That’s the “No Friends Left” club
It’s a club that most new network markets wind up in soon after they sign up with their companies. It’s not fun to be a member of the club. It’s not their fault, though.
All of the major network marketing companies do the same thing. They tell you to make a list of all of your friends, relatives, neighbors and co-workers. You are told to go out and try to recruit these people. I have to admit, that on the surface, this seems like a good idea. After all, these are the people who know you, like you and trust you. Everyone knows that it is easier to “sell” something to people who know, like and trust you.
The big problem with starting with these people is that they know you. These people have been around you for many years and some have been there, your entire life. They’ve watched you go to work everyday and not rock the boat. More than likely, you’ve never run a business before. Why would these people, in your life, think that you are going to be the next Donald Trump?
That’s not to say that you can’t be or won’t be. Hopefully, the people who know you, know the “old you.” You have started a journey of change and growth. You’re learning new skills. You’re on the road to success, now!
As you contact your friends and relatives, what happens?
They say, “No,” to your business. You might find someone in there who is in search of something different and say, “Yes,” but that doesn’t happen very often. Then your upline tells you to follow up again. You ask them again and again and again. Pretty soon your friends and relatives turn and walk the other way, when they see you.
All of your friends are tired of being hounded about joining your business.
There you go. You have no more friends left. Sad, but true!
Is it possible to recover from being in the NFL club?
The good news is, yes, it is possible!
I’m about to give you a technique that can, actually, be used by anyone in network marketing. It doesn’t matter what stage you are in your career. It doesn’t even matter if you are in the NFL club or not. Anyone can use this technique.
You want your friends back and you would like to visit the relatives, every once in a while, but no one wants to see you or talk to you. What are we to do? First things first. An apology is in order!
You’ve probably bugged them and begged them to join your business or at least buy a product from you. They’ve probably felt like they were being stalked. That’s not a good feeling. Again, it’s not your fault!
I am going to suggest that you hand write an apology note. I know, a phone call or an email would be quicker and probably easier. That’s the point. You want it to look like it really matters to you that they forgive you and it should! You’ve taken the time to think about what you want to say to them and you have hand written a letter to them. This will have a big and lasting effect on them.
In this letter or note you should tell them that you are sorry that you have chased them around town, trying to get them to go to an opportunity meeting with you. You are new to this business and you didn’t know what you were doing. You were just doing what they told you to do. You should say that you know that you should’ve respected their decision about it and not kept going after them. You need to also tell them that you promise not to mention the business when you talk to them, unless they ask you about it. Tell them you value their friendship and that you want to stay friends with them. Then you need to suggest that the two of you get together for coffee or lunch to chat. That’s it. You don’t want to go on and on here.
You should be able to get most of your friends, relatives, neighbors and co-workers back on speaking terms.
This is the part that anyone can use no matter what the situation is. You don’t have to be trying to get out of the NFL club, you just need to want to build your business
Once you are back on speaking terms, you need to write another letter. You want to let your friends, relatives, neighbors and co-workers that you are starting a business newsletter and that you have put them on the list to receive it Let them know that it will be mailed out about every 4-6 weeks.
Your newsletter should include the progress that you are making, in your business. You can tell about how you are advertising for new leads. You can let them know how many leads that you got from the advertising and how many saw the business plan. If you recruited people into your business or sold products to someone, you can tell them about that. Tell about your triumphs and about your troubles.
Business is hard, don’t make it seem like it is all a bed of roses. Tell the story about the “one that got away.” People loves stories, good or bad.
You can use your newsletter to advertise or promote your opportunity and products. Advertising your business opportunity should consist of a a couple of sentences asking them to call you, if they have an interest in learning more about it.
To promote your products, write a review about them. Tell all about them and your experiences using them.
You might want to tell about the successes of others, until you have successes of your own.
You can have a special celebration issue, when you get promoted to the next level, in your company’s compensation plan. Keep the newsletter fun, entertaining and educational. The possibilities are, nearly, endless.
Having a newsletter is going to do three things for you
First, it will show everyone that you are committed to being a success in your business. Second, it will make you accountable to all of these people. If you quit, everyone will now it. This makes success the only option! Lastly, it is really good marketing to the people who know you, like you and trust you. When you start having some success in your your business, people are going to want to know if they can do it too.
Imagine how many of your friends will call you when you write about the $1,500.00 bonus check you got that month. There aren’t too many people who couldn’t use a shot of cash like that!
This works if you are in the NFL, but someone new can use this right out of the gate and bypass the NFL club altogether!
Besides, who wants to chase down their relatives trying to get them to sign up with your business?
Please share this article with your downline! It might help them!
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