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Network marketing – is it just a big numbers game?

 

You can turn your network marketing business

into a numbers game!

 

network marketing can be a numbers game

 

I hear this all the time … “It’s just a numbers game!” Are the people who say that, right? I do believe that at some point it does become a numbers game.

 

What is a numbers game, anyway?

 

On dictionary.com, the term “a numbers game” is defined like this: A numbers game is a situation in which the most important factor is how many of a particular thing there are.

 

To a network marketer, “a numbers game” means that once you do something enough times, you’ll accomplish the goal or complete the task.

 

In network marketing, a numbers game means that a distributor just needs to talk to enough people in order to achieve their goals. Unfortunately, this isn’t always the case. A network marketer can talk to people until they’re blue in the face and never get anywhere, if they don’t know what they’re doing.

 

If an untrained network marketer went out into the world and said, “I’m in network marketing, do you want to join?” How many people would sign up? That person might get lucky and find a couple of people who might say, “yes,” but more than likely, they’d just hear, “No” a lot and give up fairly quickly.

 

There is a 3 step process that turns network marketing into a numbers game. Once it’s a numbers game then it’s just a matter of putting enough people through the process to get to what level you’d like to get to.

 

network marketing sales process

 

Step 1 is to get trained. Network marketing is a skills based business and you have to have the skills in order to do this business, successfully. They basic skills that every network marketer needs are building rapport with prospects, inviting them to see a business presentation or product demonstration, giving that presentation or demonstration, answering objections, following up with the prospects and training your recruits to do the same thing that you’re doing.

 

Step 2 is to develop your own sales and recruiting process. Once you’ve mastered the basic skills, you’ll need to figure out exactly what you’ll say at each step of the process. It’s anyone’s guess on what verbiage will work best for you. You can read other people’s scripts to get an idea of what you might want to say, but trial and error will work best for this. You can write down 5 to 10 different things that you think might work at each step. Then go out and test them. Once you figure out what works best, at each step, you’re ready to go to work.

 

Step 3 is to start to run people through your sales process. You’ve mastered the basic skills and you know what you’re going to say at each step of the sales process. Now it’s a numbers game!

 

It’s at this point that you should know how many sign ups you get per 100 people that you talk to and from that, you should be able to figure out about how many people you’ll need to take through your sales process in order to recruit the number of people that you need.

 

 

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Setting the next appointment in network marketing

 

Network marketers need to set up a follow-up meeting

 

network marketing follow up meeting

 

“There’s only one reason to have an exposure and that’s to set up the next exposure.” I can’t tell you how many times I’ve heard that statement, over the years. I’m not so sure that I agree with it or not, but seeing as you’ll hear it from the gurus, it must be true!

 

I always thought that the object of exposing someone to your business opportunity or your products was to sell them something or recruiting them. If they weren’t ready to make a decision, that’s when you would need to set up the next appointment.

 

Selling your products or services as well as recruiting people into your business is a process. It’s rare that someone will sign up for your opportunity or buy something from you the first time that you talk to them. It can take anywhere from 4 to 10 different exposures in order to get someone to make a decision about your product or your opportunity.

 

Most network marketers will talk to someone once or maybe twice and then they figure that the prospect has no interest in what they have to offer. At that point, the network marketer really has no idea what the prospect really wants to do. Maybe they really have no interest, but maybe they just don’t have enough information to make the decision. The distributor should keep talking to them for as long as it takes to get a decision from them.

 

What are you going to do?

 

You need to get them to meet with you or at least see something else that’s in the sales process. It could be that you’d want them to move to a video or a 3-way call. You may want them to attend a hotel meeting or a product demonstration. It’s up to you where and when you get them to the next exposure, but you need to get them to the next one.

