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Network marketing – should I use my company video to recruit?

 

Do you use your network marketing company video?

 

network marketing company video

 

Every network marketing company has their video or videos to use. There may be training videos. There may be videos about the products and how they’re made. They probably have a video to show how the compensation plan works. Are any of those company videos worth using to recruit people?

 

Most network marketers are looking for the easy way out. The simplest way to recruit someone would be to send them a video that explains everything to them and then recruits them. Yes, that would be great if you could do that. Unfortunately, there are a few problems with doing that.

 

The first is that “one size fits all” doesn’t apply in this instance. Everyone is different and everyone has different problems that they’d like to solve. Unless you have a video that would address every problem known to mankind, you’re going to have a difficult time recruiting people. A generalized company video is just that, general. It’s not made to teach people how they can solve their individual problems with network marketing. It’s made to give them a general overview of the company, it’s products and the compensation plan.

 

These kinds of videos do have their place in network marketing. Using them to recruit probably isn’t one of them.

 

Another problem with these videos is that they lack the “personal touch.” The old saying that people join people, not businesses is very true. If all your prospect wanted to do was to join the company, the company wouldn’t need you. The company would just put that amazing video on the internet and they’d have people signing up all day long. Then you’d be out of a job. The fact that the video doesn’t really work to recruit people is a good thing!

 

If you’re relying on a company video to recruit someone, you’re going to look like you don’t really know what you’re doing. You may come across as someone who is weak in their skills or that you really don’t know what you’re doing. Are your prospects liable to join your business if they think you’re unskilled?

 

Yes, using a video makes it look easy to do this business. That’s if it’s working.

 

a network marketing company video won't address the problem

 

No matter who’s watching the video, they’ll find whatever it is they’re looking for. A new distributor wants to feel like they made a good decision by joining, they’ll find a lot of reasons in those videos that will support that decision. Your prospects are going to be looking to find reasons not to join. They’ll find those reasons in the videos if that’s what they want to find.

 

I’m not saying that you shouldn’t use videos in your business. You should use them, but they do have their place.

 

Before you give someone a video

 

When you’re recruiting someone, you should’ve already done the “heavy lifting” of the recruiting process. You should’ve built rapport, identified the prospect’s problem and then offered them a solution. Those are the times for the personal touch of a living human being! If they want to solve their problem, they’ll ask what your solution is. That’s when you use the video.

 

I don’t know of any video that takes the place of doing that part of the work. This business requires you to build a relationship with your prospects. It doesn’t have to be a 20-year friendship. A relationship can be built on the rapport that can be built in minutes.

 

Where else can you use the company videos?

 

The company video is best used for training purposes. Your new recruits will need to learn the kind of general knowledge that can be found in those videos.

 

By all means, use a video, but use it at the right time!

 

 

I hope you found this article valuable!

 

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I wish the network marketing gurus would make up their minds

 

More duplication in network marketing

 

this isn't a network marketing guru

 

In my opinion, most people who see a network marketing plan and join that business are looking to make the big bucks! Granted, there are a lot of people who just want the discount on the products and there are a lot of people who join thinking that if they can get there products for free or maybe even make a few extra bucks every month. For the most part, I believe that people want to strike it rich and retire from their job.

 

How does the average network marketer have to do to go from $0.00 to rich? Well, the gurus would have you believe that you have to duplicate someone else’s business model. Apparently, it’s all about duplication. Duplication, duplication, duplication.

 

What normally happens in a successful network marketing business?

 

Sometimes, a distributor is a superstar. The just break loose right out of the gate. They find all the people they need on their own. They take off and never look back.

 

Are we to think that the masses should be able to duplicate that kind of business model?

 

I got an email from one of the network marketing gurus. I was expecting the usual rah-rah stuff. You know, the “you can do it if you work hard enough for long enough” kind of email. Much to my surprise, it was a link to an interview that the guru gave a couple of years ago. I read the entire email and this is an excerpt from it.

 

Let’s practice. Here’s a link to an interview on how I built six companies to the top so fast, doing nothing much my uplines had told me to do, doing what I could do most comfortably.”

 

Now I ask you, does that sound like duplication to you?

