About Richard Brokenshire

Richard Brokenshire has been a member since June 24th 2011, and has created 877 posts from scratch.

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This Author's Website is http://www.richardbrokenshire.com

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I Am Here To Help You Learn

Effective Network Marketing Strategies


Welcome to my blog, where you will find the best network marketing information to help you to succeed in your home business.


Hello, my name is Richard Brokenshire and I’m glad you decided to visit my blog. My goal is to provide you with effective information and tools that will help you become a successful internet network marketer.


For many people, sales remain a mystery. Selling is the highest paid profession in the world, but most people never put a few pieces together to make a profit.


Sometimes they read about it for years looking for secrets and ways to breakthrough, but the money is always elusive.


Making a full time income in business is possible and many people are doing it? But how can it happen for you?


I’m absolutely convinced that a lot of people are just giving up too soon. They don’t quite master the skills that are necessary to succeed.


Here comes a really important thing … the warning part of this article:


The Internet is a fantastic tool, but it’s loaded with traps, and many people who will sell you half of the tools that you need to become successful. After all, do they really want you to build a real business? Keep in mind, if you become successful you won’t need them or their products anymore. So I’ll ask you again, do they want you to succeed?


Unfortunately they have a reputation that precedes them. It’s easy to fall for the hype when you are at your wits end and you haven’t made money yet.


On my blog you will find advice and real world action plans to help you move forward as a person and in your business life. You may find the “tough love” approach difficult to face but if you stick with it you will put it all together and finally realize the your dream of a successful business.


My first bit of advice is this:


The four main things you need to concentrate on are as follows:


1. Get yourself into profit as quickly as possible

2. Generate your own, quality leads

3. Call or contact your leads the same day as they are generated

4. Have a long term follow-up system in place


You can’t control what the industry, your company, your up line or down line does, but you can control the four things above.


Which one do you think network marketers have the most challenge with? You guessed it, #1.  We are in a money making business. If you don’t make any money, sooner or later you will have to quit.


I can tell you from personal experience that your friends and family members are not the kind of leads that your business needs. Your brother-in-law or postman are probably not the best people to try to get involved in your business. However, all of these people might be willing to support you by buying one or more of your products.


Once you are able to generate a profit, recruiting people into your company will be a bit easier. When a prospect asks you, “How much money are you making?” you’ll have a real answer.


It becomes much easier when the prospects know that you’ll be able to show them how to become profitable, like you!



Thank you!

Richard Brokenshire



The 3 questions that your network marketing prospects are asking



Your prospects are asking questions, even if they don’t let you know. The better a network marketer is at answering those questions, the better they will do in the business. If the questions are answered before they are asked, that’s all the better. Here are three of the most important questions that your prospects are asking.


questions about network marketing


Has this person done what they want me to do?


Everyone thinks that they have to be super successful in order to do this business. I do think that the top earners and even people who are on the middle rungs of the company’s compensation plan have a slight advantage in recruiting new people, but that doesn’t mean that new people can’t do this business. Every successful network marketer was a newbie, at one time. If they can move from zero to success, so can others. So can you!


Even if you’ve only recruited one person and have one customer you’ve done enough to be able to convince someone that you can help them get what they want, through this business. In my opinion, if you can get one customer you can another one and then another one. The same holds true for recruiting one person. If you can get one, you can get more.


Have this person taught other people to do what they want me to do?


Again, it would be helpful if you could show that you’ve trained many other people how to sell the products and recruit people into your business, but if you’ve train one person, you will be able to train as many people as you can find.


Your prospects just need to know that you can and have trained someone else to do what you are doing.
Can they teach me to do what they want me to do?


If your prospect has seen that you’ve done what it is that you want them to do, they’ve seen that you’ve been able to train someone else to do it as well, then there’s a good chance that they will believe that you will be able to train them, too!


Once they believe that the business is something that they can do, with your help, you can get them to join fairly easily.

sign up for network marketing

Once you’ve recruited them, your work is just beginning. You’ll need to prove that the confidence they’ve placed in you was well founded. You need to teach them to do exactly what you did in order to find customers and recruit people into their business.


