Is attraction marketing the best thing since sliced bread?
I bought the book “Magnetic Sponsoring.” I bought it about 4 years ago. It was all the talk of the industry. Everyone was telling me, “You have to read this book. It’s a game changer.” Okay, I read it. I wondered what the big deal was. It seemed like it was saying, stop chasing people. That every network marketer should become the hunted and not the hunter.
It seems like a sound concept. I’d rather have people asking me about my business rather than trying to talk to everyone I know to see if they want to join a network marketing company. I know that I hate prospecting. There’s way too much rejection waiting for the average network marketer and who wants to go through all of that nonsense.
Attraction marketing was supposed to cure all of that.
I’ve followed a lot of people who implemented the attraction marketing tactics. I’ve seen them come and go over the years. I’ve also heard and seen some fantastic success stories. People like Rob Fore, Mark Harbert and Diane Hochman, come to mind. They would tell you that attraction marketing is the greatest thing since sliced bread.
I don’t know. I’d like to believe that attraction marketing is the Holy Grail of network marketing. I want to believe! However, I’ve seen too many people go by the wayside. I go back and forth with this.
I decided to look at one of the companies that have been built on the information and strategies contained in Magnetic Sponsoring. It’s called MLSP. The a fore mentioned successful network marketers all belong to this company. I’m not here to do a review of this company, at this time. Maybe if I did, it would give me some clarity on the matter. It might settle, once and for all, if I like the strategy or not.
I looked up the MLSP income disclaimer statement. As far as I know, they are not a network marketing company. They do publish some information, but not much. This is what they say:
“For the month of September 2016, we sent checks to 18% of affiliates with an active account. The average amount of each check was $794.61.”
The first thing that I notice is that they claim to have paid 18% of their affiliates. On the surface that sounds pretty good. They say that those are affiliates with an “active account.” They don’t define “active account.” The second thing that I notice is that the average check that is paid is less than $800.00. They don’t take into account the money that their affiliates are spending each month to make their $800.00. It may be that a lot of people are actually losing money.
What concerns me about these numbers is that I would think that if attraction marketing was “all that,” they would have a lot better numbers than what they are showing. I would think that if their strategies were so good that more than 18% of their people would be able to make money with them. Unfortunately, that’s not what the numbers are saying.
I’m sure that the successful people in MLSP would say the same things that the successful people in any network marketing company would say. “It’s the fault of the marketer and not the system.”
I have no experience with the company, so I won’t pass judgment on them. I’ll let you decide for yourself.
The other thing that they say in their IDS is that they cannot tell you how much effect their strategies have on a person’s primary network marketing business. They say:
“Our most successful customers have applied this information to their primary business, whether that is selling nutritional supplements, diet products, or any other direct marketing or multi-level marketing endeavor. Information regarding our customer’s success is both difficult to quantify and proprietary to their businesses. Consequently, we do no have any empirically valid data indicating the amount profit growth, if any, that our customers achieve from applying our information and techniques to their primary businesses.”
Apparently, there is no way to know if their strategies are helping anyone make money in their network marketing business. MLSP has been in business for 8 years and I have not seen any increase in the success numbers of any network marketing company. They claim that there are over 110,000 members in their company. I would have to think that if all or most of them were making money in their network marketing business, that there would be some movement in the success numbers, in network marketing.
It sounds like attraction marketing is selling the same thing that network market
I ask you again, what’s the deal with attraction marketing?
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