I Am Here To Help You Learn Effective Marketing Strategies


Welcome to my blog, where you will find the best marketing information to help you to succeed in your home business.

Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.

For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.

Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always illusive.

Making a full time income in business is possible and many people are doing it? But how can it happen for you?

I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.

So here comes a really important thing…the warning part of this article:

The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?

Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.

On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.

My first bit of advice is this:

The three main things you need to concentrate on are as follows:

1. Generate your own quality leads

2. Call your leads the same day as they are generated

3. Have a long term follow-up system in place

4. Have a quality business plan that anyone can duplicate

You can’t control what the industry, your company, your up line or down line does, but you can control the three things above.

So which one do you think network marketers have the most challenge with? You guessed it, #1.  Although, picking up a phone that weighs 100 pounds can be tough! Most people seem to have difficulty in generating leads.

I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business.

Maybe chasing down your friends worked in the 1960s but this is the 21st century. You need to move your thinking to the computer age! The good prospects are online right now. You just need to find them.

You may read about “attraction marketing.” It’s really nothing but putting a help wanted ad in front of someone who is looking for that kind of “job.” It’s not rocket science. Anyone can do that.


Thank you!

Richard Brokenshire

The pursuit of happiness



Your happiness matters!






The people who made the movie, of the same title, misspelled happiness. I did watch the movie, but I couldn’t tell you why they did that. Does anyone know the answer?



This article will tell you 10 things that you can do to increase your happiness. All of these things have their backing in scientific research. I didn’t make up any of them.



Stop and smell the roses



There is a lot of hustle bustle in our lives, these days. When was the last time that you slowed down enough to enjoy the small things in life? Like smelling a rose. Looking at the leaves as they change colors in the fall. Or building a snowman, in the winter.



Most of us can remember doing these things, when we had the time. Nowadays, we are so busy that all of them fade into the background. These small things can be quite enjoyable and some can be beautiful. When was the last time you admired a rainbow after a storm?



a rainbow can make you feel happy



Don’t compare yourself to others



There are very few things that can be as disheartening as comparing yourself to someone else. Most people tend to compare, “up.” Meaning that the person that they decide to compare themselves to has accomplished more than they have. Maybe the other person has a nicer home or car. They may be able to afford to send their children to a private school and you aren’t able to do that for your children. That kind of comparison may not be fair and it certainly won’t make you happy.



If you need to do a comparison, be sure to compare yourself to the way you used to be. The only person that you should ever compete against is the “old you.”



Lower making money on your list of priorities



This may seem like an impossible task. Money is certainly necessary to live, in our society. This lowering isn’t the same as not making money. People tend to be less happy when they make money their priority.



I would say that making money should be the by product of your activities. It could be the by product of helping other people.



You should have meaningful goals



These are not just any goals. They don’t have to be big or small goals. They just have to have a lot of meaning to you. A meaningful goal might be to provide someone with something. Like paying for your child’s education. Or donating a wheelchair to a hospital.



meaningful goals will add to your happiness



This type of goal should add meaning to every aspect of your life. It will make you feel good about yourself and make you happier.



Take the initiative at work or in your business



Taking the initiative whenever and where you can will increase the control you have over your own life. Feeling like you are in control or your life is very empowering and will add to your happiness! That pat on the back and the “atta boys,” that you will get at work will feel good too.



Make new friends and have close family ties



Having close friends and family to share your life with will definitely increase your happiness. It’s tough and at times can be depressing to feel like you are alone in this world. Most things in life are better when you can share them with friends and family.






Believe it or not, smiling more really does make you feel better. Smile even when you really don’t feel like it. Eventually, your attitude will catch up to your face.



this is happiness



A smile doesn’t cost you anything, but it can make others feel good. A smile is contagious. It is inviting and is disarming. A smile will let people know that you can be trusted.



Have a grateful attitude



I can virtually guarantee you that you have at least one thing, in your life, that you are grateful for, every day. If you look hard enough, you will find it. Acknowledging the good things in our lives makes us feel better. If you are truly grateful, all the bad stuff, in your life, won’t seem so bad!






Yeah, I know. You don’t want to exercise. I’m not talking about doing a marathon. If you want to feel happy, get your endorphins flowing. Take a brisk, mile walk, three times a week. Once you get used to that, I’ll bet that you want to walk more!



Be altruistic



It’s nice to make money, because of all the things that you can do with it. If you can afford it, try giving some of it away. Making a donation to a homeless person, the local library or your favorite charity will make you feel good about yourself. Most people enjoy helping others. Especially when they are in need.



Forgive others



Its difficult to go through life and not have someone do something to you. Something that seems incomprehensible and unforgivable. Maybe someone used you. They may have “knifed you in the back.” They could’ve lied, cheated or stolen from you. Who knows how someone may have hurt you so bad?



