The key to success in network marketing

Everyone’s looking for the Holy Grail

of network marketing success


the Holy Grail of network marketing


I would think that most network marketers would say that taking action is the key to success. You’ve probably heard the old, Burke Hedges saying, “Ignorance on fire is better than knowledge on ice.” Too many network marketers, that may seem like the wisdom of the ages.


What is ignorance on fire?


According to the Merriam-Webster Dictionary, the definition of ignorance is: A lack of knowledge, education, or awareness.


According to the Urban Dictionary, the definition of “on fire” is: A state of mind in which people believe that they are unstoppable and can do anything they want.


Ignorance on fire would seem to mean that a person has the state of mind that they can do anything even though they have a lack of knowledge or education. I have one question for you. If you have no idea what you’re doing, how can doing a lot of it make you successful?


If you run around looking like a chicken with your head cut off, you’ll look really busy, but you won’t get very much done.


What is knowledge on ice?


don't be a network marketer on ice


According to the Merriam-Webster Dictionary, the definition of knowledge is: The fact or condition of knowing something with familiarity gained through experience or association.


According to the Urban Dictionary, the definition of “on ice” is: Out of activity. In a state of abeyance or inactivity, cessation, or suspension.


Knowledge on ice would seem to mean, that a person knows what to do, but isn’t doing it.


I would say that neither of the two choices is very good. On one hand, you can make a fool out of yourself by talking to people and not know what to say. That doesn’t seem like it would ever be effective. On the other hand, you could know what to do, what to say and choose not to do anything with that knowledge.


The best of both worlds!


“Ignorance on fire is better than knowledge on ice. But there’s nothing more powerful than knowledge on fire.” – Ivan Misner.


The two are an unbeatable combination. Having the knowledge of what to do and possessing the belief that you can do anything, will take you all the way to success!


What’s the problem?


The problem for most network marketers is that they join a network marketing company and they have no idea what to do. They are told to make a list of everyone they know, to read Think and Grow Rich and to go out and talk to everyone on their list.


For most people, that’s a recipe for disaster!


Sending someone to talk to people without them having the proper knowledge is the definition of ignorance of fire. All network marketers need to be acquiring the knowledge and skills that they’ll need in order to conduct their business, effectively.


You should be willing to invest your time and your money into getting these skills. Without them, all you’ll ever be is ignorance on fire. With them, you have a great chance of finding the success you’re looking for.



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