My review of Initials Inc.
I have chosen to review Initials Inc., even though it is not a network marketing company. It is considered a direct sales company. The two type of business models are similar, but they are not the same. A direct sales company places the emphasis on selling the products and not on the recruiting of new distributors.
Now for my review …
I chose to review Initials Inc. because it has been one of the fastest growing companies, over the last 4 years. Initials Inc. was, once again, named to the Inc. magazine 500/5000 fastest growing, private companies in America, for the 3rd straight year. Here is a statement released from the company:
“It’s an Incredible honor to be on the list again this year. Our consultants (Creative Partners) across the country and Home Office team here in Georgia continue to share Initials, Inc. products and our business opportunity in fresh and exciting ways. Empowering women and families is really at the core of our business,” states Britney Vickery, CEO and Founder.
Does this mean it is a good company to join or not?
If you are thinking about joining Initials Inc., you should read as many Initials Inc. reviews as you can find. Be sure that the reviews you read are not written by current members of the Initials Inc. opportunity. They are just there to try to recruit you into the business and may not give you an unbiased review.
My review of Initials Inc. will be an independent and unbiased review. I am not, nor have I ever been a distributor of Initials Inc. products or the business opportunity.
Whether you are thinking of joining Initials Inc. or any other network marketing company, I would urge you to do your own due diligence. I strive to provide you with useful information that should give you a good start into examining this company. Remember, this is only a start!
People frequently lose money while trying to build any network marketing company.
Initials Inc. reviews – the company and its history
The company was founded as a direct sales, party plan business in 2005, by two sisters. The two sisters are Britney Vickery and Ivy Hall. They each wanted to be able to earn a second income to help support their, respective, families. They arrived at the idea of making monogrammed handbags, for women.
Britney C. Vickery is the Chief Executive Officer and is one of the founders. Ivy C. Hall is the Chief Creative Officer and is also a founder of Initials Inc.
You can find the company website here. Initials Inc. Website.
They signed up their 10,000 distributor, called Creative Partners, in 2013. The company is now in their 10th year of business. That does meet one of the main criteria that I have for a company. A company must have been in business for at least 5 years. If a network marketing company is going to fail, it usually fails in its first 5 years of business.
I had a conversation with someone in their home office. They told me that they currently have 3,989 “active creative consultants.” Active is defined by someone who is earning a check each month.
There is a video on their “Our Story” page. Under the video you can see pictures of the 14 people on their management team. Initials Inc. Our Story.
If you would like to contact Initials Inc. directly you can find them here:
583 Grant Street, Suite G
Clarkesville, GA 30523
Phone: 706.754.0485, Monday-Friday, 9 a.m.-5:00 p.m. ET
Initials Inc. reviews – their financials
I called the company and asked them about their financial status. The only information that I was able to get was that the company is privately owned, by the two sisters and that they are a debt free company.
Initials Inc. reviews – their Better Business Bureau rating
I checked their BBB listing and they have a rating of A, as of 3/10/2015. I like to see a company that has at least an A rating. Keep in mind that the Better Business Bureau just tracks customer complaints and how well the company resolves them.
The complaints can be anything from delivery issues to the quality of products and many other things.
If you would like to see Initials Inc. BBB rating, you can find it here,
Initials Inc. reviews – their products
The company has all types of bags including purses, clutches, back packs and tote bags. They have a small line of jewelry. The jewelry consists of ear rings, bracelets and necklaces. The offer key chains and sunglasses, as well. The prices range from $6.00 for a key chain all the way up to $140.00 for a piece of luggage called, The Jetsetter.
I usually advise a prospective distributor to buy a sample product from the company to check out the quality and to make sure they you actually like the products. If you don’t like the products, it will be difficult for you to sell them. Unfortunately, you can’t buy a product directly from the company. You would need to find a local distributor. You could attend a home party to see the products they sell and not even need to buy a sample. You may need to get on their mailing list, but that’s a small price to pay.
I did find 1 product for sale on Amazon. It is an $85.00 purse. You can find it here. Signature Barrel. It is kind of pricey to get as a sample.
Fall and Winter 2016 Product Catalog
You can get your products monogrammed or personalized for free. Hence, the name of the company, Initials Inc.
Initials Inc. reviews – if you join
If you decide to join Initials Inc. the Starter Kit will cost you $149.00. It is said to contain over $495.00 worth of merchandise and marketing materials. You get 12 products and a fabric ring.