 

The key phrase in there is “… doing nothing much my uplines had told me to do …” That sounds like they went off of the network marketing reservation and did their own thing. Maybe they were innovators. I have no problem with that. If you’re an innovator, then by all means innovate!

 

is this what network marketing is supposed to be

 

It sounds to me like the gurus are the innovators and they want to tell the masses that everything that the masses do has to have the ability to be duplicated by everyone else. Everyone else needs to be a carbon copy of the innovator at the top. Sounds like a winning plan, right?

 

Then why aren’t more people more successful in the network marketing industry?

 

Another scenario for network marketing success might look like this:

 

A distributor recruits a handful of people. Maybe some of those people recruit a few distributors of their own. Those new people, in turn, find a few more people to recruit. They have themselves a fledgling business. After a while, the original distributor gains knowledge and experience. Now they are better at what they do. Then they learn that they should be getting in touch with their downline’s warm market. Once they do that, things can really get going. They start to work in their 3rd, 4th 5th levels deep. All of a sudden they find a superstar. That particular leg goes nuts.

 

Then they work, in depth, in another leg. The same thing happens. They have a second leg going nuts.

 

Meanwhile, some enterprising distributor, in another leg of their downline, finds a rock star on their own and life is good at this point. The distributor is well on their way to fame and fortune.

 

This scenario is a little easier to duplicate, but it’s still not easy. It also seems like a bit of luck is involved. You’re kind of hoping that you’ll find a great person somewhere in your downline’s warm market. Maybe it’s not all luck. Maybe it’s a matter of working until you find that needle in a haystack.

 

It was Samuel Goldwyn who said, “The harder I work, the luckier I get.”

 

What are you going to do while the gurus tell you to do one thing and they’re doing another?

 

 

I hope you found this article valuable!

 

Please share it with your downline! It will help them, too!

 

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The top 11 Ivan Misner quotes for network marketers

 

Ivan Misner quotes

 

Ivan Misner quotes

 

Ivan Misner is probably best known as the founder of BNI, Business Network International. BNI was started in 1985 and may be the largest business networking organization in the world. It was founded to help businesses to find referrals. If you’d like to check out a BNI group in your area, you can look here: Locate a BNI Group.

 

Ivan Misner is also the author of more than 20 books, including, “Truth or Delusion? Busting Networking’s Biggest Myths” and co-author of “The 29% Solution: 52 Weekly Networking Success Strategies.” (not an affiliate link!)

 

Here are 11 of the best Ivan Miser quotes:

 

First, you have to be visible in the community. You have to get out there and connect with people. It’s not called net-sitting or net-eating. It’s called networking. You have to work at it.” – Ivan Misner

 

Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” – Ivan Misner

 

Referrals are very powerful. When I refer you, I give a little bit of my reputation away. If you do a good job, my friend that hired you is pleased. But if you do a bad job, that reflects badly on me. People forget that.” – Ivan Misner

 

Referrals aren’t given easily. If you don’t take the time to establish credibility, you’re not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do.” – Ivan Misner

founder of bni ivan misner quotes

Be clear on your own skills and background, as well as research the company you are interested in and the person you are meeting with.” – Ivan Misner

 

Success is the uncommon application of common knowledge.” – Ivan Misner

 

You can make a good living while serving a greater good.” – Ivan Misner

 

Success is the uncommon application of common knowledge” – Ivan Misner

 

Referrals aren’t given easily. If you don’t take the time to establish credibility, you’re not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do.” – Ivan Misner

 

Givers gain.” – Ivan Misner

 

A good networker has two ears and one mouth and should use them both proportionately.”

 

Bonus quote:  “Ignorance on fire is better than knowledge on ice. But there is nothing as powerful as knowledge on fire.” – Ivan Misner

 

The first job of a network marketer is, of course, networking. These Ivan Misner quotes are made for anyone in business but can be easily applied to the network marketing business. Ivan Misner has a lot to teach us.

 

 

I hope you found this article valuable!

 

Please share it with your downline! It will help them, too!

 

If you liked this article called, The top 11 Ivan Misner quotes for network marketers, please Like it below on Facebook and be part of the conversation by leaving a comment below.

 

There is also code in the box below if you want to link to this article. Just copy and paste it into your blog or site. Thank you!

 

To read more training articles about Motivational Quotes, click here!