Yes, it does help to be a successful network marketer. That will allow you to recruit people a bit more easily. However, you don’t have to be the top earner in your company in order to start building your business. You just need to assure your prospects that you will be there for them every step of the way.


Now that you know what kinds of questions your prospects are asking, you can begin to answer them as you go through your business presentation. They will believe that you really know them well. You’re able to answer their questions even before they’ve asked them!


The good news is that all you have to do is to build the foundation of your business and the people that you have recruited will be able to do the same thing. That will put you on the path to success, in network marketing. That’s because the more people that you help to get what they want, the easier it will be for you to get what you want!



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Network marketing objections – How much money are you making?


Will I be successful in network marketing?


success in network marketing


It’s very rare that you will show your business presentation and not get some sort of objection. I don’t remember anyone signing up with me who didn’t have some sort of objection or question. It’s just part of the life of a network marketer. It’s part of the life of anyone who happens to sell anything.


One of the most common objections you will get is, “How much money are you making?”


This question is a “proof of concept” question. Not only is it asking, “Does this thing work?” it is also asking, “Is it something that is working for you?”


I can’t say that I blame them for wanting to know the answer.


If you tell them that you’re losing money every month, they’ll probably have no interest in joining you. If you have a sizable income, then they may jump at the opportunity.


If you’re making money, answering this question is no big deal. You just tell them how much you’re making. Keep in mind that the FTC frowns upon enticing people to get into your business. Enticing means: attractive or tempting; alluring. I guess the bottom line is that you’re not really supposed to tell people how much money you’re making. They do that because making money in network marketing isn’t typical of the results that most people get.


With that said, most people, who are making money, are probably going to tell every prospect how much money they are making.


how much do you make in network marketing


On the flip side, there are two types of people who aren’t making money, in network marketing. The first are all of the people who are brand new to the business. These people have an excuse for not making money, yet. What should they be telling prospects?


In this situation, it’s probably best to “borrow” some credibility. They can tell about how well their direct sponsor is doing or maybe someone else in their upline. They should find someone who will let you use their information in their stories. They can say that they just started in the business and they haven’t started making money yet, but they are working closely with the person who’s information they are using and the two of them have a step by step plan of action that should start to generate money soon. Always put the emphasis on the step by step plan! They can let the prospect know that they, too, can work with the upline and join them in the plan.


The other type of person who isn’t making money yet are the people who have been in the business for a while. It could be 6 months or 6 years, but they haven’t been making money. What are they supposed to say?


It’s really no different. Most people that they will talk to won’t know how long they’ve been in the business. Even if they know they’ve been in the business for a while, they can let them know that the upline has a step by step plan to move everyone into profit as soon as possible.


If you are “borrowing” credibility from an upline, you can offer your prospects a meeting with them. You can allow the upline to sponsor them for you.


Your prospects just want to know that they can have success in the business. Just give them some reassurance that you and your upline will be there for them every step of the way!



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I did it my way


What’s the ultimate goal in network marketing?


ultimate goal in network marketing

It was about a year ago or so and I set out to try to figure out what the actual object of network marketing was. I know, I know, it’s to make a lot of money. It’s about finding enough people to build huge organization. It’s about helping enough other people get what they want an then you can get what you want. Okay, those are the goals, but how exactly are you supposed to do it? I’ve tried this way and that way, but for the most part, I never really figured out how to do it.


If you happened to have read my Bio page, you’d have found out that I did reach the top level of one company. That was about 8 years ago. I did Google Adwords and generated a ton of leads. Honestly, I didn’t really know what I was doing, but in the end, it worked. I’m not even sure that I could duplicate those results. It may have been the convergence of a lot of factors that led to my success. I can tell you that was difficult and it took about a year to do it.


I made the decision not to do Adwords this time. My thinking was that other people wouldn’t be able to duplicate it. Now, I’m thinking that I may have been wrong. Adwords is just another of so many lead generation tools out there. It is one that can cost a lot of money to get the leads, but if you make it to the top of your company’s pay plan, wouldn’t it be worth it? If keyword research is done properly, can one keep the costs down to a reasonable amount? As one picks up new customers and distributors, wouldn’t the income at least help offset some of the costs?