I couldn’t obtain a list of the merchandise that is contained in the kit, but they do provide a picture of the kit. You can find the picture here. A picture of an Initials Inc. distributor kit. The lemonade dispenser is not included.
You do get a free replicated Initials Inc. website.
Initials Inc. reviews – the compensation plan
As a direct sales company the emphasis is placed on selling the products. Initials Inc. consultants make a base of 25% commission on personal sales. You can earn over rides on the consultants that you have recruited. The percentage of over rides varies from 1% to 9% and based on which rank you have achieved and the level the recruit is on.
There are 9 different levels in their compensation plan. Everyone starts out as a Creative Partner and you can progress to the top level called a Senior Executive Creative Director.
On their website, Initials Inc. calls their business a multi-level, home party business. This means that you conduct your business in your home or the home of a volunteer host/hostess. The person who hosts a party in their home is rewarded depending on the total amount of sales that are generated by the party. You can see the scale of rewards in this picture.
Initials Inc. reviews – their Income disclosure statement
When I went to the Initials Inc. website, I went to the EARN page. I was greeted by a “highlight box” that had some “fast facts” about the company and what a consultant can earn. The last fact said that the average new consultant is making $49.00 per hour. That sounds pretty good. Below it you can read the disclaimer. It says, “Based on national average, earnings may vary depending on number of parties, party size.”
I think that is a bold statement and I wondered if they were willing to back up that claim with some documentation. I called them.
I asked about the claim of $49.00 per hour. The company’s representative said that they take the average earning from all consultants and divide it by the number of hour that they worked. How do they know how many hours the consultants work?
I asked if they were able to give me any kind of documentation to back up they claim. I was told “No.”
I asked for an Income Disclosure Statement and again they told me that they could not provide me one. I ended the conversation with one last question.
I asked, “So, I’m just supposed to take your word for it?”
She answered, “Yes.”
I hung up the phone and wondered why they don’t claim that everyone averages $109.00 per hour … or more? They never have to prove it.
I was unable to find an Income Disclosure Statement, online.
Initials Inc. reviews – the distributor agreements
Initials Inc. publishes two documents. One is their Terms and Conditions. The other is their Policies and Procedures. The Terms and Conditions document is 4 pages long and is fairly straight forward.
The Policies and Procedures is an 80 page document and really spells out what you can and cannot do, as a distributor. The company is very strict and protective of their logos, trademarks and copyrighted materials. As they should be!
It all belongs to them and they don’t want you to use any of it, without their approval. Most likely you won’t get approved to use any of it. You can’t even use any of their copyrighted material in an email address. If you registered the email address: email@example.com, you’d be in violation of their Policies and Procedures.
This is not unusual. Many companies limit the use of their name and tag lines.
Where this could be a detriment is in any advertising or marketing that you might be wanting to do. You may not be able to have your own website to sell their products through. You might want to use their images of their products on Pintrest or Facebook and this may not be allowed.
If you have any questions about this, you should call the company directly and ask to speak to their Compliance Department. I know of many people, in other companies, who had a marketing campaign turned down for compliance reasons. If they weren’t able to do marketing and advertising the way they wanted to, they would quit the business. They did quit!
If any of this sounds like it might be an issue for you, please call the company and ask them about this. It’s better to be safe than to be sorry!
Initials Inc. reviews – is this the right company for you?
Obviously, I can’t answer that question for you. You’ll need to weigh the pros and cons about the company to determine if this is the right business for you. I would suggest that you find people who are currently working in the business and also find people who have left the business. Find out what each of these types of people say about the personal experiences in the business. Would they recommend that you join Initials Inc. or not?
They do have a corporate YouTube channel. There are 100 videos at the time of this article. They might contain some information that might help you to make your decision to join or not. Initial Inc. YouTube channel.
As always, if you are thinking about joining this company, do your own due diligence.
The person who sponsors you is just as critical to your success as the information that is contained in this Initials Inc. review.
In the end, you must be willing to sell the products and recruit people into the business. It helps, a lot, if you are enthusiastic about, both, the company and their products!
Initials Inc. scam?
Being that Initials Inc. is in direct marketing, there may be some that might think that they are a scam. Let me assure that Initials Inc. is a good and strong company. They are in no way a scam!
As always, I am wishing you the best of luck in your network marketing journey!
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