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Two wrongs don’t make a right

 

 

But 3 lefts do!two wrongs don't make a right

I guess that maybe rants come in threes as well. This is my second rant this week. We’ll see what happens the rest of the week.

 

I’m kind of tired of all the network marketers and especially the gurus trying to tell everyone that traditional business fails just as much or more than network marketing businesses.

 

First of all, that’s not true. According to the Bureau of Labor Statistics, Business Employment Dynamics, about 2 out of every 3 businesses survive their first 2 years and nearly 50% of them survive 5 years.

 

Here is a pdf that was put out by the SBA that quotes that study.

 

If you looked at the second graph on the page you’d see that 20% to 40% of businesses survive 10 years. This is no where near the 95% of businesses failing in their first 5 years that the network marketing industry tries to sell to the public. I guess they’re wanting network marketing to look as good as it can.

 

Even if the statistics that they are try to use are correct and 95% of traditional businesses do fail in their first 5 years, I’m not sure how that helps sell network marketing. Are they trying to say that network marketing is just as good as a traditional business? Are they trying to say that because 95% of businesses fail that someone shouldn’t be afraid of network marketing because 97% of network marketing businesses fail and that’s pretty close?

 

What I really want to know is if they are including network marketing businesses in their statistics.  That would mean that the success rate in network marekting is bringing down the average survival rate of regular businesses.

 

50% of businesses survive 5 years

 

Eric Worre is fond of saying that network marketing is better than a traditional business. I think his catch phrase is, “It’s a stone cold fact that we do have a better way.”

 

How can he say that if they failure rate is the same as a traditional business?

 

Worse yet, how can he say that if the Bureau of Labor Statistics are right and nearly 50% of businesses survive 5 years?

 

I’ve read numbers like 50% of network marketers will quit their business in their first 90 days. It would seem that 90 days versus 5 years is not much a comparison.

 

Even if Mr. Worre is talking about comparing a job to network marketing I think that he’s mistaken there as well. If you look at any Income Disclosure Statement you’ll see that maybe 3% to 7% of network marketers are making any money at all. It could be a lower percentages than that because the network marketing companies will freely admit that their numbers don’t add in any monies spent on a network marketer’s business. As far as I know, everyone who has a job makes money.

 

Yes, it seems like I am saying that having a job is better than network marketing. In a lot of ways, it is. I’d also say that for most people having a job is a better idea! Running is a business is difficult. You’re going to have problems all the time and most people aren’t equipped to handle that.

 

I’m just looking for a bit of intellectual honesty from the network marketing industry.

 

Then again, if my job was to sell my network marketing courses and coaching, I’d probably say that network marketing was a better way too!

 

 

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Are you getting in your own way?

Network marketers arise and get out of the way!

 

get out of the way

 

There are only 2 types of people who stay in network marketing longer than a few months. The first are the people who joined so they can get the wholesale pricing for the products. They really like the products and just stay in the business for to make sure they get them at the lowest price possible. You’ll need a lot of these distributors/customers on your team if you want a to build a big business. Make sure that you don’t discount them. Then you have the rest who are still of the mind that they’d like to make money in the business.

 

Of those distributors, who still want to make money, you have 4 different kinds of people.

 

You have those distributors who are taking regular, consistent and effective actions over a long period of time. They are in the network marketing business for the long haul. They may not get rich, overnight, but don’t count them out. They’ll be around for years and it’s from those people that you’ll find the successful people. It may take them 2 or 3 years or maybe even 8 to 10 years, but sooner or later they will build the business that they’ve always wanted. They’ll never give up the fight.

 

Then you have those distributors who work the business sporadically, They don’t quit, but they have a difficult time maintaining any consistency. They are the ones who will always be making money, but they may never get rich.

 

The third kind of people are the ones who get started and then stop when they find out that it’s difficult. They may have talked to some of the people in their “warm market,” but didn’t have any luck or at least not much luck. They still want to make money, it’s just that they don’t really know how.

 

In the fourth group, you have all the people who want to make money, but they can’t seem to get out of their own way.

 

in network marketing

 

They may be perfectionists, they may have an overwhelming and paralyzing fear or maybe they don’t know what to do to get started.

 

Perfectionists

 

These people may have some ideas on what they’d like to do, but when they get ready to get started they decide that they can make things better and it’s for the best if they wait until things are just right. They work and re-work things until they … well, they never get started.