Generating leads for your network marketing business is one of the easiest parts of the business.


Than why do so many people struggle to find leads? It’s because generating leads is easy, but generating free leads is difficult.


I’m not suggesting that you do this, but you could just pick up your phone, call a lead generation company and buy 100 leads or how ever many you want. It would cost you hundreds of dollars, but you’d have leads to work through.


I have come to the conclusion that generating leads is not the object of network marketing!


dvd of your business plan


The real object of network marketing is to get someone to sit down and watch your entire business presentation. Exactly how you get to that situation is up to you. You could, literally, knock on someone’s door and hold up a DVD and say, “This DVD contains information that will explain how you can create enough wealth that you could send your children to the finest colleges in the land and still have enough money leftover to set them up for the rest of their lives. It will take 20 minutes. Would you like to watch it?”


That person may think that you’re crazy, but what have you done? If they can get past the crazy part, they may have a need to quench their curiosity and watch the DVD with you.


The goal is to generate leads that are curious about what you’re doing. They have to be so curious that they HAVE to know what it is that you have for them. For them, walking away wouldn’t be an option.


Look at what PT Barnum was able to do with curiosity. He was able to get rich by telling people that they could see something that no one else had ever seen. He had a bearded lady, a strong man and a half man-half snake creature. He was able to spark such a strong sense of curiosity, in people, that they’d be willing to put up their hard earned money for the chance of seeing these sights.


If you’re able to raise enough curiosity in people, you will have willing participants to watch your business presentation! Remember, that’s the key to getting people in front of your business presentation!



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Postcard marketing


Can you use postcard marketing in network marketing?


postcard marketing


One of the businesses that I was in, back in 1985, was the newspaper delivery business. I would drive around my route for 3 to 6 hours, depending on the day and throw newspapers in peoples’ driveways. It was done during the night and it wasn’t much fun, especially in the winter. I did that for a little over a year. I was happy to get out of it! I can remember being part of a sales contest and I won a bunch of points. At the annual paperboy dinner, they had an auction. One of the things that I won was a Commodore 64 computer. It had a word processor and not much else on it. One of the things that I decided to do with it was to get online. Yeah, in 1985.


I bought a phone modem. It had two rubber cups and you had to dial a number and push the phone into the cups. There wasn’t much on the internet at that time. I did find a domain name registrar. I can’t remember the name of it, but I do remember that it cost $75 per year to buy a domain name. I thought about buying some domain names, but it seemed like a lot of money, at the time. My bad!


The internet has come a long way since then.


It seems that network marketing has ridden the wave of the internet. You have access to nearly half the world’s population and it keeps growing, every year. Many network marketers grow their businesses strictly online. You can hardly blame them. If you know what you’re doing, you certainly can meet and talk to a lot more people, online.


As the technology has progressed, some of the old school ways have fallen out of favor. One of those ways is postcard marketing. That’s unfortunate, because it still works. Most distributors are online and using online marketing methods, including email. There’s nothing wrong with using email to build your business. It’s free to use and you can send out a lot of emails every day.


In the early days of the internet, people would love to get emails. “You’ve got mail” was a fun and exciting phrase to hear. People couldn’t wait to open their mail. I don’t know about you, but I can get 50 to 100 or more emails every day. I’d say that about 90% of what’s in my mailbox doesn’t get opened. I have my cursor sitting on top of the delete button as I go through it.


Conversely, I go to my mailbox, on the corner, I get might get 5 or 6 ads and most of those are in newspaper form. Yes, I sort my mail while standing over the trashcan, but isn’t nearly the volume to go through.


This is where postcard marketing comes into play.


can postcard marketing work


For a total of less than 50 cents, you can send someone a postcard that has your marketing message on it. You’ll get your postcard in their mailbox and you only have to compete with 5 or 6 other ads, most of which are in newspaper form. Those are pretty good odds. The person you sent it to doesn’t even have to open it. Your message is right there!


All of this sounds kind of compelling, doesn’t it?


It’s fairly simple. You need to print up some postcards, buy a list of targeted prospects, put the labels on the front of the postcard, along with a stamp and you’re good to go. All of that can cost you between 42 cents and 50 cents.


