 people and most of us know at least 250 people, and only 1 in 10 becomes a customer, you still wind up with 25 customers. That’s still $625.00 per month.


Who couldn’t use an extra $625.00?


Keep in mind that once your customers start looking and feeling good, their friends, relatives, neighbors and co-workers are going to want to know how they can feel and look better, too. That means referrals! Or worse case scenario, you have to sponsor some of your customers, because they want an extra $625.00 per month.


You can substitute the amount of profit that you will make selling your products to find out how many customers you need to be making a decent and recurring income. Even if you are only able to get 2 customers per month, you should be making good money after 12 months!



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Are you focusing on your results? | focus






I think that most people, in business, are focusing on their results. That’s kind of a “no duh” statement. We, naturally, focus on the results of our actions. How else are we supposed to gauge how well we are doing?


I’m here to say that focusing on your results, in network marketing, is the worst ways to determine how you are doing, especially, if you are new to the business. If you focus on your results, more than likely, you will end up quitting the business. This explains why 75% of all network marketers quit the business in their first 90 days.


Think about what happens in those first 90 days. The new distributor is asked to make a list of everyone they know and associate with. Then they need to go through the list and contact all of them to see if they would be interested in joining the business. After they go through the list, they look at their results. What do they have to show for their trouble of talking to all of the friends, relatives, neighbors and co-workers? Probably not much. Maybe they picked a customer or two. Maybe they found someone who wanted to make some extra money and recruited them. Mostly, they got rejected.


With very little to show from their efforts, most people give up and quit. That’s what focusing on your results will get you and your downline.


What else can we focus on?


I suggest that everyone focus on the process.


Whether we are trying to recruit someone or find customers for our businesses, there are processes that we follow. If we are looking for a new customer, we find out if the prospect has a need or desire for our products. If we are trying to recruit someone, we find out if they have a need or desire to make extra money.



focus on earning cash?



There are certain activities or steps that we move people through in order to recruit them or get them as a customer. Not only do we need to be doing these activities, we need to know how we are performing them. If your are not getting the results that you want, then there is a problem with the process.


The results are the results. There is no way to directly effect the results. We can’t force someone join our business. Even if we could make them join, how well do you think that they would do?


We can control and adjust the processes that we use to conduct our businesses. This is where we need to focus our attention.


The process of recruiting has many steps. You generate leads and talk to them to find out if they have an interest in your business. You talk to the prospects to get them to see a business plan. Then you talk to them after they see the “plan.” You answer any questions that they have and over come any objections that they have about joining. Next, you sign them up and teach them how to do the same things that you are doing.


Sounds easy, doesn’t it?



focus on the process



It’s simple, but it’s not easy.


Those are the steps that you take to recruit someone. At each step of the process, there is the opportunity to adjust what you are doing.


If you aren’t generating leads or not enough leads, you can change what you are doing. You can find a method that generates more leads. The rest of the steps that you take involve you talking to the prospects. If, at any step, you find that you are not getting the the results that you think that you should be getting, then you have the opportunity to change things that you are saying. Because, if you aren’t getting the results you want, then you are either talking to the wrong people or you are saying the wrong things to them.


Your results come from the success or failure of each step in your process.


If you aren’t getting the results you want, it’s not the results fault. It is the fault of one of the steps in your process. You need to focus on the process in order to adjust things to get the results that you want.


Once you have a process that produces the results you want, you only need to get enough people through the process to achieve your goals!



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My sponsor isn’t motivating me



do you need to motivate yourself?



I came across a network marketing blog the other day. Someone had asked the blogger about sponsoring and teaching your downline how to run a network marketing business. As it turns out, this person was complaining that their sponsor wasn’t motivating them. The MLM blogger asked, “What is it that you would want them to say to you in order to motivate you to grow your business?” The answer came back, “I don’t know. If I knew what they would say, I wouldn’t need them to say it to me.”


Sink or swim


The blogger then said something that irritated me. They said that the sponsor had given them the gift of the network marketing opportunity and that’s all they needed to do.


To me, those are fightin’ words!


That’s like throwing a 5 year old into the deep end of the pool and saying that you are giving them the opportunity to swim. The sad thing is that there are people out there who do that to their 5 year olds. Just like there are people who throw their new recruits into the deep end.


There are precious few who can survive the deep end of the pool. Most people will flail around, sink to the bottom and be gone.


My sponsor isn’t supporting me


If you’ve joined a network marketing company and you are actually working in your business, then your sponsor should be supporting and encouraging you! In this case, supporting means to tell you that you are doing the right things. Your sponsor should be offering to help you, if you need their help.


Too often, and this has happened to me, your sponsor won’t agree or like what you have chosen to do to grow your business and they, basically, turn their back on you.


How hard could it be to say, “That’s a great idea. Let me know how it is going and if I can help you in any way, let me know?”


If you really want to discourage someone, turn your back on them!


My sponsor isn’t helping me



help me please



If you have demonstrated that you are willing to work, in your business, then your sponsor should be willing to work along side of you. You may have chosen a method of marketing that your sponsor knows nothing about. In that case, it’s not really reasonable to think that they can be of much help. You may have chosen to do Facebook marketing and your sponsor might not know anything about Facebook. They would probably just get in your way, if they were to try to help you.


I think that it is okay to expect that your sponsor will help you. Obviously, there should come a time when you no longer need their help and you’re able to run your business on your own.


My sponsor isn’t teaching me


This is perhaps the most common complaint that new recruits have. It’s unfortunate, but true that most sponsors know very little about running any kind of business. If you are looking forward to having your sponsor teaching how to grow a network marketing business, I wouldn’t hold your breath.


This usually happens when a friend, relative, co-worker or neighbor sponsors you. Neither one of you has a clue as to what to do and yet you both will go out and try to recruit more of your friends, relatives, neighbors and co-workers. It’s going to be easy, right?


Those people know you. They know that you have no idea what you’re doing. Why should they believe you when they tell you that you will help them to be successful?


Is it all up to you?


In my opinion, it is your business. Ultimately, it is up to you to build it. This does not mean that your upline shouldn’t be there to teach you how to get started, at a minimum.


If you want to have success in this business, you need to be able to teach others how to be successful. That applies to your sponsor, too. The best way to do this is to have a “plug and play” marketing system for new people to plug into.



plug into a system



How much better would it be to join a team where they say, we have this marketing system that you will need to set up for yourself and in 3 months you will need to be ready to contribute to the running of our system?


It’s not your sponsors job to build a business for you, but they should be there for you, if you need them!


The moral of this story is: Develop a marketing system that is effective and simple enough for anyone to use!


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