The promise of network marketing



What is the promise of network marketing?



It seems to me that the promise of network marketing is that it will be a team effort. People helping other people to succeed. Why can’t fellow MLMers share their business ideas with each other? Why can’t we work together so we all can find the success that we all deserve?



the promise of network marketing


I think that the days of every person for themselves is over. We’ve held that attitude for way too long. It is time for a change.


The number of people who make it to the top level is very low. Maybe 1 in 7,500 people make it to the top level of their company. Would doubling that number or even tripling it be too much to ask? That would mean that 2 or maybe 3 people out of 7,500 would reach top.


If working together means that we could get 3 people to the top, wouldn’t it be worth it?


Think about it. It’s up to you.


A little of my story in network marketing.


My first experience with network marketing was when a high school friend called me and said that he had a business opportunity for me. I was always up for a good business idea. I met with him at his house. To his credit, he was able to do the business presentation by  himself.


He brought out the white board and marker. He started drawing circles and had lines connecting them. I had no idea what he was doing, but it was sure pretty looking. I heard stuff like, you, me, 6-4-3! If you make it to this level, you’ll be making $16,000 a year. When you get to this level you will make $50,000 a year and when you get to the top level, you will be making over $100,000.


Needless to say, the thought of making $100,000 per year was very tempting.



there's a lot of money in network marketing




That was 1982. $100,000 went a lot further back then.


My one question for him was, “How hard is this to do?”


He said that he would help grow my business. I signed the contract, paid my $299.00 and I was on my way to untold riches. Or so I thought.


He gave me a memory jogger. Need I say more?



will a memory jogger deliver the promise of network marketing?


We went to all the conventions and bought lots of tapes and books. The higher ups said the tapes and books would make us rich, or some such nonsense.


I never recruited a single person and my friend, well he did manage to recruit 2 others.


I think I lasted about a year then I dropped out.  How long can the average person last in a business when they aren’t making any money?  I was actually losing money because I did what they told me to do and I bought the books and tapes.


Nice story, huh? I bring it up because I walked away thinking that the promise of network marketing was never met.


I joined because I thought I was going to get help building my business. I kept hearing things like, you own your own business, but you’re not in business alone. That was never the case. For the most part, I was left to my own devices.


That didn’t work out for me.


I tried network marketing at least 6 more times over the years. All of those attempts failed. I never even recruited one person in all the years. It was pretty sad. I never got any help. Just a memory jogger and a “good luck to you!”  More broken promises.


Now fast forward 10 years. I tried network marketing one more time. I got the same promises of help. I didn’t hold my breath. To my surprise, I actual got help. It wasn’t much, but I made the most of it. My sponsor made a sales page for the team. He created a webinar for us. I learned how to conduct the webinars, too.  I wasn’t just along for the ride. I wanted to help the team build a profitable businesses!



it's time to work together in network marketing




We all had a sales process. It worked and it worked well. I used Google PPC to send people to the sales page. On the sales page the visitor could sign up for the webinar. If they attend, we had emails to follow up.


Looking back on it, the process was kind of weak but, it was good enough. My sponsor and I both made it to the top level of that business.


That was all the help I needed. I didn’t want my sponsor to do the work for me, I just needed a  to direction to go in.


(If you want to read the rest of the story, you can read my bio page.)


I bet there are a lot of people out there that are just champing at the bit to just get that much help.



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