It’s time to let go of it.



Forgiveness will make you happier



It’s tough. It is one of the most difficult things to do. I can tell you from experience that you’ll go through life thinking about the misdeed. You will relive that pain over and over again. The bad news is that it punishes you. You will feel bad for the rest of your life, if you don’t forgive.



They hurt you, but they’ve probably forgotten all about it by now. They didn’t care when it happened, what makes you think that they even think about it, now?



Keep in mind that forgiving someone doesn’t mean that you have to put yourself in harms way again. You do not have to give them the opportunity to hurt you again.



Don’t worry



I’m not sure that I made it up or not, but one of my favorite sayings is, “It’s not a problem, until it’s a problem.”



What does that mean?



There are many things that you could spend your time worrying about. Things that haven’t happened yet, are nothing to worry about.



worrying add to your happiness



I’ll give you an example of what I mean.



You have an important meeting that you and another person have to go to. You’re a bit early for the meeting, but the other person hasn’t arrive yet. You start to worry that they will be late or won’t show up at all.



It may seem that it would be an appropriate time to worry. It may seem like it is a problem, but I can assure you that until the meeting starts, it isn’t a problem. There isn’t really a reason to worry, yet.



If they are late, then feel free to worry, but don’t waste your time worrying about something that hasn’t happened yet. There will be plenty of time for when the time comes!



Those are 12 things that you do … or not do, to continually increase your own happiness!



Do you have any other suggestions that you can add to the list?



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What is branding?



What is branding and do you need to brand your business?



what is branding



What is a brand?



The word “brand” comes for the Norse word meaning to burn. Branding, as a marker of ownership dates back to 1100 BC.



The word “brand” became popularized, in America, from the cattle ranching industry. If you owned cows, you had to be able to identify them from everyone else’s cows. The cattle ranchers of old, would get their branding iron out and burn the cattle rancher’s identifying mark into the cows hide. It was crude, painful, for the cows, but it was effective.



If the cows from two different ranches came together it was very easy to tell one from another. Just look for the brand and you could tell them apart.



A brand is a way for people to tell the difference between one thing and another, similar, thing.



A definition of branding



What is branding and should you do it



Entrepreneur.com defines branding like this:



The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products



I don’t think that the definition should stop there. Branding can also come from a slogan or from the public’s perception of your product or service.



If I said “Just Do It,” what brand do you think of? There aren’t too many people who haven’t heard the Nike slogan.



If the public’s perception of your business is a negative one you might end up with the brand like Whole Foods. Whole Foods is a grocery store where you can buy more natural and organic food products. I’ve never shopped at a Whole Foods before but, the public calls them, “Whole Paychecks.” This is due to the higher prices for food there.



Once the public makes up its mind, good luck changing it.



What is personal branding?



If you are reading this article, then you probably don’t own a multimillion dollar business. It’s probably just little ol’ you, trying to start or run a small business. Do you really need to brand yourself?



personal branding



I think that you should do personal branding. Personal branding will help differentiate you from all of the other “little ol’ yous” out there.



This is different from branding a business. A business can spend hundreds of thousands or even millions of dollars to brand itself.



Like a business branding itself, you are also trying to build name recognition. A business will have a logo. The logo will be the “face” of the business. You don’t have to have a logo, because you actually have a face that is different from everyone else’s face. You will use your face or a likeness of it in place of a logo.



Over time, a business will build a reputation. You, too, will build a reputation, in your industry. This is, ultimately, what you will be known for. Protect your reputation, at all cost!



Should you have a slogan? Most businesses have a slogan. I think you should have one as well. You need to tell the world what it is that you “do” better than anyone else. What is the greatest value that you can provide someone?



Coca-Cola’s slogan is “It’s the real thing.” That tells you nothing about the product or what it can do for you.



what is branding for small businesses



How about “The quicker picker upper?” That’s Bounty paper towel’s slogan.



That’s more of you should be striving for.



What is branding strategy?



Your branding strategy is just how you plan on getting the prospects in your niche to recognize you, as you.



Since “you” starts with your name and your face, you need to get your name and your face in front of the eyes of you target market. You should have a central location where people can go to see all of the things that you can do for them.



Having a blog is a great place to show off your talents. Not only in the articles that you will be writing, but also in pictures, videos and testimonials.



protect your reputation



A blog is a place where you can say, “this is who I am, this is what I do and these are some of the people that I have done it for.”



Once you have a blog, you can go to all of the places that the people in your target market hang out and let them know that you can do for them whatever it is you do and they can find out more about all of it on your blog.



