It seems that most network marketers are “recruiting down.”
What does “recruiting down” mean? Recruiting down is when you recruit someone who is at your same level of business knowledge or lower.
Let me blunt. Would you, honestly, want to recruit 25 people just like you? I know that there are some people out there that would truly want 25 people, in their business, with their same business knowledge and work ethic. I would think that there are a lot more people who would say, “No.” They wouldn’t want 25 people in their business just them.
It’s not that you’re a bad person and it’s not that they are a bad person, it’s just that we want to find people who are at our level of higher. That gives us a better chance at success.
We should want to find high quality people to recruit. A high quality person is someone who wants to make a lot of money in their own business. They aren’t afraid of hard work, in fact they realize that in order to make a lot of money, it will definitely take a lot of hard work, they are willing to do the work and they are dedicated to their own success.
Are you recruiting diligent, hard working people? Are you finding people who are willing to put in the work and effort in order to be successful?
Judging by the success numbers, in network marketing, I’m going to go out on a limb and say that most network marketers are not recruiting very high quality people.
Part of the problem is that network marketers are appealing to the lowest common denominator. They are telling their prospects that making a lot of money is easy. They tell them that most people want what we have to offer and that the products sell themselves.
When you tell someone that it is easy to make money, who reacts to that message? The type of people who jump at that message are the people who want something for nothing. They are the ones with the “lottery mentality.” They aren’t the type of people who are going to make a long term commitment to a business. They are looking to get lucky and strike it rich quick. Why would they want to work hard, they already have a job that they have to work hard at.
They aren’t willing to get into the trenches and work for themselves. They aren’t willing to roll up their sleeves and “get dirty.” They want what you told them this business is, easy money.
The problem is that most network marketers aren’t too picky about who they recruit. They just want to get a few warm bodies involved in their business. They’ll worry about making money later. If you get picky, that makes recruiting even harder. You could go from recruiting 10-12 people per year down to 1 or 2 people. The numbers are not important to this discussing. The principle is.
Is it better to recruit a bunch of people who aren’t going to do much for or in their businesses, because you’ve told them that making money is easy in this business and it’s not. Or is it better to recruit fewer people who go into the business knowing that they will have to put in a lot of hard work?
Yes, you’ll probably talk to more people, but you will recruit better people or at least the odds of doing that will increase. The odds of you being successful will also increase.
Why do so few people succeed in network marketing? I think that network marketers are doing themselves and the industry a disservice by recruiting people who probably shouldn’t be in the business.
What I want to know is if there is an ex network marketer out there, who showed their company’s full business presentation to 1,000 qualified people and never made any money?
Do yourself a favor and try to only recruit those high quality people who know that in order to get the big payoff in network marketing that it will require hard work!
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