What does your ideal prospect look like?


Who is your ideal network marketing prospect?


define your ideal prospect


Not all prospects are created equally. Some are better than others. The trick is to find the ones that are better. This is no small task. Network marketers have been told, by their upline, that everyone will want their business opportunity. They take that to heart and begin by talking to everyone they meet. I believe that this is where the trouble begins. The new network marketer is ill-equipped to deal with the amount of rejection that they will get from most people that they talk to. There’s only so much rejection that the average person is willing to suffer through before they’ve had enough and quit the business.


The fact that most new distributors are willing to recruit anyone with a pulse, is disturbing as well. Recruiting anyone who can fog up a mirror will start a process that I like to call the revolving door syndrome. This is when a distributor loses their downline as fast as they can recruit them. This is a very disheartening phenomenon. When a distributor’s downline is quitting, it makes it more likely that the distributor will quit, too.


How can network marketers give themselves a better chance of recruiting good people?


First of all, you must locate people for whom the time is right. Most people have several times in their life when they would be open to looking at a different way to make money. Some people have several times per year. The job of a network marketer is to find the people who would be ready for a change.


They must also define their ideal prospect. What traits will the ideal prospect have?


Here are 5 traits to look for in your ideal prospects.


1. The ideal prospect should have a lot of people in their sphere of influence. This can include their hot market, their friends, relatives, co-workers, and neighbors. It can also include people in their warm market. These people could be friends on Facebook or other social media sites. I like to talk to people who have between 1,000 and 2,000 Facebook friends.


2. They must have credibility and influence in their hot and warm markets. These types of prospects are looked up to by their hot and warm markets. When they recommend something, their friends listen to them and check out the thing that is being recommended.


what traits do your ideal prospects have


3. You will want your ideal prospect to be entrepreneurial minded. Former or even current business owners can do very well in network marketing. Don’t limit yourself to those kinds of business owners. Someone who owned a lemonade stand or a paper route are entrepreneurial minded as well.


4. Your ideal prospect should be coachable. There are many new skills that a new distributor will need to learn. Very few people will be able to make a lot of money, n network marketing, by just using the skills that they came to the business with. There will be a learning curve, for most people. If you try to teach someone and they think they know it all, it will be a rough road for both people.


5. You want to find people who you genuinely like and others like as well. A negative person with a bad attitude will hurt your business. Trying to help someone like that is too difficult for most people. The network marketing business is tough. You and your team will need all of the support you can find. Finding people who are happy and have a positive outlook on life are the people that you’d prefer to work with.


I would suggest that you could save yourself a lot of time and trouble by defining who your ideal prospects are and start talking to those people, only!



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Network marketing – Customers and product users


I need new network marketing distributors?


network marketing customers


Customers and product users? That sounds like the same thing, doesn’t it?


There are two different kinds of people who are going to buy your products. The first are your customers. The second are the people who joined your business, but they aren’t really doing anything with the business side of things. They love the products, but something is holding them back from going out and recruiting people.




Customers are the people who buy the products, but they aren’t a distributor of those products. The customers are the life blood of your business. Without customers, you aren’t going to get paid. Since 1979, the Federal Trade Commission has required that a certain percentage of product sales must be to people are not distributors for the company.


I usually suggest that every distributor have at least 10 customers and I would strongly suggest that a distributor have enough customers so that there is about $300.00 to $500.00 of profit for them. You can get this number by dividing $500 by the average profit per sale that you get. This should include retail profit and your commission. The average distributor will stay in the business, longer, if they are actually making a decent amount of money.


If you are willing to treat your customers like they are gold, you’ll only need to gather customers once. You may have to pick up a few customers along the way, in case someone moves out of the area or quits buying your products for other reasons.


Product users


Product users are distributors who aren’t building a business, yet. The distributors who are just using the products are helping your group volume numbers, so they are very important to your overall business.


You shouldn’t count these people as customers in your customer totals. You aren’t getting the retail profit from their sales, although you might be getting some commission from the sales.


Should you recruit customers and try to get product users to build a business?