As you build your business, your reputation will be forming. Eventually, your target market should know who you are and what you do.



What is branding?



It is the quickest way to let the world know who you are and what it is that you can do for them!



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Gentlemen, start your engines! | monster trucks



All work and no play …



It had been a while since I was able to do something, alone, with my 12 year old, Matthew. To remedy the problem, I planned a trip out of town to see a monster truck rally. Just an FYI, I had never been to a monster truck rally before. I had no idea what to expect. I figured it was going to be loud, but that was as far as my knowledge went.



I have a bottle of foam ear plugs and I had put them next to my computer. I figured that there was no way for me to forget them, if they were there. Yeah, I forgot them. I got about 20 minutes down the road before I realize it. By then, it was too late to turn around.



The Hagerstown Speedway is about an hour away, maybe a bit farther than that.



There we were, two guys cruising up Route 70. We made good time. We got there in an hour or so.



No offense to the residents of Hagerstown, MD or the owners of the speedway!



We turned into the Speedway. On the way up, I’m thinking, “speedway,” hmm, like The Indianapolis Speedway. Well, I was a bit disappointed. We can see the seating, as we park in the grass behind the speedway. It’s old, bleacher seating. Turns out that most of it was made out of wood. Really old wood. The kind that you don’t want to squirm around in for fear of getting a splinter.



Some of the bleachers had been replaced with aluminum. They, at least, looked a little better. They weren’t comfortable, but they did look better.



I decided that we would take in the whole experience and I had gotten pit passes, for both of us. They allowed us to get a close up view of the trucks that would be competing that evening.



I do have to admit that it was pretty cool to see the trucks up close. The tires had to be nearly 5 feet in diameter. The paint jobs are fantastic. We even got to meet and greet the drivers. We got a bunch of pictures of the trucks. I’ll have to pull them off of my camera and upload them to this post.



I had heard of Gravedigger, the truck. Apparently, there is a new truck called Gravedigger and a “classic” truck known as, Gravedigger the Legend.



Live and learn, huh?



We wandered around there for ninety minutes and then went out to find seats, for the show.



Well, they are giving monster truck rides in the track’s infield. I couldn’t resist. The line was over an hour long, but we were there to “take it all in!” We waited our turn. It was worth the wait! It didn’t last anymore than 2 minutes, but it was a lot of fun. It was kind of like a roller coaster, but you never turned upside down!



After the monster truck ride, we went to look for seats. All of what we thought were the good seats, were taken. We settled for seats up high in the bleacher that were to the left of center. As good luck would have it, almost all of the action took place to the left of center, right in front of us. I guess ignorance really is bliss.



That was the good news. The bad news was that we couldn’t find any ear plugs for sale. Seems to me that some enterprising person would realize that there was a market for earplugs, at a monster truck show.



They introduced all of the monster trucks at the same time. There were 7 of them coming down the dirt track at the same time. I knew that one of them would be loud. All 7 of them, together, were nearly deafening! We had to put our fingers in our ears to keep them from being damaged.



The show took place on the front side of the track. They just went back and forth, in front of the bleachers.



There was more to the show than just the monster trucks. They had a car challenge. The cars raced on the same track the trucks would go on later. There were bumps and jumps over the entire track. The cars didn’t hold up very well going over the jumps.



There were 3 jumps on one side of the track and 2 rumble strips and 1 jump on the other side. They would race up one side and down the other. The fastest cars went on to the next round. Only 2 cars actually finished the 4 rounds. One car was crowned the winner and the rest had huge repair bills.



There was also a ATV race, on the course. Eight of them raced the course, at the same time. It was a team competition. Which ever team had one of their guys cross the finish line won.



The monster trucks used the course for show. Jumping as high as they could off of the ramps. Popping wheelies. The “judges” scored them on what kind of show they gave. Highest total score won that round.



Then, at the end of the show they a “freestyle” competition. The monster trucks could do whatever they wanted to do on any part of the course that they wanted to. During his freestyle ride, Gravedigger, the Legend, drove over the jumping ramp and got at least 10 feet off of the ground. The bottoms of the tires were almost as high as the guard fence. He landed the jump and bounce twice. Then he managed to bounce into a wheelie and he rode that wheelie 50 feet down the track before coming down to earth. It was totally awesome! You should’ve been there!!



That was cool!



It was a 10 hour day. We got home and were totally beat! I’m sure it will be a day remembered for many years to come!!



Making memories with your children is a lot of fun!



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Life is short!



Life may be shorter than you think!



life is too short


We all have a certain number days of life on this earth. The problem is that we never know how many days we have left. It’s really easy to think we “have plenty of time.”



