Duplication in network marketing



Duplication?  What a joke.


what is duplication in network marketing


I’ve heard so many things about duplication in network marketing. It’s making my head spin. One guru says that network marketing is a duplication business. A different one says that duplication is a myth. Who’s right and who’s wrong? Or are they both right, both wrong … I don’t know??


What is duplication in network marketing anyway?


Since you are in network marketing or at least considering it, you’ve probably sat through a business presentation. Either you watched a video, maybe a top money earner, or your best friend told you that you are going to be fabulously wealthy and all you have to do is find 6 people who want to be fabulously wealthy too.


Sounds pretty easy, right?


In a perfect world, no we don’t live in a perfect world, but close enough for network marketers. After all the dust settles on the white board, you’re left with a bunch of circles on different levels. You need to find 6 people, who all find 4 people, who all find 3 people. Then you turn around and show those first 6 people how to do exactly what you did and when enough of them do the same thing, you’re rich. Well, in a perfect world you would be.


duplication in network marketing is easy right


When you teach those first 6 people how to build an organization exactly like yours, that’s the duplication part of the business. They will duplicate your results.


How ever those 6 people find leads and prospects is up to them. It doesn’t mean that they have to use the same methods that you did. All that matters is that they are able to duplicate what you have built.


I read an article that said that if you ask 100 top earning, network marketers how they built their organizations, you’d get 100 different answers. If that’s true and I have no reason to think it isn’t, how can we expect our team members to all want to do the same things?


Everyone is different. Can we really ask everyone who joins our business to buy leads and make phone calls? Can we expect everyone to buy Adwords ad space and work the leads that come from Google? Not everyone will feel comfortable using the 3 foot rules to meet people. Should we force them to do that, because that’s the system the team uses?


Having one “team strategy” is probably not a very good idea.


I hope duplication in network marketing isn't your strategy


As a sponsor, it is your job to find out what ideas, skills and talents that each recruit has, then together, devise a strategy that will work for them. Doesn’t that seem like a more reasonable idea? We need to stop trying to force a square peg into a round hole.


Is network marketing really a duplication business? I think calling network marketing a business of duplication makes a great sound bite. It kind of seems like you’d want to have a system that everyone could do and make money, but I don’t think that it is the reality of the situation. I think everyone would be better served if a customized marketing strategy could be devised for the individual. One that is better suited to them.


Now if you can get everyone to take the same amount of action, then you might be on to something!


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