 

This doesn’t mean that you have to spread out the exposures. You can and you should want to move them through your sales process as quickly as you can. This means that you should be getting their eyeballs on some sort of information about your company, the compensation plan or the products as often as you can and until you get a decision from them.

move them through the network marketing sales process

You want your prospects to be interested, engaged and moving forward. Until they tell you that they have no interest in doing what you’re doing, you need to stay in touch with them. Never give up on anyone. You never know when their circumstances might change.

 

How do you move a prospect through the sales process?

 

At the end of their first exposure, you need to wait to see if your prospect is ready to make a decision. If your prospect doesn’t jump out of their skin and demand to join or buy, what should you do? You need to ask them one simple question.

 

“Would you like to see more?”

 

This question is non-threatening and it’s not pushy. It also helps them to make some sort of decision. If your prospect doesn’t have any interest, they can say, “No.” If you do get a “No,” at any step of your sales process, you can stop moving them through that process. This doesn’t mean that you never speak to them again. It means that you can concentrate your efforts elsewhere and check in with that prospect to see how they are doing and if their circumstances have changed.

 

If they say, “Yes,” then you can set up the next appointment. This keeps them engaged and it allows you to easily get that all important next meeting!

 

 

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The key to success in network marketing

Everyone’s looking for the Holy Grail

of network marketing success

 

the Holy Grail of network marketing

 

I would think that most network marketers would say that taking action is the key to success. You’ve probably heard the old, Burke Hedges saying, “Ignorance on fire is better than knowledge on ice.” Too many network marketers, that may seem like the wisdom of the ages.

 

What is ignorance on fire?

 

According to the Merriam-Webster Dictionary, the definition of ignorance is: A lack of knowledge, education, or awareness.

 

According to the Urban Dictionary, the definition of “on fire” is: A state of mind in which people believe that they are unstoppable and can do anything they want.

 

Ignorance on fire would seem to mean that a person has the state of mind that they can do anything even though they have a lack of knowledge or education. I have one question for you. If you have no idea what you’re doing, how can doing a lot of it make you successful?

 

If you run around looking like a chicken with your head cut off, you’ll look really busy, but you won’t get very much done.

 

What is knowledge on ice?

 

don't be a network marketer on ice

 

According to the Merriam-Webster Dictionary, the definition of knowledge is: The fact or condition of knowing something with familiarity gained through experience or association.

 

According to the Urban Dictionary, the definition of “on ice” is: Out of activity. In a state of abeyance or inactivity, cessation, or suspension.

 

Knowledge on ice would seem to mean, that a person knows what to do, but isn’t doing it.

 

I would say that neither of the two choices is very good. On one hand, you can make a fool out of yourself by talking to people and not know what to say. That doesn’t seem like it would ever be effective. On the other hand, you could know what to do, what to say and choose not to do anything with that knowledge.

 

The best of both worlds!

 

“Ignorance on fire is better than knowledge on ice. But there’s nothing more powerful than knowledge on fire.” – Ivan Misner.

 

The two are an unbeatable combination. Having the knowledge of what to do and possessing the belief that you can do anything, will take you all the way to success!

 

What’s the problem?

 

The problem for most network marketers is that they join a network marketing company and they have no idea what to do. They are told to make a list of everyone they know, to read Think and Grow Rich and to go out and talk to everyone on their list.

 

For most people, that’s a recipe for disaster!

 

Sending someone to talk to people without them having the proper knowledge is the definition of ignorance of fire. All network marketers need to be acquiring the knowledge and skills that they’ll need in order to conduct their business, effectively.

 

You should be willing to invest your time and your money into getting these skills. Without them, all you’ll ever be is ignorance on fire. With them, you have a great chance of finding the success you’re looking for.

 

 

I hope you found this article valuable!

 

Please share it with your downline! It will help them, too!

 

If you liked this article called, The key to success in network marketing, please Like it below on Facebook and be part of the conversation by leaving a comment below.

 

There is also code in the box below if you want to link to this article. Just copy and paste it into your blog or site. Thank you!

 

To read more training articles about Network Marketing, click here!