Are you blogging for leads?
You’ve decided to use blogging as your preferred method of lead generation for your business. Congratulations! It’s a slow method to generate leads, but it does pay off, in time. You’ll need to write a fair amount of content for a while before you see any traffic at all. If you like to write, then you’ve made a wise decision.
The first bit of advice that I would give you would be to be consistent in writing. Pick out the number of days per week that you are going to write new posts and do your level best to do that. This can get to be laborious after a while. Make sure that you can keep up with that schedule.
The second piece of advice would be to write very strong content. What does strong mean? Strong means that it must be good, informative or entertaining for a human reader, but it also has to be what the search engines are looking for. That’s a subject for another time, but you can search for “on page seo,” to find more information about that topic.
Now for the topic at hand, how long should your posts be?
When I first got started, blogging, I read a bunch of articles that said that you should write articles that are at least 750 words and it would be better to make them 1,000 words long. I really didn’t have much of a chance that first week or two of reaching that number of words. I was lucky if I wrote 400 words. As time went on, it got easier to write articles that were longer.
I wanted my articles to get ranked in the search engines, so I took the advice of writing articles that were fairly long. My goal was to write 1,000 words and if I showed up a little short, I figured it wasn’t a big deal. I would still have articles that were at least 750 words.
After a while, I noticed that some of my articles would be ranked, but I was rarely on the first page. I wanted to know why. I read a bunch of articles that said that you needed to be writing 2,000 words or more if you wanted to get on the first page.
I’m like, you gotta be kidding me!
I was already wearing myself out trying to write 1,000 words 5 or 6 times per week. How was I going to be able to write 2,000 words? Wow, that news sucked. I scratched my head and I tried to figure how I was going to write that much. I decided that I would write articles that were more in depth. That requires more research and more time to accomplish. Some of the articles that I wrote during that time took 2 or some times 3 days to write.
I didn’t last that long after that. I got burned out and it seemed like a job … a bad job! I hated to write articles for while. I would skip days at a time and I know the search engines don’t like that. I tried to force myself to keep up with the work, but my heart just wasn’t in it anymore. I was able to write a few dozen articles that were close to 2,000 words or more.
This went on for a couple of years. I loved writing articles that I thought would be the kind of information that people would need to be successful in their businesses, but I hated writing such long articles.
During that couple of years, I had a running debate with myself. The search engines like 2,000 word articles, but what reader would actually read the entire article?
That’s really the question.
It was about 3 months ago that I decided that no one was going to ready a 2,000 word article. Well at least not many. I made the decision to write 500 to 750 word articles. That was a very good decision, for me anyway. I was used to pushing myself to write 1,000 words up to 2,000 words or more. Now I just have to write 500 words and if I need to go over it’s all the better.
I was struggling to write 20 to 24 articles per month, when I was writing such long articles and now I am write 27 to 29 articles per month and it’s easy.
I try to narrow down the information that I want to write about, but I still go into great detail about it. I just don’t feel like I need to cover every facet of the subject. I figure that I can always write another article about the other parts of the story at a different time.
You are probably wondering if this is really better for my blog and not just better for me. I wanted to know that as well. There’s no sense doing this if it hurts my blog.
I started looking at my metrics a long time ago. Before I implemented this strategy, the average visitor would look at 1 page for a total of 1 minute. Those aren’t very good numbers. I don’t know how they compare to other blogs in my niche. Except the top bloggers have average visits of 2 pages viewed and 3 to 4 minutes total time on their site.
Since I made this change …
Now, the average visitor to my blog spends about 4 minutes reading my articles. I also know that the average visitor now visits 2 pages per visit. That would mean that they are spending about 2 minutes per page. Maybe they are reading half of an article then moving on to the next page.
My third piece of advice would be to write articles of varying lengths depending on what you want those articles to do for your blog.
Do you want the article to rank at the top of the search engines? Then you would want to write articles that are at least 1,500 words long and preferably 2,000 or more words.
Do you want to get more engagement with your readers? Then you would probably want to write articles that are 500 to 750 words long.
If you aren’t relying on the search engines for traffic, you can stick with shorter articles. You wouldn’t need to rely on the search engines if you were going to put a link on your Facebook page and send people straight to your article. At least there’s no finicky middle man in there.
If I could back and do things over, I’d follow this strategy. I put so much pressure on myself that I got to the point of not liking to write anymore. I’d probably write shorter articles and use the extra time to go on social media and drive traffic directly to my articles!
This is, no doubt, the longest article that I’ve written in months, but I wanted to get this information out there so maybe you wouldn’t feel like you had to go out and buy someone’s “Blogging University” course to find out what to do when you are blogging!
I hope this helps!
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