This is about network marketing, but it’s not another goal setting article!
No, this is not another goal setting article. I’m not asking you to think about what you want from your business. The fancy sports car or the big house, is of no consequence, for this article. I don’t want to know what you want to buy or where you want to go. None of that matters.
I want to know what you want your business to be. What will the actual business look like?
Let me try to be a bit clearer by giving you an example.
Small business owners are notorious for building a business that they are heavily involved in. It’s their business and they want to be part of it. They make up all of the advertising and marketing. They meet potential clients. They work up the price quotes for that prospect. They do the follow up. If they get the client, they do the scheduling to get the job on the books.
If they are selling a service, they may actually do the work for the client.
Then they wake up the next day and do it all over again.
They are so heavily involved in the day to day operations and they may be so critical to the functioning of the business that they may not ever get a vacation. They think that no one else could do what they do, even for a week. If they left to go on vacation, they might come back to nothing.
In essence, they have created a job for themselves. A job that takes more hours than they would’ve spent at a “real job.” At least it’s their business!
That’s not a very pretty picture, is it?
The business may flourish, but at what cost? That’s what I call working in your business and not on your business.
That’s probably not how you see your business, once you’ve built it. Think about it! What is your goal with your business? What will it look like?
What are we taught to do?
That’s easy! Sponsor, sponsor and sponsor some more. It sounds like a good idea, right?
Sponsoring people is the most profitable activity that you can do in network marketing. I’ve read many articles that are titled something like this, “How to recruit 30 people in 30 days.” or “Recruit people at will, with this new fancy method.”
Sponsoring lots of people is great, except for two things. 1. You can’t help, teach or work with all 30 of those recruits you sponsored in the last 30 days. There just isn’t enough time to do all of that. 2. It really isn’t necessary to sponsor hundreds of people to be successful.
Most of the top earners in network marketing have become successful by sponsoring around 20 or maybe 25 people, personally. That’s it. That’s not to say that they didn’t continue to sponsor more people, after they became successful.
Getting back to the question at hand. What do you want your business to look like?
To me, the ultimate goal in network marketing is to build a team of people who can build their own team, without you.
Find the leaders
What are leaders, in network marketing? They are the people who will go out and build a team without you.
Now, you may be asking, “If I am supposed to find people who will build a business without me, then why not sponsor more and more people?”
Because that is like throwing meatballs against the wall and seeing if any of them stick.
Generally speaking, this is how most people try to build their network marketing businesses. This is also why most people fail at network marketing.
It isn’t reasonable to sponsor 30 people in 30 days and tell them all to go to a website and watch the video on how to build a business and think that any of them will go out and build a business.
The studies that I’ve read, say that an individual can work, effectively, with about 5 other people at a time. When I say “work with,” I mean, the hand holding, one on one training that most new network marketers need, in the beginning.
Remember that all of this is brand new to most people who have never run a business. There are a lot of skills that need to be learned and they must be learned in a way that will allow them to teach others how to do the same things. Otherwise, you will never have people who can build a business without you.
Does this change the way that you see your network marketing business?
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