If we knew how many days we had left, we’d all probably live our lives a bit differently than we are now. We’d probably re-prioritize things.



If you knew that you only have 5 years left, what would you do differently?



Would you continue to go to work for someone else? Would you work the 9 to 5 thing for the last 5 years of your life? Or would you make a change?



Would you do the bucket list thing? Could you afford to do the bucket list thing?



At the end of that 5 years, where would your family be, financially?



I just read a statistic that said that almost 40% of Americans don’t have any life insurance. That same article also said that 70% of those who do have life insurance are under insured. Meaning that their surviving relatives would have problems meeting their everyday expenses.



That’s pretty scary to think about. Are you one of those 70%?



are you a bucket list person?



If you happen to be in network marketing, you have a vehicle that can solve all these problems. You could work your business for 2 to 3 years and reach the top levels. That would give you enough time and money to do the bucket list thing! Then when your 5 years is up, you can give the business to your family and they’d never have to worry about money.



That’s not a bad deal when you think about it.



Of course the bad news in all of this is that you don’t know how much time you have left. No one will give you that 5 year warning. You’re going to continue to think that you have all the time in the world. You can start to build your business next week.



You may have 5 years left. You may have less. Maybe you have 60 years left. Who knows, but why take the chance? Why put it off?



5 Years left or more?



I hate to be so morbid, but I needed to illustrate the point. It’s time to learn the skills that you need to grow your business. Then you just need to take long term, consistent and effective action towards your goal!



Good luck!  What will you decide?



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What’s your goal for your network marketing business?



This is about network marketing, but it’s not another goal setting article!



network marketing



No, this is not another goal setting article. I’m not asking you to think about what you want from your business. The fancy sports car or the big house, is of no consequence, for this article. I don’t want to know what you want to buy or where you want to go. None of that matters.



I want to know what you want your business to be. What will the actual business look like?



Let me try to be a bit clearer by giving you an example.



Small business owners are notorious for building a business that they are heavily involved in. It’s their business and they want to be part of it. They make up all of the advertising and marketing. They meet potential clients. They work up the price quotes for that prospect. They do the follow up. If they get the client, they do the scheduling to get the job on the books.



If they are selling a service, they may actually do the work for the client.



you can't do everything in network marketing



Then they wake up the next day and do it all over again.



They are so heavily involved in the day to day operations and they may be so critical to the functioning of the business that they may not ever get a vacation. They think that no one else could do what they do, even for a week. If they left to go on vacation, they might come back to nothing.



In essence, they have created a job for themselves. A job that takes more hours than they would’ve spent at a “real job.” At least it’s their business!



That’s not a very pretty picture, is it?



The business may flourish, but at what cost? That’s what I call working in your business and not on your business.



That’s probably not how you see your business, once you’ve built it. Think about it! What is your goal with your business? What will it look like?



What are we taught to do?



what are we taught in network marketing?



That’s easy! Sponsor, sponsor and sponsor some more. It sounds like a good idea, right?



Sponsoring people is the most profitable activity that you can do in network marketing. I’ve read many articles that are titled something like this, “How to recruit 30 people in 30 days.” or “Recruit people at will, with this new fancy method.”



Sponsoring lots of people is great, except for two things. 1. You can’t help, teach or work with all 30 of those recruits you sponsored in the last 30 days. There just isn’t enough time to do all of that. 2. It really isn’t necessary to sponsor hundreds of people to be successful.



Most of the top earners in network marketing have become successful by sponsoring around 20 or maybe 25 people, personally. That’s it. That’s not to say that they didn’t continue to sponsor more people, after they became successful.



building a network marketing team



Getting back to the question at hand. What do you want your business to look like?



To me, the ultimate goal in network marketing is to build a team of people who can build their own team, without you.



Find the leaders



What are leaders, in network marketing? They are the people who will go out and build a team without you.



Now, you may be asking, “If I am supposed to find people who will build a business without me, then why not sponsor more and more people?”



Because that is like throwing meatballs against the wall and seeing if any of them stick.



are you throwing meatballs against the wall?



Generally speaking, this is how most people try to build their network marketing businesses. This is also why most people fail at network marketing.



It isn’t reasonable to sponsor 30 people in 30 days and tell them all to go to a website and watch the video on how to build a business and think that any of them will go out and build a business.



The studies that I’ve read, say that an individual can work, effectively, with about 5 other people at a time. When I say “work with,” I mean, the hand holding, one on one training that most new network marketers need, in the beginning.



Remember that all of this is brand new to most people who have never run a business. There are a lot of skills that need to be learned and they must be learned in a way that will allow them to teach others how to do the same things. Otherwise, you will never have people who can build a business without you.






Does this change the way that you see your network marketing business?



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