To hype up network marketing or not to hype up network marketing – that is the question


Take the hype out of network marketing!


there's too much hype in network marketing


It seems that there is a movement beginning within the ranks of the gurus. They are trying to raise the stature of the network marketing industry. One of the gurus says that they are trying to “Make Network Marketing Great Again!” I’m just not sure when it was all that great or even seen as something that was great. It seems that network marketing has a very long and infamous history of chasing people around to try to get them to join or buy the products. Network marketers have been willing to do and say just about anything in their quest to get rich through network marketing.


I’ve always said that I certainly understand where this attitude came from. The “I’m going to recruit them no matter what” attitude has been around since the beginning. If you tell someone that this business is easy and that everyone will want it, what do you expect? You’re going to get what we have now, a bunch of distributors out there chasing people, making claims that don’t just seem to be too good to be true they are too good to be true and sponsors pushing their recruits to make them rich.


I heard it from a guru that there are some countries out there that don’t think that network marketing is the laughing stock of the business world. They never said which countries those are. I’ll have to take their word for it.


That particular guru did some training, recently, about removing hype from the industry. I think it’s a good goal so I don’t mind sharing some of what they said.


First, let’s define what hype is:


According to dictionary.com Hype is:


to stimulate, excite, or agitate

to create interest in by flamboyant or dramatic methods; promote or publicize showily:

to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc.

to trick; gull.

exaggerated publicity; hoopla.

an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.

a swindle, deception, or trick.


I used every definition that they provided because they all seem to apply to the situation in network marketing.


Why are people willing to hype up network marketing?


I would say that most people who are using hype are trying to get around going through the real sales process. Apparently, the real sales process takes too long and they’d rather promise their prospects the moon and beyond. They’d rather be telling their prospects that this is an easy business and that everyone wants it. They would rather tell people that it’s not selling that it’s really sharing. Their willing to do and say anything in order to recruit that person.


network marketing is really easy to do


Do you have to hype up network marketing to get people to join you?


I don’t know about you, but I have no interest in being “that guy.” I don’t want to be a pushy, high pressure salesperson. I don’t want my friends and family to turn around and walk the other way when they see me. I’d rather just say this is what I have to offer and this is how I can help you. If they’re interested then great let’s get to work. If they aren’t interested, maybe they know someone who might be.


My opinion is that there are enough people out there who will be interested in working in network marketing. We just need to take the time to find them! Treat them professionally and help them to do the same thing!



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