This is a favorite way, of many network marketers, to get new distributors. You can mess yourself up, if you’re not careful. In the beginning, you should be getting most of your income from your customers. If you try to recruit a customer and they aren’t ready for this, you might make them mad enough to quit buying your products.


happy customers can make good network marketing distributors


They are happy to be customers, but will they even entertain the idea of becoming a distributor? Some will, but many won’t. To suggest that they try to find other customers and also try to build a business, may not be something that they have any interest.


I would suggest that a distributor who wants to recruit a current customer do so by using an indirect method of recruiting. You do this by asking the customer if they know anyone who would be interested in signing up to be a distributor. It’s not unusual for someone, in business, to ask for referrals. This type of approach is very gentle and shouldn’t ruffle anyone’s feathers. If they do give you a referral who does want to sign up, you can go back to the customer and let them know that they will be joining your business. You can give them the opportunity to have the customer sign up and have the referral sign up below them. This doesn’t always work, but you shouldn’t have customers quitting on you.


You can use a similar approach for distributors who are just product users. You can ask them for referrals, as well. You just let them know that anyone who decides to join will be placed under them. Having someone sign up under them may reactivate them.


Always, always, always put a sign up, that was a referral from a product use,r under them. The last thing you want to do is to alienate a distributor, even if they are just a product user!



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Are you playing the blame game?


No one ever is to blame!


the blame game


Are you one of those people who thinks that every bad thing that happens to you is someone else’s fault? If someone else is to blame when something bad happens to you, then someone is responsible when something good happens to you, right? No, it never works like that, but it should.


You shouldn’t accept the cheers for your successes if you aren’t willing to to the blame for the things that go wrong.


However, we are all too happy to take the accolades of the successes we experience, but we are just as quick to pass the buck or responsibility when the bad things come along.


If you are playing the blame, then you are giving up control over your life.


People have a tendency of thinking that everyone else is just like they are. If they have given up control over their own life, then other people must’ve given up control of their lives. If other people have found success, then it must’ve been dumb luck. If they don’t control their life, then what else could it be?


Haven’t you ever heard someone say that “they must have been lucky to reach that level in the company?”


Why do we do that?


I believe that it starts when we are very young. In our childhood, we are constantly asked, “Did you do that?” No matter what we say, in response to the question, we find out that there are consequences to our actions. If what we did was a good thing, we learn that we are praised and rewarded. If what we did was a bad thing, then we learn that we’ll be punished or scolded.


It doesn’t take too many scoldings or punishments to convince us that there has to be a better way!


The next time we’re asked, “Who ate the last cookie?” or “Who broke the dish?” we know not to take responsibility. More than likely, whoever broke the dish or ate the last cookie is going to get in trouble. Who wants to get in trouble? Not many of us.


We also learn that not getting in trouble is a reward, of sorts. Because it feels pretty good to not get spanked, yelled at, grounded for a week or have privileges taken away.


By the time we move out of our parent’s house, we’re set up for life. All we want is to be rewarded anyway we can. We’re willing to do almost anything.


I do admit that it’s probably easier to blame someone else for the bad things that we do. After all, isn’t an easier life what we are all looking for?


who's to blame


What are the consequences?


Yes, we’ll avoid the pain and displeasure of the bad things that we do, but I believe that it will keep us from living up to our full potential. If we accept responsibility for the bad things that we do, then we have to opportunity to learn from them. If we blame someone else, we don’t have to learn from our mistakes. We don’t have to be punished, scolded or ridiculed.


Is there any hope?


Sadly, for most people, they will be content with making their lives as easy as possible. They’re willing to float through life just trying to avoid the negative feelings of taking responsibility for their lives and their actions.


If you want to try to reach your full potential, then you’ll have to get in the game. You’ll have to realize that as you step up and step out, you might make a mistake. You might fail. You will experience pain and other bad feelings along the way. You’ll have to take responsibility for yourself and your actions. You’ll be rewarded when you succeed and you will face pain when you make a mistake.


Take heart, the more mistakes you make now, the fewer you will make in the future!


Take my word for it, if you can push past the bad feelings, for a while, it will get easier. The consequences of mistakes and even failure won’t be quite so bad. When you reach success, you’ll realize that it was all worth the effort!


Please don’t blame anyone else for your circumstances. You might not think that you can get out of them, but I am here to tell you that you can.



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