Learning how to network a business
Is it really possible to network your business? Well, maybe but if you are going to learn how to network a business, you’ll need to network yourself.
This is exactly what you find on social sites like Facebook and LinkedIn. You meet one person who you have something in common with and them you get to meet people that they know as well. This is classic networking.
You used to have to go to meetings or conferences to meet new people. But since the internet is available you really never have to leave your office desk. Which is really too bad. Meeting new people face to face is still the best way to get to know them.
What are the advantages of learning how to network a business?
As you network and meet new people, you are opening up new avenues to meet a lot of new people. Most businesses are people businesses. The more people you know the better you are likely to do in your business. So meet as many people as you can.
If you are networking online then you, obviously, should learn how to use Facebook, LinkedIn, Twitter and even Pintrest. These are some of the most highly trafficked sites on the web.
No matter how you decide to network a business, don’t lose sight of the fact that our businesses are people business not just numbers. I would highly suggest that when you are networking that you make it a point to “meet” as many of the people that you are in contact with as possible. Even if you use Skype video. Or use a Skype phone call. At least you are talking to the actual person. You are being seen or heard. That builds trust. They get to know you and talk to you. You will be a real person to them. Not just some faceless person hiding behind a computer screen.
You may choose to network your business offline. That gets you in front of fewer people but it increases the quality of the contact. It goes without saying that networking face to face is the best way to build a business.
You could use meetup.com to find places where other business meet. The Rotary Club or chambers of commerce are great places to meet other business people. Or form you own business club. Advertise it on Craigslist or local newspaper. Put out fliers on grocery stores bulletin boards. Everyone shops for food.
Always lead with value. What is meant by that? You should have the heart of a servant when meeting new people. Ask, “What can I do for you?” or “How can I help you?” I’m a big believer in the Law of Compensation. If you help them, they will repay the favor in the future. You can tell them that you help people get set up in their own businesses in the health and wellness industry or whatever industry you are working in. Do they know of anyone who might be interested in that?
They may say yes and provide you with a name and number to call them. They may say no but they may offer you a connection with someone who might know the kind people that you are looking to meet.
Everyone you meet is also a potential client. They may want to buy your products in the future.
Get a business card from everyone you meet and stay in touch with them. They may think of someone who would be interested in hearing about your business in the future. You can also check in and ask them if they need any help from you.
This is how you network a business. Make contacts and lead with value. Then ask them if they can introduce you to others. Stay in touch with everyone you meet. Make that 5 minute phone call! It will pay dividends for years to come.
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