The word posture, when it is used in the network marketing business, refers to how you present yourself to your prospects. How you present yourself is how the prospect will see you.
If you present yourself as someone who is desperate, the prospect will see you that way. If you present yourself as someone who only recruits the very best, the prospect will see you that way.
Having a good posture can be helpful. You should never talk to someone from a stance of desperation. They will “smell” the fear on you a mile away. They will know that they are in control. You never want the prospect to be in control.
How important is your posture?
I’ve read a lot on the subject and the conventional wisdom seems to be that posture will make or break you in this business. I’m not discounting the importance of having a good posture but I don’t think that it will make you a success.
If that’s all it took to have a successful business, then most people would be successful. The last time I looked, over 99% of people who get into the business never reach the top level of their company.
There is a lot of talk about not recruiting “wussies.” Exclude “weenies” and whiners. There’s no place for complainers either. The list of names could go on and on.
As I see things, there’s a 97% chance of recruiting someone who will actually lose money in network marketing. That’s just the reality of the situation. It doesn’t matter whether they are a wussie, a whiner, a complainer or not, most of the time they will fail.
The gurus will tell you to “fake it until you make it.” How many times have you heard that? It sounds like more rhetoric to give you hope that you will find success, if only you can pretend to be successful long enough.
Does that really sound like a plan?
They will tell you that if you conduct a strict interview of your prospects when you are thinking of recruiting them, that you can eliminate some of them if they don’t seem serious enough. If you take control of the interview process by asking all the questions then somehow you will be able to recruit successful people. If you recruit asks you if your business is a scam or a pyramid, you just eliminate them. Aren’t those legitimate questions?
If you can’t handle questions like that, you need to find another business.
I just hope that they don’t want to know how many people are making $100,000 a year. Or worse, how many people are actually making money.
Those are tougher questions.
If you’ve read through my blog, then you know that I usually try to convince people to not go into business for themselves. It’s a tough life. Most people fail at it.
Unless you are totally committed to being a success, unless you are willing to do whatever it takes to be a success, then I say keep your day job. A lot can be said for getting a steady paycheck and 2 weeks of vacation. You won’t get rich any time soon but at least you’ll know where your next meal is coming from.
Adopting a good posture can’t hurt you. But if that’s all you have, it won’t take you very far. If you have no idea of how to run a business or even what to do or how to do it, all the posture in the world will not make you a success. Whether you sponsor whiners, wussies, complainers or all “the right kinds of people,” you’ll need to be lucky to recruit that one person who is really going to make you rich.
Getting lucky is not my idea of a business plan!
In my opinion, “fake it ’til you make it” and “start in your warm market, ” were invented by someone who had no idea of how to really run a business. They are meant for the people whose business plan is the blind leading the blind!
If good posture isn’t the end all and be all of the recruiting world, then what’s a body to do?
The best plan of action is to actually have a plan of action.
How different would things be for you if you could write down your business plan in a step by step manual. How would things be for you if you could interview a prospect and when they give you the excuse, “I tried it before and it didn’t work for me,” if you could hold up your written business plan and say, “This time, things are different.”
Devise a business plan for yourself and implement it. Will it all work? Maybe or maybe not. Some of it might. Just adjust as you go. Try new things when you hear about them. Add them or eliminate them as needed. Soon enough you will have a business plan that works from start to finish.
Do you need a complete business plan that has been tested to be able to recruit people? Of course not. Your first business plan may be total junk. It could be that none of it will work. I’m kind of thinking that some of it should work.
Model other successful people. Your business plan should start with something that a successful person has used and been successful with. This will ensure that at least some of your first business plan will work, to some degree.
The process is pretty simple. Gather, invite, gather, repeat. Gather leads, invite your leads to see your company’s business presentation and gather decisions. Then start over at the beginning.
Does all of this mean that you can recruit just any Joe Schmoe that walks down the street? Maybe? The biggest problem with recruiting just anyone is that you could get people who waste your time. The whiners and complainers could tie you up. There is a solution to this. If you happen to recruit someone who is complaining, you just need to refer them to the written business plan. Tell them that they need to do XY and Z to see if they get results. They have no reason to complain if they haven’t done those things.
Personally, I look for people who really want to change their lives. They need to be willing to do whatever it takes to make these changes. Anyone one who hesitates in showing me that they will do what it takes, is eliminated.
If someone that I have recruited doesn’t do the work, I do not allow them to sidetrack me. I tell them to do XY and Z then get back to me when it’s done and not before. The business plan is simple enough and easy enough to understand that it shouldn’t cause anyone any problems. It would boil down to desire.
If they don’t want it bad enough to do the work, then they don’t need my help.
To sum this up.
Having a good posture can help you. Talking to prospect from a place of strength instead of a place of desperation is better. But having a good posture is not the cure all that it is billed as.
Having a real business plan is what you really need. Write out you’re first business plan. Base it on what others have used, successfully. Adjust and tweak as you go.
Be sure to tell all of your prospects that they may not have gotten network marketing to work for them before, but this time things are going to be different!
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