Setting the next appointment in network marketing


Network marketers need to set up a follow-up meeting


network marketing follow up meeting


“There’s only one reason to have an exposure and that’s to set up the next exposure.” I can’t tell you how many times I’ve heard that statement, over the years. I’m not so sure that I agree with it or not, but seeing as you’ll hear it from the gurus, it must be true!


I always thought that the object of exposing someone to your business opportunity or your products was to sell them something or recruiting them. If they weren’t ready to make a decision, that’s when you would need to set up the next appointment.


Selling your products or services as well as recruiting people into your business is a process. It’s rare that someone will sign up for your opportunity or buy something from you the first time that you talk to them. It can take anywhere from 4 to 10 different exposures in order to get someone to make a decision about your product or your opportunity.


Most network marketers will talk to someone once or maybe twice and then they figure that the prospect has no interest in what they have to offer. At that point, the network marketer really has no idea what the prospect really wants to do. Maybe they really have no interest, but maybe they just don’t have enough information to make the decision. The distributor should keep talking to them for as long as it takes to get a decision from them.


What are you going to do?


You need to get them to meet with you or at least see something else that’s in the sales process. It could be that you’d want them to move to a video or a 3-way call. You may want them to attend a hotel meeting or a product demonstration. It’s up to you where and when you get them to the next exposure, but you need to get them to the next one.


This doesn’t mean that you have to spread out the exposures. You can and you should want to move them through your sales process as quickly as you can. This means that you should be getting their eyeballs on some sort of information about your company, the compensation plan or the products as often as you can and until you get a decision from them.

move them through the network marketing sales process

You want your prospects to be interested, engaged and moving forward. Until they tell you that they have no interest in doing what you’re doing, you need to stay in touch with them. Never give up on anyone. You never know when their circumstances might change.


How do you move a prospect through the sales process?


At the end of their first exposure, you need to wait to see if your prospect is ready to make a decision. If your prospect doesn’t jump out of their skin and demand to join or buy, what should you do? You need to ask them one simple question.


“Would you like to see more?”


This question is non-threatening and it’s not pushy. It also helps them to make some sort of decision. If your prospect doesn’t have any interest, they can say, “No.” If you do get a “No,” at any step of your sales process, you can stop moving them through that process. This doesn’t mean that you never speak to them again. It means that you can concentrate your efforts elsewhere and check in with that prospect to see how they are doing and if their circumstances have changed.


If they say, “Yes,” then you can set up the next appointment. This keeps them engaged and it allows you to easily get that all important next meeting!



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