Two wrongs don’t make a right



But 3 lefts do!two wrongs don't make a right

I guess that maybe rants come in threes as well. This is my second rant this week. We’ll see what happens the rest of the week.


I’m kind of tired of all the network marketers and especially the gurus trying to tell everyone that traditional business fails just as much or more than network marketing businesses.


First of all, that’s not true. According to the Bureau of Labor Statistics, Business Employment Dynamics, about 2 out of every 3 businesses survive their first 2 years and nearly 50% of them survive 5 years.


Here is a pdf that was put out by the SBA that quotes that study.


If you looked at the second graph on the page you’d see that 20% to 40% of businesses survive 10 years. This is no where near the 95% of businesses failing in their first 5 years that the network marketing industry tries to sell to the public. I guess they’re wanting network marketing to look as good as it can.


Even if the statistics that they are try to use are correct and 95% of traditional businesses do fail in their first 5 years, I’m not sure how that helps sell network marketing. Are they trying to say that network marketing is just as good as a traditional business? Are they trying to say that because 95% of businesses fail that someone shouldn’t be afraid of network marketing because 97% of network marketing businesses fail and that’s pretty close?


What I really want to know is if they are including network marketing businesses in their statistics.  That would mean that the success rate in network marekting is bringing down the average survival rate of regular businesses.


50% of businesses survive 5 years


Eric Worre is fond of saying that network marketing is better than a traditional business. I think his catch phrase is, “It’s a stone cold fact that we do have a better way.”


How can he say that if they failure rate is the same as a traditional business?


Worse yet, how can he say that if the Bureau of Labor Statistics are right and nearly 50% of businesses survive 5 years?


I’ve read numbers like 50% of network marketers will quit their business in their first 90 days. It would seem that 90 days versus 5 years is not much a comparison.


Even if Mr. Worre is talking about comparing a job to network marketing I think that he’s mistaken there as well. If you look at any Income Disclosure Statement you’ll see that maybe 3% to 7% of network marketers are making any money at all. It could be a lower percentages than that because the network marketing companies will freely admit that their numbers don’t add in any monies spent on a network marketer’s business. As far as I know, everyone who has a job makes money.


Yes, it seems like I am saying that having a job is better than network marketing. In a lot of ways, it is. I’d also say that for most people having a job is a better idea! Running is a business is difficult. You’re going to have problems all the time and most people aren’t equipped to handle that.


I’m just looking for a bit of intellectual honesty from the network marketing industry.


Then again, if my job was to sell my network marketing courses and coaching, I’d probably say that network marketing was a better way too!



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