What is batching?
I’ve been hearing about batching content for several years. I have to admit that I really didn’t know what that was. I heard a podcast by Pat Flynn, who is an incredible internet marketer, and he explained what batching content was and how he managed to do it.
Batching content is just making a bunch of your content, whatever types you do, all in 1 day. Pat Flynn does 8 of his podcasts in 1 days. His podcasts last about an hour. This is an all day thing for him. He is always many episode ahead. If he needs to take a day off or even a week off, he has his content already prepared.
I’ve read some blogs, in the meantime, that say that bloggers are are also writing many articles, in 1 day and batching their content.
Am I here to advocate for batching of content? Absolutely!
Am I advocating this practice because I do it? Absolutely, not!
As much as I would like to batch content, I just have not been able to do that. I wake up every morning and I have no idea what I am going to write about. Not only do I have to find something to write about, I have to find something that I want to write about. That’s not an easy combination to find.
There have been a few days that I actually have written 2 articles in one day. I publish one on that day and set the other one to post the next day. Those were good days. They just don’t happen nearly enough.
Then there are the really bad days when I just don’t feel like writing or can’t find anything that interests me enough to write about. Yesterday was a great example of what can happen. I was having problems with my 13 year old going to sleep and leaving me alone long enough for me to go to sleep. I wound up getting 4 ½ hours of sleep. Needless to say, I was dragging all day long. I wanted to write this article, but I had no energy to do it.
I’m doing better today and I am here to write! Yay!
I have no idea how many people are like me. I wish I could offer a solution to this problem, but I’m not sure how to conquer this.
Here is the process that I go through every day.
I wake up and I start to think about what I want to write about. If I come up with an idea, that I have knowledge about, I don’t have a problem writing 500-900 words. It takes me about 30 minutes to write 500 words. If I have an idea that I have no knowledge about, I have to do the research on the subject so I know it well enough to write about. That can add another 30-60 minutes to the process.
I could have 90 minutes into the writing process, by now. Then I have to edit it, do all of the on page SEO that I do, add pictures and then post it. That could be another 30 minutes, total. That could be almost 2 hours from start to hitting the publish button.
Now I have to wonder how many articles could I write in a day?
I’m thinking 2 would be my maximum.
I need a solution, because I hate it when I have to skip a day’s content. I do schedule 4-6 days off a month, but I really want to have new content for everyone on those 24-26 days.
I think I am going to spend part of the weekend looking for subjects to write about in the coming week. I can write 1 article all the way to publishing it and write 1 article up to the point of editing it. I can add pictures, do the SEO and publish it the next day. That should leave enough time to write at least 1 article to the editing point and maybe I can write a second article to that point as well.
I would hope that I could get ahead of the game during the first week and if I happen to not be able to write on any day the next week, I will have articles in reserve.
Which all sounds fine and dandy, but can I stick to it?
I’ve heard that the best laid plans, of mice and men, often go awry!
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