 

My suggestion for this is to stop where you are and live with what you have now. Then put it into practice. It might be good enough as it is now. Or it could need a bit of work. You should be able to tell where it needs work.

 

Fearful distributors

 

I believe that most people, who never get started, do that because they are afraid of something. More than likely it’s a fear of failure or fear of rejection. There are a lot of platitudes about this like, “Failure isn’t failing until you quit.” Then there are people who will tell you that rejection isn’t rejection. Your prospects aren’t rejecting you, personally, they are rejecting the idea of owning a business. While that may be true, trying to convince that kind of distributor that they aren’t being rejected, when someone tells them “No,” is nearly impossible. The average network marketer is going to take that rejection personally, almost every time.

 

I think that it takes a quantum leap in mindset changes to get to the point of hearing the word “No” and not taking it personally! It will probably take a year or two in psycho-therapy to get over that feeling.

 

If you want a quicker way to come to terms with the word “No,” I’d suggest talking to people and bringing a “wing man” with you. You want that person right next to you as you talk to prospects. They don’t have to say anything, they just need to be there for moral support. I don’t know why, but you will get a boost in confidence when you have a partner with you. If things don’t go well with that prospect and they say “No,” you’ll have someone there to help you get over that “rejection.”

 

The main thing for all network marketers is to get into action and learn from their mistakes. Make adjustments along the way and soon enough you’ll have something that works a certain percentage of the time. Once you get to that point, it’s just a matter of time until you find success in network marketing!

 

Get out of your own way, have a plan and get to work!

 

 

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So many people fail in network marketing

 

Why?failure in network marketing

I wrote an ebook, several years ago, that explored the subject of why so many people fail in network marketing. I came up with several dozen reasons why people fail in network marketing. I came to the conclusion that people fail because they aren’t making any money. If a distributor isn’t making money, they can’t stay in business for long. The problem is really that most network marketers are actually losing money. There’s only so long that you can stay in business when you lose money every month. How long do they last? It depends on how much money that they have and how much of it they’re willing to lose. If someone is broke when they join and they lose money their first month, they’re probably going to quit after 30 days or probably less.

 

I believe that most people who join network marketing don’t have a lot of money to throw at the business. I’m not sure that it’s “the lottery” mentality that gets them to quit. I think that they’ve been told that it’s easy to make money in this business and it’s not. They’re willing to use their last $300.00 or use a credit card to get into the business. They do this because their friend or relative told them that it was going to be easy and when they find out that it’s not they have no choice but to quit.

 

This is the worst and most heinous lie in network marketing! No one should ever be told that network marketing is easy. It’s not!

 

I heard one of the gurus saying that they thought that lack of commitment was the reason that most people failed in network marketing.

 

On the surface, that sounds like a real reason, right? That could be it or at least a part of the reason. I walked away from the guru’s video thinking that if only more people made a commitment to their own success and to their business.

 

network marketing isnt easy

 

I thought about it for a while and I started to feel like, “There you go again,” blaming the new distributor. I agree that ultimately it’s up to each individual to take responsibility for what happens in their business, but sponsors and other upline bear some responsibility as well!

 

Most people come to network marketing with little to no experience and usually have no idea of what to do. I believe that the distributor’s upline should help them to get started on the path to learning what to do. Then they need to get some practice using the verbiage that best suits the new distributor. After that, they need to go out into the real world and figure out what works for them.

 

Once the new distributor knows what they are going to say to a prospect, then it comes down to making a commitment.

 

If they have something that works, for them, then it’s just a matter of time and putting enough people through their “system” before they will find success.

 

Unfortunately, most people never get that far. No one teaches them what to or what to say and they never make any money. We all know what happens to people who are losing money every month!

 

If you have a sales process that works for you, then you’re obligated to teach that to all of your personal recruits and the rest of your downline. If you don’t have a sales process, then you need to get one! Find someone in your upline or go outside of your company and find someone who can teach you what to do and what to say at teach stage of the process then you need to practice it enough and use it enough so that you can teach it.

 

Yes, a lot of people fail in network marketing, but I don’t think that it’s necessary that they do. They just some help and guidance!

 

 

I hope you found this article valuable!

 

Please share it with your downline! It will help them, too!

 

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