What’s the down side of post card marketing?


The response rate for postcard marketing?


The response rate for the average postcard marketing campaign is about 4.25%. That means that, if you mail out 400 postcards, you would have 17 people call you or visit your website. That doesn’t mean that all of them or that any of them will buy your products or join your business. It’s just 17 prospects.


How much did it cost to get those 17 prospects?


For easy math, we’ll say that it cost you 50 cents to mail out each postcard. That would mean those 17 leads cost you $200. Is it worth it? Well, maybe. If you can convert some of those into customers or distributors, then it could be well worth it. How many of them would you need to convert in order to break even on the mailing? You’ll have to figure that for you and your business.


If you were to send out 10,000 postcards it would cost you nearly $5,000.  The average distributor isn’t going to be able to do that.


postcard marketing can cost a lot of money


You could try to sell your prospects a product or course as they contact you for information. If it is affordable to in high demand, those sales could help offset some of the costs of the mailing.


I know that postcard marketing works, but to me, it’s too expensive for the average network marketer to use. If you are very good at converting those leads, you might be able to afford it. If you can close half of everyone that contacts you, that might be enough to make it worthwhile to try postcard marketing.


If you decide to use postcard marketing, you can use some of your profits from your business to test it out.



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Should you talk to your warm market about your network marketing business?


What should you do with your warm market?


work in your warm market


I go back and forth on whether new distributors should start in their warm market or not. My first thought was that no one should work their warm market. It’s just too dangerous. First, new network marketers tend to say way too much to people and end up talking them out of joining the business. Second, they tend to chase people and try to convince them that they need to join their business.


There is such a thing as follow up, but what most new distributors do is bordering on stalking. I can appreciate their enthusiasm, but I doubt that the people that are being hounded see that way. It gives the industry a bad name.


A person’s warm market can be a brutal place to be, in the beginning. Your warm market knows you and they are probably are less inclined to be polite to you. You would think that your friends would be nicer to you, but you’d be surprised how many will tell you that you’re crazy for trying network marketing. You can hear a lot worse things than that! I’ve called the warm market, “the place where new distributors go to die.”


Your friends, neighbors, co-workers and family members will beat you up pretty good, if you don’t watch out for them. A network marketer will think that they’d love to work a business with their friends and family and when they tell you, “No way!” they get overly disappointed and end up quitting the business. It’s not a pretty sight and it happens way too often.


On the other hand, when someone joins network marketing, they usually join with someone in their warm market. I’ve heard numbers as high as 80% of first time network marketers join with a member of their warm market. How could anyone turn their back on a set of prospects that have that good of a rate in joining. That’s not to say that 80% of them will join you.


What’s a new distributor to do?


You have three choices.


You can wait until you have more experience and then approach your warm market. You’ll make fewer mistakes and hopefully, you’ll have a thicker skin and be able to put up with the abuse that you may take from them.


You can learn how to approach them properly. The last thing that you should want to do is to alienate anyone in your warm market. These people are your friends and family. There’s no reason that you should make any of them mad at you.


You could decide not to approach them at all.


your warm market could be a goldmine


Of the three, I’d suggest that you learn how to approach them properly. Your warm market could be a goldmine or a minefield, but it’s worth the risk.
I would suggest that you use an indirect approach. An indirect approach is when you tell someone, in your warm market, that you’re in a new business, you’re really excited about it and you were wondering if they could do you a favor. Then you ask them, “Do they happen to know anyone who would be interested in your products?” You can also ask if they know anyone who would be interested in your opportunity.


To make sure that they know what it is that you do, you can show them a product demo or opportunity video. Hopefully, once they know what you have to offer, they’ll be able to steer you toward the best person in their warm market.


Ask them who the first person who comes to their mind. That’s the real person that you want to talk to.


As you thank them for the referral, you can drop in a quick, “Would you be interested in this?” This is just in passing, unless they express an interest. Otherwise, you just thank them and leave.


You haven’t burn a bridge or a relationship and you can always go back and ask for more help.


I do think that you should talk to your warm market about your network marketing business, as long as you don’t try to convince people to join or buy. Do it properly!



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