That’s my story and I’m sticking with it!
As a network marketer, you can consider yourself a professional storyteller. Or better yet, a story seller. You will be able to “reach” or connect with more people if you are telling a story rather than just reciting facts and figures.
In my opinion, we are all wired to want to hear stories. If you would like to see this in action, the next time you are talking to someone say, “Wow, I’ve got this great story! You’re not going to believe it.” Then drop something and reach down to pick it up. When you stand up again, just say, “Sorry.” Don’t say another word. Look at their reaction and the expression on their face.
They will look at you like you are crazy. The look will say, “Are you kidding me.” A few seconds later they just have to ask you what your story is. “Tell me the story, I have to know what happened.”
When you are to talking to someone about your products, you are going to want to have an interesting, but prepackaged story to tell them. You need to know what you are going to say to people about your products when you are trying to see if they would like to buy them. This is one of the most useful skills you can have in network marketing!
There really is no quicker way to profitability than to sell the products!
Here is a list of things that you should include in your product story.
1. What problem did you need to solve?
This is network marketing 101, right? Find the problem and offer them the solution.
You would say something like this.
“Let me tell you my story about these products. I had just found out that I was pre-diabetic. I was looking for a way to get my blood sugar lower. The last thing I wanted was to have to start injecting insulin! I’m afraid of needles.”
2. Who introduced you to the product or products?
“I was introduced to the products one day when I was standing in line at the grocery store and this woman struck up a conversation with me. I told her about my blood sugar and she said that she might have something to help.”
3. What product did you start with?
You company may only have 1 product or they could offer many different products. Obviously, if your company only offers 1 product you just tell them that you started taking that product. If the company offers several or many products you can mention that you started off with what ever products you started taking.
It might sound something like this.
“I started off by taking the 3 product regime.”
Be sure to mention the 3 products by name. That will help you sell them later.
4. What were your initial results?
If you had any early results that you can share this is the time to share them.
“Within a week of starting on the products, I found that I had so much more energy during the day!”
Try not to make it sound too salesy or hypey. Just be honest about what you experienced while taking these products.
5. What is the best thing about taking these products?
There should be some or a lot of long term benefits to taking the products. Again, just be honest about what you found.
“After 6 months of taking the products, I went back to my doctor. The blood test showed that my sugar levels were back to normal. I’m so thankful that I don’t have to have insulin shots every day!”
You’ll need to change the words to suit you and your products. You really need to have a product story. Practice it until it becomes second nature. The better you get at tell your product story, the easier it will be to get people to look at your them.
What’s your story?
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