How to tell your business story
You’ve probably been to a local hotel meeting for your network marketing company. You have a bunch of guests and there are even more distributors there. Then you have the people making all the money. They are up front next to a white board or at least they have the microphone. When you are standing in front of the room, that’s when you know you’ve arrived. Those people up front are the big money makers.
Most presenters will tell a little bit about themselves and how they happened to sign up with the company. That’s their business story. You need to have a business story of your own.
It doesn’t matter that you aren’t up in front of a room full of people, yet. You can use your own business story anytime that you talk to someone about joining your business.
Basically, you are going to tell someone who you are, what you do and why you do it. When you tell someone about your business, you need to keep things brief. You’ll have about 60-90 seconds. You’ll have a little bit more time than a standard television commercial to get your point across. Trust me, that is enough time to capture someone’s imagination. When you are done, if they ask for more information, set another appointment.
Here is a list of 5 things that you need to include in your business story.
1. Who are you?
This is not only your name, but you should also include what you do for a living or what you were trained to do for a living.
“Hi, my name is ________ and I work as a registered nurse.”
Remember to keep this simple. You don’t have very much time.
2. Why were you looking for other ways to make money?
“Yes, I am a nurse, but in these bad financial times, we were all asked to take a pay cut. I had to find a way to supplement my income.”
3. How did you hear about this opportunity?
Just tell them who introduced you to the business. If you have a good story about how you were introduced to the business, this may be the time to tell it.
“That’s quite a story. I was worrying about how I was going to pay that month’s rent when, out of the blue, one of my old college roommates called me and introduced me to this business.”
4. Why did you choose to do this business?
“When I saw that I could make a profit right away and then make a nice supplemental income, I knew this was for me!”
5. What is the best thing about running your own business?
To me, this is the time to WOW them! Make them envious of what is happening in your life.
“The best thing about all of this is that not only was I able to make ends meet, but I’ve done so well that I’ve been able to buy this new car!”
If you can, after you tell them about your new car, let them see it. Let get inside and smell that new car smell. You can even take them for a quick ride around the block. They have to be thinking, “Wow, I’d like to have a nice new car too!”
If they show any interest in buying that new car or if they want to learn more about your business, then make sure that you have another appointment set up to show them the business plan!
Now, you may be brand new and you haven’t been able to buy that nice car yet. You can tell them about your main goals. What is your “why?” Tell them about it!
“I’m really looking forward to having the time and financial freedom to be able to go on more vacations with my family.” or “… time and financial freedom to be able to pay cash for my kid’s college education!” Use what ever your ultimate goal is.
You need a business story of your own. You can customize this to match you and your situation. You can use this story in just about any situation that you are talking to prospects.
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